Digital Marketing blog

In multilingual SEO, understanding how languages affect search engine visibility is key. This document is based on Google Search Central’s SEO Office Hours and answers common questions about indexing content in multiple languages. For example, a user named Frederick asked about his website, which has English and Swahili pages. He said the English pages are […]

Hey there, fellow web wizards! Today, we’re diving into the curious world of Google Search Console and tackling that perplexing “Discovered – currently not indexed” status in the Page Indexing report. If you’ve ever ventured into this report and found yourself scratching your head at what it all means, you’re not alone! We’re here to […]

Alright, folks, it’s that time of the year, where we spend sleepless nights refreshing our analytics page and praying to the Google gods for mercy. That’s right, it’s time for another core update! Let’s dive into Google’s August 2024 Core Update! This isn’t just any ordinary tweak; this latest algorithm shake-up is designed to give […]

So, you’ve got a dazzling website to show off, but those pesky large layout shifts are throwing a wrench in your plans! Nobody likes it when their carefully crafted content jumps around like it’s on a trampoline. To keep your pages looking sleek and polished, you want to embrace the art of avoiding large layout […]

When it comes to boosting your website’s performance, reducing JavaScript execution time is like finding the secret sauce for a mouth-watering dish—it just makes everything better! If you’ve ever wondered why your WordPress site seems to lag, look no further than your JavaScript files. They can be major culprits when it comes to slow loading […]

When it comes to optimizing how Google crawls your site, the ‘If-Modified-Since’ header is a real game changer! In a recent episode of Google’s YouTube podcast featuring Gary Illyes and John Mueller, the dynamic duo dug deep into why this header is essential for smart crawling. Basically, when a crawler hits your site, it can […]

When it comes to the ins and outs of Google’s crawling strategy, URL parameters are a big deal—and not always in a good way! These nifty little add-ons can help filter content and create dynamic URLs, but they also bring along some baggage. For instance, without a proper strategy, you might just create a chaos […]

In the latest episode of the Google Webmaster YouTube podcast, John Mueller and Gary Illyes dive into a topic that can make or break your site’s visibility: server response times. If you’ve ever found yourself waiting impatiently for a website to load, you know how frustrating it can be—not just for you, but for those […]

When it comes to Google’s crawling process, there’s a whole lot of buzz and even more misconceptions floating around. Many folks assume that if Google is crawling their site more often, it’s a green light for improved SEO performance—like shaking hands with the algorithm for a job well done! But hold on a second! More […]

Linking your GA4 account with Google Search Console is like pairing peanut butter with jelly—absolutely essential for understanding your website’s performance in the organic search game! Unlike its predecessor, Universal Analytics, Google Analytics 4 doesn’t come with built-in insights from Google Search Console. This means you won’t automatically see valuable data about your search queries, […]