SEO

Linking your Google Analytics 4 (GA4) account with Google Search Console (GSC) is an essential step for understanding your website’s organic search performance. Unlike Universal Analytics, GA4 does not automatically show GSC data. You must manually link the two platforms to see important data about your search queries, clicks, and the keywords that bring traffic […]

Internal linking is a powerful strategy that can significantly enhance both the user experience and the discoverability of your website by search engines. Let’s delve into how to effectively implement internal links, drawing insights from a recent discussion by SEO expert Martin Splitt. Google Answers Why Internal Links are Important for SEO Internal links serve […]

Avoiding the use of legacy JavaScript in modern browsers is pivotal for optimizing web performance and enhancing user experience. When you run a website speed test, tools like Google Lighthouse or PageSpeed Insights often recommend avoiding legacy JavaScript to ensure efficient loading times. Older JavaScript code (ES5 or earlier) tends to be used to accommodate […]

Have you ever had your site’s products proudly displayed in rich results on Google’s homepage, only for them to mysteriously vanish without a trace? It’s like they were there one minute, showcasing your hard work to the world, and the next—poof! Gone. You followed all of Google’s schema guidelines to the letter, but still, nothing […]

Introduced in May 2024, the GoogleOther Crawler has quickly become a game-changer in how we navigate and understand the vast digital landscape. So, what’s the big deal? Well, this new crawler comes in two exciting variants: one focused on images and the other on videos. Imagine having a tool that effortlessly sifts through millions of […]

So, you’re thinking about switching to a new CMS but worried about how it might affect your site’s rankings? You’re not alone! A lot of people have the same concerns, and recently, Google tackled this exact question in a YouTube video. Karina asked Google on YouTube if migrating to a new CMS, with some pages […]

Hey there, curious minds! Have you ever wondered which keywords trigger those fancy AI overviews on Google? Well, buckle up because new research from BrightEdge has uncovered some jaw-dropping changes in how these overviews are generated. It turns out that the words that pull up AI features are shifting more swiftly than ever—what was trending […]

Blocking your content from appearing on Google News can be a simple and effective way to manage your site’s visibility and ensure that only the relevant and appropriate content reaches your audience. Whether you are fine-tuning your content strategy or protecting sensitive information, Google allows publishers to easily restrict access to specific sections through its […]

Navigating the online retail landscape effectively requires clear communication of important policies to your customers. Google has introduced an exciting new feature in the Search Console that allows online stores to manage and display their shipping and return policies more efficiently. This streamlined process empowers retailers to provide essential information directly in search results, enhancing […]

Are you keen to elevate your website’s performance and tackle the “Serve static assets with an efficient cache policy” recommendation from Google PageSpeed Insights? You’ve arrived at the right destination. Google PageSpeed Insights is an invaluable tool for assessing website performance, but some of its recommendations can be daunting. This guide is designed to demystify […]