Why do eCommerce SEO experts use Image alt tags? (4 Solid Reasons)

eCommerce SEO experts use image alt tags because they are an effective way to improve a website’s search engine ranking.

By adding relevant keywords to the image alt tags, eCommerce SEO experts can help Google, and other search engines better understand the content of the images on their websites. This, in turn, can help improve the site’s ranking in search engine results pages (SERPs).

Image alt tags also help increase the visibility of a website’s images on SERPs. If users search for a specific image, they may find it more quickly if the image has accurate and relevant keywords in its alt tag.

This can lead to increased traffic to the website. Furthermore, image alt tags are an essential tool for helping users.

What is Alt Text? and Where is an alt tag located?

Alt text (alternative text) is a short description of an image which provides contextual information to search engines and/or users who “can’t see” the image.

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It is also referred to as “alt attributes” or “alt descriptions”. Alt tags are located in the HTML code of an image, typically within the <img> tag. The text usually follows the src attribute, which is required for all images.

<img src=”image.png” alt=”amazing image”>

Why Image Alt Text is Important for SEO?

Image Alt tags help search engines understand an image and provide more relevant results to users searching for particular keywords.

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They also assist visually impaired visitors who use screen readers to navigate your website by providing them with a textual description of the image they are trying to access.

For eCommerce SEO experts, ensuring that all images on a website have relevant and accurate alt tags is an essential part of optimizing the site for search engines.

This can lead to increased visibility in SERPs and improved usability for visually impaired customers. Ultimately, this can result in more visitors and higher sales conversions for an eCommerce website.

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When adding an image alt tag to a website, it is essential to ensure that the text accurately describes the image’s content and includes any relevant keywords for SEO purposes.

It is also important not to stuff too many keywords into one tag; doing so can be seen as spam by search engines and damage the website’s ranking in SERPs.

By adding accurate and relevant image alt tags, eCommerce SEO experts can improve their website’s search engine ranking and increase customer satisfaction.

Why eCommerce SEO Experts Exploit Image Alt Tags?

Whenever you search for a product, you first see an image.

You must be wondering and appreciating how smart Google is to give you the exact image you are thinking of in the search results, right?

Well, Google uses Alt Tags as Image descriptions to index those images on its search results.

For example, If you search for “Batman Hoodie” on Google, you will see the results like the below;

Now, if you open any image, Inspect its element with the help of the chrome developer tool. You will see the alt tags of it below;

It says “Batman Emblem – Batman Official Hoodie”, which is the result of good Alt tags by them.

Theres also some benefits, which are described below;

Showcases your Products on Google Snippets

By adding accurate and relevant image alt tags, eCommerce SEO experts can make their products more visible in the Google Snippets.

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This feature of Google Search displays direct information from a website at the top of SERPs without clicking on the website to view it.

Google’s algorithms use image alt tags to determine which images to show in the snippet and ensure it is as accurate and relevant as possible.

Improves Search Engine Rankings

eCommerce SEO experts exploit image alt tags because they are an effective way to improve the website’s search engine ranking and visibility in SERPs.

By adding relevant keywords to the image alt tags, eCommerce SEO experts can help Google, and other search engines better understand the content of the images on their websites.

Increases Visibility on Search Pages

Image alt tags also help increase the visibility of a website’s images on SERPs. If users search for a specific image, they may find it more quickly if the image has accurate and relevant keywords in its alt tag.

This can lead to increased traffic to the website.

A tool for People with Disabilities

Furthermore, image alt tags are essential for helping users with visual impairments navigate websites more easily.

By providing a textual description of an image, visually impaired users can better understand a website’s content.

Conclusion

Overall, eCommerce SEO experts use image alt tags as part of their website optimization strategy to improve the site’s ranking in SERPs and provide an improved user experience for all visitors.

By ensuring that all images on the website have accurate and relevant alt tags, eCommerce SEO experts can help increase their website’s visibility, improve usability for visually impaired visitors and ultimately result in more visitors and higher sales conversions.