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This is an introductory article on link building, as there are many ways to get backlinks to your site, and how to identify techniques that are worth ethical to use, there are also many link building tactics that are not allowed by search engines. So I would recommend NOT to use those link building techniques, this will get your site penalized in the search engines.
External and internal link building is described as the most effective way to improve your page rank in search engines; however it is also believed that search engine bots are not aware of the focused link, and it is not visible to the common users.
This introduce article is about giving you an overview of different techniques of link building, its effectiveness and giving you an idea about search engine robot's viewing to the links.
Internal link building is described as the technique in which you manage to interlink your own website pages to your other pages.
1.) As an example, if you have a site about sports and you have links to your own site that is through the navigation menu called "Home", or "Page 4", or "Home", you will probably have a much better result if you create a text link and call it "Home Page 4". So if your site is about sports and you create a text link and call it "aislandevent", or " sporting goods store", you will probably have a much better result.
2.) You should also link to your own products and services within your own site. So if you have a site called " instruct oned in sport", and you had write an article about training and you create a link to "trainer" and "training" and call it "Headmaster", you will probably have a better result just because "Headmaster" is contained in the link text. Also, search engines more often than not take some texts on a website into account.
3.) Create a site map. If you ask 200 websites then each site can be represented by a site map. This will make it much easier for the users to navigate and it will also help the search engine robots (or spiders as they're sometimes called) to crawl your site.
4.) Anchor text is a text used to link to your site. This is important as it gives the search engines a good idea of what the topic of your website is. So " wholesomeappealofmarketing" is good and "marketingline" is bad.
5.) The anchor text used in a link should be related to the page you're linking to. So "marketing" is good, but "website design" isn't.
6.) It's a good idea to have a keyword rich domain name. This is because it makes it easier for the search engines to know what your website is about.
7.) The content of your website should be keyword rich too. As they say "Content is king", so make sure you use your keywords in a proper way. Also, the search engines love new content so new website should be created and this is easily done with a website design like WordPress or judgmentirs web design.
8.) Links from other websites to your website should use the keywords in the link text. Some websites don't allow using the text "click here" as a link. Instead they tell you about the website name or direct you to the page that allows links.
SEO is not hard work. Although it takes some time initially, once you learn the rules and tricks of SEO you will immediately see results. We've done SEO scores for thousands of websites and they all enjoy top rankings.