Facebook is great for brands to connect with customers and grow a business.
But if you’re new to the platform, getting lost in the weeds of what you should do (and what you shouldn’t) is easy.
If you’re not careful, you could make mistakes along the way and fail to build an engaged audience.
Here are seven ways to avoid those mistakes–and get that audience you’re dreaming of!
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Not Having a Plan
When building an audience, it’s tempting to start posting and see what happens.
But your posts will seem random and disconnected without a plan for what to post and how you’ll interact with your followers.
A lack of consistency in your content can cause people to lose interest in following you.
Instead, make sure you plan for what types of content you’ll offer, who your audience is, and how often they’ll see your posts.
Then stick with it! Track how much engagement you get for each post type, so you know what works and what doesn’t.
If you don’t know what you’re doing, it’s easy for social media to waste time. Without a plan, there’s no way to measure how well your campaign works or if it has problems.
Trying to monetize too early.
The first mistake on Facebook is trying to monetize too early. People don’t come to Facebook to buy things; they come to socialize, keep up with friends and family, and learn new things.
Trying to sell to your audience blatantly is pushy, desperate, and intrusive.
The best way to monetize an audience is after they’re engaged with your brand.
If you try too soon, many people will see this as spammy and unfriendly, making them less likely to read or share future posts from your page.
The best way to grow your audience is to build trust and develop a relationship with them. Lay the foundation first. You do that by sharing helpful content and answering questions.
Once people trust you, they will buy from you, even if they don’t have much money.
Most people will spend more money on something if they feel like they know you and trust they’re getting a good deal!
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Not being consistent
If you want to build an audience for your business, don’t be inconsistent with your posts.
How often you post and how often your audience sees them are key factors in building trust and loyalty. If you don’t post regularly, people will forget about you.
They won’t trust or rely on your brand if they don’t know what to expect from it.
Consistency also helps build a consistent image around a brand your users can recognize and engage with.
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The more often they see your brand, the more likely they’ll engage with you. And finally, consistency will enhance community growth.
People following a page for a while may feel part of your group and be more likely to check in regularly.
Not being authentic
Authenticity matters!
People can tell when you’re not authentic, which turns them off.
Being honest, open, and vulnerable will make your audience feel more connected to you and more likely to act on whatever messages you share.
You should feel comfortable being vulnerable with your audience, though. It’s better not to share than to fake it.
People will see right through attempts to cover up who you are. When you doubt whether something is “right” for your brand on social media platforms such as Instagram or Pinterest (or even Tik Tok), ask yourself:
Does it fit with my personal beliefs and brand? Is this something I would say?” This will help keep it authentic.
Not being specific about who your audience is.
One of the most common mistakes business owners make when trying to grow a Facebook audience is not being specific about who they want to target.
Targeting everyone is targeting no one.
When creating Facebook ads, choose specific keywords that describe your ideal audience.
If you’re selling dog products, for example, don’t just say “dog lovers.” Instead, use more targeted terminology like “people who love dogs and puppies” or even “people who love dogs and puppies and also like to travel.”
Be as specific and granular as possible to avoid directing ads toward people who aren’t going to fall in love with your brand.
Not connecting with other content creators on Facebook.
There are many ways to grow your audience on Facebook. One of the best is connecting with other content creators or business owners and engaging with them.
It’s not just about you; it’s about helping others and getting them interested in what you offer.
Help those trying to learn more about the same things that interest you–and they may become your most prominent advocate and spread the word.
Posting spammy links to your products or services every time you post.
Don’t post spammy links to your products or services every time you post.
You might think sharing a link to your latest product every time you post will get people interested, but it could do the opposite–annoy your audience and drive them away from future posts.
Plus, you’ll earn the reputation of being a spammer.
Thinking too short-term.
How can you grow your page, so it truly becomes a community of people who love your work?
You’re in this for the long term. Post about things that interest your audience (like a new product release or an event you’re hosting). You could also ask questions about what they think about a particular topic.
The key is not just posting about yourself but engaging with others in a way that feels natural and fun!
Your audience doesn’t just number; they’re real people with real lives and problems.
The best thing you can do for them is relatable and help them solve their problems.
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Conclusion
These are just a few mistakes people make when posting to Facebook. . If you’re looking to build a solid community on Facebook, avoid these pitfalls. Building an audience is not easy, it’s one of the most difficult things you’ll do as a business owner or content creator. But if your strategy is smart, consistent, and authentic, you’ll eventually succeed with your efforts!
