How to Get Someone to Follow You on Instagram (The Secret They Don’t Want You to Know)

Instagram has evolved into a platform where personal expression meets business growth.

Whether you’re an influencer, entrepreneur, or someone looking to grow a personal brand, building your follower count is key to unlocking opportunities.

A strong following boosts visibility, credibility, and engagement, helping you connect with the people who matter most.

If you’re wondering how to encourage others to hit that “Follow” button, this post lays out proven strategies to help you make an impact.

1 Key Takeaways

By the end of this post, you’ll learn how to:

• Leverage automation tools such as ManyChat to save time and improve interaction.
• Increase engagement through giveaways and community involvement.
• Perfect your Instagram profile to attract and retain followers.
• Strategically use hashtags to reach wider audiences.

2 How to Get Someone to Follow You on Instagram

2.1 Method #1: Use Automation Tools Like ManyChat

You can use ManyChat to automate much of your Instagram engagement and save time while reaching more people.

Automated DM and Comment Responses:

Set up ManyChat to reply automatically to every DM or comment on your posts.

For example, you can configure ManyChat to send a direct message when someone leaves a comment with a specific word on your post or story.

For this select Grow followers from comments template from the library;

And here’s catch, to grow your followers you need to give them something for free, it can be a free e-book, a discount code or even a shoutout on your social media platforms. This not only creates goodwill with your current followers but also attracts new ones who are interested in the freebie you’re offering.

In new interface, select “any post or reels”, you can use custom comment or select “Any Word”;

Then you need to customize the message of the opening DM and followup messages to let them follow you first to get the free goodies;

After they successfully started follow you, then you can reveal a link to download goodies;

There are more ways or automation templates you can use such as the following section;

Keyword Triggers:

Create keyword triggers in your captions or stories—such as, “DM me ‘JOIN’ for a free guide.” When someone interacts with the keyword, ManyChat starts an automated chat.

The bot can guide users through steps such as following your account to get access to the guide, entering a contest, or receiving special content.

Contests and Giveaways Management:

ManyChat helps you run contests by managing entries and automating rules. Set clear participation rules that require users to follow your account and engage with your posts—like, comment, or tag friends. ManyChat can check if the conditions are met, confirm entries, and send follow-up messages to keep participants engaged.

Personalized Engagement:

Use ManyChat to send messages based on user actions, like liking a post or tagging a friend. Personalized messages make users feel valued. For example, send a thank you message or offer additional content, increasing the chance they’ll follow your account.

Messenger Ref URL:

Place a ManyChat Messenger Ref URL in your Instagram bio. When someone clicks the link, it starts a DM chat. You can use this to prompt users to follow your account, offer exclusive content, or answer common questions directly in their inbox.

By using these features of ManyChat, you keep your interactions simple, immediate, and relevant. This targeted engagement helps turn visitors and casual users into loyal followers.

2.2 Method #2: Host Giveaways to Boost Engagement

Giveaways are one of the fastest ways to gain followers. Here’s how to run an effective giveaway:

• Offer a prize that your target audience values. For instance, an artist might give away prints, while a fitness page could offer a free session.
• Set simple rules like “Follow this account, like this post, and tag a friend.“
• Use Instagram Stories and hashtag campaigns to promote the giveaway.

When participants tag friends, it increases your reach, attracting more potential followers.

2.3 Method #3: Optimize Your Profile for First Impressions

Your Instagram profile is like a storefront; it needs to convince people to stay. Here’s how to make it stand out:

• Profile Picture: Use a clear, recognizable image for your brand or personal account.
• Bio: Write a short, compelling bio that highlights what you offer. Include a call-to-action such as “Follow for daily style tips.”
• Content Highlights: Use Story Highlights to showcase key aspects of your account, like services, tutorials, or FAQs.

An optimized profile conveys professionalism and encourages visitors to click “Follow.”

2.4 Method #4: Use Strategic Hashtags

Hashtags are a powerful tool for increasing post visibility. To get the most out of them:

• Combine popular hashtags (high traffic) with niche hashtags (specific to your audience). For example, pair #OOTD (outfit of the day) with #MinimalistStyle if you’re in fashion.
• Research hashtags in your industry using tools like Hashtagify or Instagram’s search function.
• Limit usage to 5–7 relevant hashtags per post, as excessive tagging can appear spammy.

Smart hashtag use helps your posts reach people who are actively looking for what you offer.

3 Frequently Asked Questions (FAQs)

3.1 What are the best hashtags to use?

The best hashtags are those related to your niche and audience. Use a mix of trending, branded, and community-specific hashtags. For example, a small bakery might use #Foodie, #BakersOfIG, and #CustomCakes.

3.2 How often should I post on Instagram?

Consistency is key. Aim to post 3–5 times per week. This balance keeps your account active without overwhelming your audience.

3.3 Does follower count matter more than engagement?

No. Engagement (likes, comments, shares) is what determines your post’s visibility and how meaningful your audience is. Focusing on authentic connections is better than merely growing follower numbers.

4 Final Thoughts!

Growing your Instagram following doesn’t happen overnight, but with the right strategies, you’ll build a strong and engaged community. By automating tasks, engaging your audience with giveaways, perfecting your profile, and mastering hashtags, you’ll set your account up for long-term success. Start taking these actionable steps today, and you’ll see your follower count grow naturally and effectively.