Digital Marketing blog

When it comes to SEO of your website, you need to know the impact of WordPress plugins and themes on your site’s visibility and indexing. In a recent video from Google Search Central’s “SEO Office Hours Aug 2024” the speaker (Mueller) mentioned that changes to plugins can change how your content is shown not only […]

In the ever changing world of search engine optimisation (SEO) it’s hard to know what really matters when misinformation is floating around everywhere. In the recent “SEO Office Hours” session from August 2024 a Google Search Console representative talked about common myths from website audit tools. One of the points of discussion was the text-to-code […]

In the “SEO Office Hours: August 2024 Edition” video, Victoria asked from France and wants to target the US market with her online store. She asked if she needs to adjust her Search Console settings to target this new audience. And it was confirmed that the geotargeting setting has been removed from Search Console, so […]

In the August 2024 SEO Office Hours, Google answered the question from Sumit Punia about aggregated reviews in structured data. He asked about feeding reviews from other services like Yelp, Trustpilot, etc, into Google for product pages. Google’s Matt answer was simple: “Yeah, don’t do that”. This is based on the guidelines in Google’s review […]

In the world of digital content creation, the question of whether repurposing content across different formats, like video and text, is duplicate content is a big one. Google’s SEO Office Hours from August 2024 answered this question. A user asked about creating a YouTube video and then transcribing that video to publish on a webpage. […]

Automated scraping is a major performance killer as we saw during the Google Search Console SEO office hours in August 2024. A site that’s being scraped is hit with severe consequences including increased server load and decreased responsiveness. When someone asked about persistent scraping issues even after implementing common prevention methods like IP blocking the […]

When you see wrong currency in Google rich snippets you need to know the reasons behind it. As discussed in the Google Search Console’s “SEO Office Hours” video from August 2024 Craig asked a question about a common scenario where similar content on different regional pages (e.g. Germany and Switzerland) can be seen as duplicates […]

In this digital age, managing your online presence is key, especially when it comes to expired domains. As mentioned in the Google Search Console’s “SEO Office Hours August 2024 Edition” site owners often lose access to their accounts when their hosting or databases are deleted. This leaves concerns not only about the domain being misused […]

In today’s world optimising images for SEO is a key part of the puzzle that can make a big difference to your website’s performance and visibility in search results. Many webmasters and content creators use CDNs, or Content Delivery Networks, to speed up image delivery and user experience. As mentioned in a recent Google Search […]

When you run a website, 404s are going to happen. They happen when a user tries to access a page that no longer exists. A common question website owners ask: Do 404s affect SEO rankings? According to a Google Search Console video on a question Maria asked, 404s don’t directly hurt your site’s overall rankings; […]