Your website is one of your most important digital marketing tools. It's where potential clients or customers go to learn more about your products and services, and it's often the powerful first impression they have of your business.
That's why it's so essential to have a website that is user-friendly and easy to navigate. In this article, We will know what you need to do to improve user experience your website offers.
You can even join a user experience research program by google which provides in-depth data on what user wants from your design to make it user-friendly.
What is User Experience (UX)?
User experience, or UX, on your website, is all about making sure that your visitors have a pleasant experience each time they visit. This means creating a site that is easy to navigate, informative, and visually appealing.
UX is important because it can help to improve conversion rates, brand loyalty, and customer satisfaction. In other words, if you want your website to be successful, you need to focus on creating a great user experience.
What are the Advantages of a Good User Experience?
There are several advantages of having a good user experience on your website.
First, it can help to improve conversion rates. If visitors to your site have a positive experience, they are more likely to convert into customers or clients.
Second, a good UX can help to build brand loyalty. If users have a positive experience on your site, they are more likely to remember your brand and come back in the future.
Finally, a good user experience can lead to increased customer satisfaction. If customers are able to find what they need on your site and have a positive experience doing so, they will be more likely to be satisfied with your business overall.
It also has technical analytical benefits as follows;
- Helps to lower bounce rates
- Increases engagement on your website
- Helps to reduce technical issues
- Increases search engine performance.
What Elements Contribute to Improve User Experience?
Many different elements contribute to the user experience on your website. Some of the most important include:
• Website platform
• Website structure
• Layout and design
• Brand recognition and trust
• Easy navigation
• Quick load speed
• Mobile responsive
• Written content
• Videos, images, and graphics
• Forms and input fields
• Social media integration
• Customer Support
and much more..
1: Website Platform
The platform your website is built on can have a big impact on the user experience. A good platform will be easy to use and navigate, and it will load quickly and smoothly.
It will also be compatible with all major browsers and devices, and it will offer features that improve the user experience, such as search functionality and social media integration.
If you have an inspiration then you can find out the technologies or platform it use using BuiltWith Technology profiler as below;
As you can see a detailed report of technology our website uses don't their website like CDN, hosting, WordPress Plugins or Theme we use.
A bad platform, on the other hand, will be clunky and difficult to use, and it will often crash or freeze. It will also be incompatible with some browsers and devices, and it will lack features that are essential for a good user experience.
The platform your website is built on can make a big difference in the success of your website.
2: Website Structure
The foundation of your website, the coding, and formatting can have a huge impact on your website's performance.
If it's not done well, your website will be slow to load and difficult to navigate. It will also be susceptible to coding errors and hackers.
Good coding and formatting, on the other hand, will result in a website that is fast loading and easy to explore. It also will be less prone to errors and hackers.
3: Layout and Design
The layout and design of your website also play a big role in the user experience. A well-designed website will be visually appealing and make it easy for viewers to find the information they're looking for.
The layout will be intuitive, and the design will be professional and polished.
A poorly designed website, on the other hand, will be cluttered and confusing. The layout will be disorganized, and the design will be unrefined.
4: Brand Recognition and Trust
Your website's branding is another important element that contributes to the user experience. If your website has a strong brand identity, visitors will be more likely to trust it and stay longer on the site.
They'll also be more likely to return again in the future.
A website with weak branding, on the other hand, will lack credibility and appeal. Visitors could be less likely to trust it, and they'll be more likely to leave quickly.
5: Easy Navigation
If you want your visitors to stick around, you need to make sure your website is easy to navigate. The layout should be simple and organized, and the design should be user-friendly.
The navigation should be intuitive, and all of the important information should be easy to find.
A website that is difficult to navigate will be frustrating for visitors, and they'll be more likely to leave. So if you want people to spend more time and engage with your website, make sure it's easy to navigate.
6: Quick Load Speed
Another important factor that contributes to user experience is the load speed of your website. A slow-loading website will frustrate viewers and cause them to leave.
A website that loads quickly, on the other hand, will keep viewers engaged and interested. A website should load in three seconds or less.
You can improve your site's load speed by optimizing your images, using a good hosting service, and minimizing the number of HTTP requests.
7: Mobile Responsive
A website that is mobile responsive will automatically adjust to the size of the device it's being viewed on. This ensures that viewers have a positive user experience regardless of what device they're using.
As you can see in above stats that more than 65% of website traffic share is from mobile, therefore, Mobile Responsive design must be your top priority,
A website that isn't mobile responsive will be difficult to navigate and view on smaller devices. So if you want to make sure your website is accessible to everyone, make sure it's mobile responsive.
8: Written Content
The quality of your website's written content will also play a monumental role in the user experience.
If the content is well-written and informative, visitors will be more likely to stick around and read it.
If the content is poorly written and uninformative, visitors will be less likely to stick around.
So if you want people to engage with your website, make sure the content is well-written, regularly published, and informative.
9: Videos, Images, and Graphics
Videos, images, and graphics can also have a big impact on user experience. If they are well-made and interesting, viewers will be more likely to stick around and watch them.
If the videos, images, and graphics are poorly made or irrelevant, viewers will be more inclined to bounce. Make sure the videos, images, and graphics are well-made and interesting.
Security is important to user experience because if viewers feel like their information is safe, they will be more likely to share their information.
If the website is not secure, viewers will be less likely to trust it and will be less like to share things like their name, email address, or phone number.
You can improve the security of your website by using an SSL certificate, encrypting your data, and using strong passwords.
11: Forms and Input Fields
If you want people to provide their information, you need to make sure your forms and input fields are user-friendly. The layout should be simple, organized, and thoughtfully designed.
The input fields should be easy to fill out, and the submit button should be easy to find.
A website that is difficult to fill out will discourage visitors from providing their information.
So if you want people to share their information with you, make sure your forms and input fields are user-friendly.
12: Social Media Integration
Social media integration can also have a positive or negative effect on user experience.
If the social media integration is well done, viewers will be more likely to interact with it.
The opposite will happen if the social media integration is poorly done.
13: Customer Support
Customer support is another important factor that contributes to the user experience. If viewers have questions or problems, they need to be able to easily find and contact customer support.
A website that offers great customer support will have a positive effect on the user experience. A website that doesn't offer customer support will have a negative effect on the user experience.
Customer support is important because it allows viewers to get help if they need it. If you want to improve the user experience of your website, make sure you offer great customer support.
If customer support is difficult to find or contact, viewers will be frustrated and may not be able to get the help they need. So if you want people to feel supported by your website, make sure customer support is easy to find and contact.
14: Visually Appealing Call to Action
Call to action buttons are one of the most important elements on a website. They should be visually appealing and easy to find. The text on the button should be clear and concise, and the button should be easy to click on.
As you can in the above Popup of Social Media Examiner's blog where they are providing something to their users which looks visually appealing and has clear CTA (Call-to-action) button placed at the bottom.
If the call to action button is difficult to find or isn't visually appealing, viewers may not take the exact action you want them to. So if you want people to take action on your website, make sure the call to action button is easy to find and visually appealing.
15: User Testing
User testing is a great way to see how people interact with your website. It allows you to see what works well and what needs improvement. User testing can be done with a small group of people or with a larger group.
You can also hire user testers from freelancing websites such as upwork here.
User testing is important because it allows you to see how real people interact with your website. If you want to improve the user experience of your website, make sure you do some user testing.
It's also important to keep in mind that user experience is always changing. What works today may not work tomorrow. So it's important to keep testing and improving the user experience of your website.
16: Differentiate Site's Links Styling
The styling of links is another important factor that contributes to the user experience. The links should be easy to differentiate from the rest of the text.
As you can see above in our blog where we have differentiated link styling with the paragraph with a bit of underline styling to it.
If the links are not easy to differentiate, viewers may have a difficult time finding them. So if you want people to be able to easily find your links, make sure they are easy to differentiate.
17: Aware Of Technical Errors (404s)
It's important to be aware of technical errors on your website. Technical errors can frustrate viewers and make them leave your website.
If you want to improve the user experience of your website, make sure you are aware of technical errors and fix them as soon as possible.
18: Fewer Ads or Clean placement of ads unit
Ads can be a great way to generate revenue for your website. But too many ads can have a negative effect on the user experience.
If you want to improve the user experience of your website, make sure you don't have too many ads.
Ads should also be placed in a way that doesn't interfere with the content. If ads are placed in a way that interferes with the content, viewers may have a difficult time finding the content they're looking for.
So if you want people to be able to easily find your content, make sure ads are placed in a way that doesn't interfere with the content.
19: Utilization Of White Space
White space is important because it makes your website more readable and easy to navigate.
If there is too little white space, viewers may have a difficult time finding the content they're looking for.
So if you want people to be able to easily find your content, make sure you use enough white space.
User experience is the most crucial element when it comes to your website. Many factors influence the way people feel about your content and how it's presented. By following these 13 tips, you can improve the user experience on your website and make sure viewers have a positive experience.
Raman is a digital marketing expert with over 8 years of experience. He has a deep understanding of various digital marketing strategies, including affiliate marketing. His expertise lies in technical SEO, where he leverages his skills to optimize websites for search engines and drive organic traffic. Raman is passionate about staying up-to-date with the latest industry trends and sharing his knowledge to help businesses succeed in the online world.