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I wonder why I have to do something every day to make my life easier and my business harder? I spent so much time and energy in getting things done. I didn't want to loose those skills and drive. It took me a long time to think. In the end I just gave up. I took every recommendation I could get and applied them all and still nothing.
I did decide to try and do some research and figure out what I had done wrong. The first thing I saw was, no matter how hard I try, I just can't bring myself to writing. I love writing, but the truth is I don't have a talent for it. Not that it's a bad skill to have anyway. I'm just bad at it.
The next thing I saw was, I didn't have any techniques in place, I just didn't know how. So I hired a marketing Specialist from the SEO company. I hired this person because she was a pro at her job. I wanted to pay less and see if she could do the job better.
Well the first thing she did was to do a comprehensive analysis of my site. She made recommendations, most of them were obvious as she's a professional, but she told me some things that I had never heard before.
We decided to get a competition. She made me compete with all the dentists in her office. It was a tough competition because I am a dentist too. But I knew that I had more ground than those dentists. We made a goal to meet each other every month for an hour.
We set a goal to meet each other every single day for an hour. And for the past six months we did. You know when you work a full time job you take on extra responsibilities? I had to buy a sitemap. And I had to figure out how to make my descriptions on the sitemap work to meet the goals I had for my website.
I discovered that I HAD to have a blog. She made me one and I blog about automobiles and all things automotive. Really we made a template and I used that template for my website.
We talked a lot on the phone. I learned that she's a single woman, has a Master's degree in English, and she's been working in the industry for about 23 years. And I learned that she had tons of responsibilities.
We decided to get started on the social media part of our business. I thought that was going to be easy since we were in the same niche.
Well apparently that wasn't the case. She started talking to some other companies. They were my first client. When I mentioned I was a dentist, she said, "I would love to talk to you about your dental marketing program. I think it would be really good for you to meet some of the people from Google who will be at the meetings."
Well I wasn't sure if to jump in straight away. But I basically started talking to them about the program. I basically explained what SEO is and what it takes to do it. Basically I told her what I was going to tell you. I said, "Listen, you need to make sure you focus on trying to get links from sites in your local area. You need to start with the local newspaper's website. Find out which online directories they use and get listed in those directories.
Also any good SEO tactics will tell you that it's important to get some initial link partners that are related to your field of business. So find out who your local newspaper's websites are talking about. If they're not talking about your competitors, that usually means they're not supporting your competitors. So that would make sense.
A smart local business search engine optimization tactic might be to focus on finding a big city. For example I live in Brisbane, Australia and you would want to focus on the Brisbane newspapers. Find which Brisbane Australia websites are linking to the Brisbane newspaper's website. Then approach those websites and ask them if they can link to your site. It's a great way to get started.
If you can write a nice article about your business and submit it online to a website, which is totally free, that will really help. That's the key. The search engines are like cars. The more you use them, the more they know. So keep doing that, and eventually you'll get that first spot on page one, which is where every business wants to be.