What Is My IP Address

What Is My IP Address?

Your IP (Internet Protocol) address is a unique numerical identifier assigned to your internet connection. It works like a postal address for the internet — servers use it to know where to send the data you request. This tool detects and displays your current public IP address along with associated information including your ISP, approximate location, and browser details.

Every device connected to the internet has an IP address. Your public IP is assigned by your Internet Service Provider and is visible to every website, server, and online service you connect to. Your private (local) IP is assigned by your router and is only visible within your home or office network.

Knowing your IP address is useful for network troubleshooting, configuring remote access, verifying VPN connections, checking geo-targeting for your SEO campaigns, and understanding what location data websites see when you visit them.

What Your IP Address Reveals

ISP (Internet Service Provider). The company providing your internet connection — Comcast, AT&T, BT, Vodafone, etc.

Approximate location. Your city, region, and country. IP geolocation is accurate to city level in most cases but not precise to a street address.

IP version. Whether you are using IPv4 (most common) or IPv6 (increasingly used by modern ISPs).

Hostname. The reverse DNS hostname associated with your IP, if one exists. Often reveals your ISP's naming scheme.

IP Address and SEO

Your IP address matters for SEO in several contexts. If you are testing geo-targeted content or search results, your IP determines what Google shows you — results are personalized by location. Using a VPN lets you check search results as if you were in another country. Website owners should also ensure their server IP is not on a blacklist, which can affect email deliverability and site reputation.

When checking keyword rankings, your personal IP can affect results due to search personalization. Using incognito mode and our Keyword Position Checker gives more accurate non-personalized results.

Related Tools

• Blacklist Lookup – Check if your IP is on spam blacklists.
• Reverse IP Checker – Find domains hosted on the same IP.
• Bulk Geo IP Locator – Find locations for multiple IPs at once.

Frequently Asked Questions