How to Turn Your B2B Website into a Lead-Generation Machine in 2023
You have managed to get traffic to your site. Congratulations! Visitors are coming through the door! There is the next extra mile of ensuring the visitors’ conversion. That is the best way to make organic traffic move a needle for your website and business. So, how do you convert more customers from your business website? Let’s look into some of the clever ways to turn your B2B website into a lead-generation machine: Call To Actions People visiting your website need to figure out from the get-go what you are offering and how they can get a piece of that. There should be an easy way for them to do the desired action on your site. You need the right Call to Action (CTA) everywhere on your business website. For starters, there should be a call to action for every stage of the buying cycle. That way, you will get engagement