A domain name is your identity on the internet. It's one of the most important factors for SEO (search engine optimization). In this blog post, you will learn how to choose a domain name that will help you rank faster in search engines.

You'll also learn about the importance of keywords and niches in a domain name. Choosing the right domain name is essential if you want to succeed in affiliate marketing. So, keep reading!

A domain name is your identity on the world wide web. I will let you know some tricks to choose a domain name in order to rank fast in search engines. Choosing a domain name plays a vital role if you're entering into affiliate marketing. Keywords or niche in the domain name has become essential to market your target audience on the web. If you want to step ahead of your competition and stand out on the web then keep reading this blog.

If you don't have a blog then start here: How To Start A Blog

Tricks To Choose A Domain Name

Before we get into the details, let's first understand what a domain name is. A domain name is the address of your website that people type in the browser to visit your website. It's also known as a URL (uniform resource locator).

For example, the domain name of this blog is "bloggingX.com".

Now that we know what a domain name is, let's get into the tips on how to choose a domain name for SEO purposes.

Here are some tips to help you choose a domain name that will rank fast in search engines:

Now before we get over to each step, First open NameCheap side by side in order to search for domain availability.

Short And Sweet To Remember (For Brands)

Not every user browsing your site is a web nerd or have a good memory. Therefore search your domain which is short enough to remember like in the above picture. You don't want to lose your visitors like with those long domain names which are hard to remember.

  • Short domains are easy to remember.
  • Brandable. Short domains are always brandable if your site becomes hit in future.
  • Easy To find. Having long-term domain names will make it hard for customers to find therefore short domains always rise above.

For example, if you see some of the websites that focus more on domain branding, not on a general niche then choose a domain as short as possible like trello.com, Kwebby.com 😁 , trell.com, swiggy.com, zoom.com, etc.

Pro Tip: If you have some long name in mind and want it to short then use abbreviations/short terms e.g. technology - tech, country - nation, English - en, or likewise and add follow up term e.g. Hub, Free, Info, book, journal etc.

Keyword-rich name

What is a keyword? It is the term you designate your work or blog. For example, if you are a plumber in a profession then it's a keyword for you.

Therefore, to get ranked quickly you have to identify your nature of work/blog in your domain name. Keyword in domain plays an important part as it crawls quickly by search engine giants as compared to others.

For example, In the picture above "web host" is a keyword representing hosting websites and "NY" is follow up word pointing towards the area where these services are available.

If you search for "auto repair brampton" on google, look at the top 2 domains ranking for the same

As you can see the top 2 domains includes {Keyword} (Auto repair) + {City} (Brampton) which usually rank much faster than other branded domains.

Similarly, "Window repair" and "Tech Tutorials" are keywords and "Online" and "Point" are follow up words. Following are the benefits of using keywords;

  • Rank In Search Engines Quickly.
  • Identity to your business.
  • Higher Domain Value.
  • Easy to find in the search results.

So above are a few advantages to including keywords in your domain name.

Now the question is - Which Extensions to choose? there are so many like .com, .net etc.!

Domain Extension

There are many extensions are available but the most commonly used is .com and there are many reasons to do so.

  • Brandability. ".com" is the most preferred extension to create your own brand as it looks more authoritative than others because of its common value.
  • Search Engine Visibility. Let's face it, every new web user always remember .com more than any other extension, you can even ask your noobie friend if you tell him your domain name without extension, He will pre-assume it will be ".com". Therefore, ".COM's" are very easy to find in search engines rather than others.
  • New User-Friendly. As we discussed, the new web user always finds ".com" more authoritative than others and easy to navigate/remember.
  • Local Business. If you have local business targeting local audience then use the country specific domain extension i.e. "ca" for Canada, "us" for Europe and likewise.

Therefore, many other benefits too like its being widely used by web browsers and it will give more juice to your rankings.

There are various other extensions too if you have some purpose generic website in mind to build e.g. company, institutions, resumes etc;

  • .co  - company, commerce, and community.
  • .info - informational sites.
  • .net - technical, Internet infrastructure, Tutorial Sites (Like us).
  • .org - non-commercial organizations and nonprofits.
  • .biz - business or commercial use, like e-commerce sites.
  • .me - blogs, resumes or personal sites.

Conclusion: Try to find the ".com" extension over any others for its various metrics.

Targeting Local Area

Suppose, Your business provides some local services like food, pest control, groceries etc and you want to rank your website on the first page of Google whenever they search for your keyword like "best apples in new york" or "best pizza in Seattle" then your best bet is to put city, country or area name in your domain name.

Look at the search result for "window repair in Seattle" on google;

As you can see the top ranking domains includes keywords targeting local area and the keyword itself which tends to get more leads than others.

Note: These tricks depend upon nature of your business. If you have internet-dependent services then you may skip this as this is one of tricks to buy a perfect domain.

It can benefit you to find a targeted market in your area whoever search for your services online and increase your brand presence online.

Good examples are- Pestcontrolindia.in, Icecontrolcanada.ca, TomPizzaSeattle.us etc. (It refers to your services as well as your targeted area too to reach your customers in a short period of time).

As we have discussed earlier to use your geographical domains where your business operates as it helps google to recognize the same and it tends to rank higher on search results than others.

Avoid Symbols like Hyphens or Numbers

Even an internet newbie hate to type useless symbols like hyphens or add numbers to your domain name.

Therefore, If you want your audience to keep coming back to browse your content then you have to ignore this. some of the benefits are;

  • Easy To Remember
  • New Internet user-friendly
  • Convenience

Does it Impact SEO?

No, it doesn't impact your SEO but it's quite annoying and inconvenient to type symbols or numbers in domain name.

It may also harm your SEO as it confuses Google crawlers to index your website which eventually results in low ranking on SERP.

Bad examples are; My-website.com, mysite123.com etc.

Get the benefit of expiring domains

Is the domain name not available you're looking for? then get the benefit of expiring domains. Expiring domains are the best way to get your identity which is already registered but not going to renew. Many webmasters catch those domains and resell them for profit and many use it for personal uses.

I am a domain investor myself so I love to browse new domains which are expiring in the market and get hold onto it.

Go to > Expireddomains > Search for your keyword e.g. Window repair;

You will get the list of expired domains which includes the above keyword, Now click on "filter" to filter our domain extension selection;

Now you can see various filter options, the one I want you to select is the additional tab as you can see below;

Now select your country's domain extension or TLD and click on "Apply filter" which will revert back our refined search with .de TLD only.

Here you can see various options, Therefore select your preferred one > Enter the desired keyword of your domain name

Below that you can browse the domain name you want and bid for the minimal amount mentioned. You will get notified if no one bids to yours and you will get your domain at the same price.

This is a great way to start your own brandable domain. There is various domain available in that store and you can get benefit from them.

Domain Auction for Expired Domains

The above mentioned were expiring domains that haven't expired yet but you can also search for closeouts and expired domain names available to buy. Closeouts are those domains that have passed the expiration date and can be available for renewal in the domain auction market.

Go to Godaddy Auction and check "Closeout domains" in the dropdown list as you can see below;

There you will see a lot of options, if you have a GoDaddy account you can search for your keywords.

Personally, I prefer this option over the expiring one because Firstly, you don't have to bid for the domain and fight to get it and Secondly, you will get your brandable aged domain with an existing backlinks profile

Note: If domain get expired then your link profile and age will be renewed, But you will get benefits of backlinks which have already created when your website goes live.

Use SEO Tools to search domain name

This is very effective if you have some web affiliate offer and want to develop for yourself. Using SEO tools and getting searched data for keyword centric is the best way to boost your marketing campaign.

Go to Semrush keyword magic tool and search for your desired keyword, in our case searching for "Window repair in Brampton";

Now you see the result as follows;

Now see the Traffic volume it gets per month and gets your domain with that name and go to NameCheap to see if it's available;

As you can see "housewindowrepair.ca" is available for you to purchase at the moment so grab it if you can if you are into the window repair business in Canada 😉 !

This is a very effective trick to rank faster in the search engine.

Take Part In Auctions

This option is for big-budget owners who can spend big to get a brandable domain or like one-word domain which usually ranks faster than you can even imagine. there are various websites dealing with secure auction processes and lists are as follows;

  • Igloo
  • Undeveloped
  • Afternic
  • Bido
  • Godaddy Premium Listings
  • Pool
  • Sedo
  • Flippa
  • SnapNames

Get yours quickly before others

Do you know, every day millions of domain searches are being made around the internet and thousands of domains are registered every other hour. So, if you find one then register as soon as possible before another gets it.

Let me know if you have any questions in mind in the comment box below.

How do I choose a good domain name?

Your domain name is your identity on the web. You want to choose a good domain name that is easy to remember and represents your brand well. Here are some tips to choose a good domain name:

- Keep it short and simple

- Use keywords that represent your business or website

- Avoid using hyphens or numbers in your domain name

- Choose a .com domain if possible

- Register your domain name with a reputable domain registrar like GoDaddy or Namecheap

following these tips will help you choose a good domain name that is easy to remember and represents your brand well. Good luck!

Is .com better than .org for SEO?

There is no definitive answer to this question. While .com domains are more popular and can be easier to remember, there is no evidence that they have any advantage in terms of SEO over other domain extensions like .org or .net.

In fact, Google has said that they treat all domain extensions equally. So if you're choosing a domain name for SEO purposes, you should focus on choosing a catchy and memorable name rather than worrying about the extension.

Does domain name affect SEO?

Domain name does affect SEO, but it's not as important as other ranking factors such as content, backlinks, and keywords. Your domain name should be easy to remember and represent your brand well.

Choose a .com domain if possible, and register your domain name with a reputable domain registrar like GoDaddy or Namecheap.

Do expired domains affect SEO?

If a domain expires, it will no longer resolve to a website. This means that any backlinks from other websites will no longer be active, and the domain will no longer be indexed by search engines.

However, the domain may still show up in search results for a while, depending on when it was indexed last. Once the domain is removed from search engines, it will no longer have any SEO value.

How can I improve my domain authority?

There are a few things you can do to improve your domain authority:

- Publish high-quality content on your website

- Build backlinks from other websites

- Optimize your website for SEO

- Register your domain name with a reputable domain registrar like GoDaddy or Namecheap

Which domain ending is best for SEO?

There is no definitive answer to this question. While .com domains are more popular and can be easier to remember, there is no evidence that they have any advantage in terms of SEO over other domain extensions like .org or .net.

In fact, Google has said that they treat all domain extensions equally. So if you're choosing a domain name for SEO purposes, you should focus on choosing a catchy and memorable name rather than worrying about the extension.

I hope this article was helpful in understanding how domain names can affect your SEO.

Does your domain name matter?

Domain names are important for two reasons when it comes to SEO: they can help brand your site, and they can influence where your site ranks in search engine results pages (SERPs).

A domain name is the web address people use to find your site. For example, our domain name is SEOmoz.org. When you register a domain name, you can choose to use any combination of letters and numbers. You can also add hyphens (-), but we don’t recommend it because it can make your domain harder to remember.

Your domain name should be easy to pronounce and spell, so people can find your site when they hear it. It should be short, so it’s easy to type into a web browser. And it should be relevant to your business or the content on your website.

If you want to rank in Google, you need to pay attention to your domain name. But that doesn’t mean you need to spend a lot of money on a fancy, branded domain name. In fact, you don’t need to spend any money at all. You can find plenty of domains for free if you know where to look.

The best domain names are short, memorable, and relevant to your business or website content. If you can find a domain name that meets all three of these criteria, you’re on your way to ranking in Google.

Does domain name affect ranking?


Domain names can influence where your site ranks in search engine results pages (SERPs), but they’re not the only factor that Google takes into account when determining where to rank your site.

Your domain name is one of many signals that Google uses to determine the quality and relevancy of your site. Other signals include things like the quality of your content, the number of backlinks you have, and whether or not your site is optimized for SEO.

While your domain name is important, it’s just one part of the puzzle. If you want to rank in Google, you need to create high-quality content and build backlinks from other websites. You also need to make sure your website is optimized for SEO.

Do exact match domains (EMDs) still work?

Exact match domains (EMDs) are domain names that include a keyword that you’re trying to rank for. For example, if you want to rank for the keyword “blue widgets”, you could register the domain name “bluewidgets.com”.

EMDs used to be a popular way to get your website to rank in Google, but they don’t work as well as they used to. In 2012, Google updated its algorithm and began penalizing sites that were using EMDs as a way to game the system.

If you have an EMD, there’s no need to panic. You can still rank in Google if your site is high-quality and relevant to the keyword you’re trying to rank for. But if you’re starting a new website, you shouldn’t register an EMD.


Choosing a domain name is not as difficult as it may seem. By following the tips above, you can easily find a domain name that will help you rank fast in search engines. Just remember to be creative, unique, and relevant to your niche. With a little bit of thought and effort, you can easily find the perfect domain name for your website. So, what are you waiting for? Start choosing your domain name today!

Raman Singh

Written by: Raman Singh

Raman is a digital marketing expert with over 8 years of experience. He has a deep understanding of various digital marketing strategies, including affiliate marketing. His expertise lies in technical SEO, where he leverages his skills to optimize websites for search engines and drive organic traffic. Raman is passionate about staying up-to-date with the latest industry trends and sharing his knowledge to help businesses succeed in the online world.