It’s that time of year again! The holidays are just around the corner, which means it’s time to start thinking about how you can use the festive season to promote your business on social media.
One great way to do this is by running a contest or giveaway. A social media contest is a great way to increase engagement, grow your following, and generate excitement around your brand.
Not sure where to start?
In this tutorial, we will discover 10 Social Media Contest Ideas for Festive Season below.
Giveaway a festive hamper full of your products or services.
If you’re looking for a festive way to promote your business, why not try a giveaway?
A hamper full of your products or services makes a great prize, and it’s a great way to get people talking about your brand.
Plus, it’s a great way to show appreciation for your customers or clients. So what are you waiting for? Giveaway a hamper full of your products or services today!
As you can see in the example above, @gliksofficial is giving away 10 totes filled with tons of goodies, and they have some criteria for the same, i.e. Follow their account, Like the same photo and tag your friends in the comment that can boost their brand engagement.
Run a 12 Days of Festive-themed contest with daily prize draws.
Run a 12 Days of Festive-themed contest with daily prize draws.
To enter, simply follow our brand on social media and tag us in a post each day featuring one of the 12 festive elements listed below.
We’ll be featuring our favourite entries on our blog and reposting them on our social media channels, and at the end of the 12 days, we’ll select one grand prize winner to receive a holiday hamper full of festive treats! So check back each day to see if you’ve been featured.
The 12 elements are:
1) A decorated Festive Ritual (Like Christmas Tree, Diwali Rangoli etc.)
2) A festive wreath
3) A plate of Festive Foods
4) A string of lights
5) Festive cards
6) wrapping paper
7) bows and ribbons
8) Festive ornaments
9) Rituals of Gifts, Celebrations ( e.g. stockings hung by the fireplace, Firecrackers)
10) a gingerbread house
11) a sleigh ride
12) frosty weather
Like in an example above from @mamaearth.in they have started the festive season giveaway alert just before the Indian holiday, i.e. Diwali.
Offer a discount or freebie for everyone who shares your holiday post.
The holidays are a great time to offer a discount or freebie for everyone who shares your post.
This is a great way to encourage people to share your content and help promote your business.
Offer a discount on your products or services, or give away a freebie that people can use during the holidays.
Be sure to include a call-to-action in your post so that people know what they need to do to take advantage of the offer.
Make sure to promote the offer on social media and other channels so that as many people as possible can see it. Offer expires December 31st!
In this example of @motorolain, a mobile company asks their users to tell something about their product and get the mobile device for free.
Host a holiday-themed photo or video contest and ask people to submit their entries using your brand hashtag.
Hosting a holiday-themed photo or video contest is a great way to engage your audience and get people excited about your brand.
To get started, simply create a hashtag for your contest and ask people to submit their entries using the hashtag.
You can promote the contest through your social media channels and even offer a prize for the best entry.
Not only will this help to increase brand awareness, but it will also give you some great content to share with your followers.
So get creative and start planning your holiday photo or video contest today!
CFNR Conducted a Halloween Photo contest among their followers, and in return, the best-voted photo will get freebies, which results in huge brand exposure.
Give away a gift voucher for people to use at your store or website.
Give away a gift voucher for people to use at your store or website. By giving away a gift voucher, you are encouraging people to shop at your store or visit your website.
This is a great way to promote your business and get new customers. Gift vouchers can be given out in many ways, such as through email, social media, or in person.
Giveaway campaigns are a great way to increase brand awareness and generate buzz about your business.
When creating a giveaway campaign, set clear rules and deadlines so everyone has a fair chance to win.
Giveaways are a great way to show your customers that you appreciate their business.
Team up with another business in your industry to co-host a joint festive giveaway.
This holiday season, team up with another business in your industry to co-host a joint festive giveaway.
By teaming up, you’ll be able to reach a wider audience and offer more attractive prizes. Plus, working together is a great way to build relationships with other businesses in your industry.
To get started, simply decide on what kind of prize you’d like to offer and reach out to other businesses that might be interested in co-hosting the giveaway.
Then, promote the giveaway on your social media channels and encourage people to enter.
Finally, pick a winner and announce it on your channels. By following these simple steps, you can make this holiday season even more special for your customers – and your business.
As you can see above, PharandeSpaces partnered up with amazon to send the winner amazon vouchers up to 3000.
Offer free shipping on all orders placed during the festive season.
The festive season is a busy time for retailers, with shoppers searching for the perfect gifts for their loved ones.
To encourage more sales, many retailers offer free shipping on all orders placed during the festive season.
This is a great way to attract customers and boost sales, as it means that shoppers can save money on delivery charges.
Free shipping also helps to build loyalty among customers, as they are more likely to return to a retailer that offers this type of discount.
With more and more shoppers looking for ways to save money, offering free shipping is an excellent way to stand out from the competition and make your business more successful.
Create a festive social media filter or Snapchat lens and encourage people to share their photos.
As the holiday season approaches, people are looking for ways to spread cheer and enjoy time with family and friends.
One way to do this is to create a festive social media filter or Snapchat lens.
By encouraging people to share their photos using this filter, you can help spread holiday cheer far and wide.
Not only will people have fun taking and sharing photos, but they’ll also be reminded of the spirit of the season every time they see them.
So get creative and put together a filter or lens that captures the essence of the holidays. Then sit back and enjoy the show as people feed their friends and followers a dose of holiday cheer.
As you can see, Xiaomi created an Indian holiday Diwali filter to let, their followers use the filter, post and share on their social media handles using a hashtag.
Share a holiday message from your team members and ask people to tag someone they know would love to hear it.
‘Tis the season for giving, and we at [company name] would like to share the holiday spirit with our customers and followers. We asked our team members to share their favorite holiday messages, and we received some great responses. Here are a few of our favorites:
“Wishing you all the happiness your holiday can hold!” – Sarah, Customer Service
“May your holiday season be filled with joy, love, and warmth.” – Lisa, Marketing
“This holiday season, I’m thankful for my health, family, and customers. Thank you for your continued support!” – John, Sales
If you’re feeling the holiday cheer, please tag someone you know who would love to hear these messages.
From all of us at [company name], Happy Holidays!
Hold a holiday-themed trivia contest with questions about your brand, products, or industry history.
Hold a holiday-themed trivia contest with questions about your brand, products, or industry history.
This is a great way to get people engaged with your brand and learn more about what you do.
Plus, it’s a lot of fun! To get started, come up with a list of trivia questions. You can make them as easy or as difficult as you like.
Then, put together a prize for the winner. This can be anything from a gift card to a free product.
Finally, promote your contest on social media and other channels. Be sure to include clear instructions on how to enter.
Hold your contest for a week or two and then announce the winner. Thank everyone for playing and encourage them to check back for future contests.
Conclusion
Running a social media contest is a great way to get people excited about your brand during the festive season.
With so many options to choose from, there’s sure to be an idea that’s perfect for your business. So get creative and start planning your holiday contest today!
