Instagram Pinned Posts: How to Leverage the New Feature for Your Marketing Needs in 2023
If you’re an avid Instagram user, you would have noticed the new Instagram Pinned Posts feature that was rolled out recently. For those who haven’t, here’s a quick rundown:
The Pinned Posts feature allows users to pin their favourite posts on their profile. This is similar to how one would pin a post on Facebook and Twitter.
Instagram is constantly updating the app and introducing new features to keep users hooked. And this new feature is no different. In fact, it has the potential to be a game-changer for businesses and influencers who are looking to get more exposure on the platform.
How to Pin Posts On Instagram?
The process is really straightforward as other platforms like Facebook, and Twitter.
First, Browse through your Instagram Feed and select a post which you want to pin.
Then, Tap on the Three dots on the right corner of your post or reel;
there you will see an option to “Pin To Your Profile”;
That’s all folks!
Now you can see Pinned posts on your profile by going to your profile feed;
How Many Posts We can Pin On Instagram?
Well, as of now, you can pin up to 3 posts at a time. So choose wisely which post you want to keep on top of your profile feed.
Why Use Instagram Pinned Posts?
There are many reasons why businesses and influencers should start using this feature.
Here are some of the benefits:
- It helps you showcase your best content: let’s face it, not all of your posts are going to be hit. By pinning your best posts, you’re ensuring that your profile visitors see your best work.
- It helps you promote your products and services: if you’re a business, this is a great way to promote your products and services. You can pin posts that highlight your latest offerings or special deals.
- It helps you drive traffic to your website: if you’re looking to drive traffic to your website, this is a great way to do it. You can include a link to your website in the caption of the pinned post.
- It helps you stay top of mind: with the constant flow of new content on Instagram, it’s easy for your posts to get lost in the shuffle. By pinning a post, you’re ensuring that your profile visitors see your content even if it’s not the most recent post.
So there you have it! The new Instagram Pinned Posts feature is a great way to showcase your best content, promote your products and services, drive traffic to your website, and stay top of mind. So start using it today and see the benefits for yourself.
How to Leverage Instagram Pinned Posts for your Marketing needs?
Now that you know all about Instagram Pinned Posts and how to use them, it’s time to leverage them for your marketing needs.
Pin Your New Product or Services
Instagram Pinned posts are the first thing a follower will see when they visit your profile. So make sure to showcase your products or services in the best light possible.
You can see the above sale pinned posts on myntra Instagram profile.
If you have a new product or service, make sure to pin a post that highlights it. You can also include a link to your website in the caption so that followers can learn more about it.
Pin Your Best Performing Reels or Posts
Another great way to use Instagram Pinned posts is to pin your best-performing reels or posts. This is a great way to ensure that your best content is seen by your followers.
To find your best-performing content, simply go to your Insights page and click on the ‘Posts’ tab. Here you’ll see all of your posts sorted by engagement.
As you can see above Etsy posted DIY post on their profile which is their best-performing ones.
Simply click on the ‘pin’ icon next to the post that you want to pin and it will be added to your profile.
You can also use this method to find your best-performing Reels and pin them to your profile.
Pin Announcement Post
If you have an announcement to make, such as a new product launch or a special sale, make sure to pin the announcement post to your profile. This way, your followers will be sure to see it when they visit your profile.
As you can see above the announcements made by Uber on certain events.
To pin an announcement post, simply create a new post and include all of the details about the announcement. Then, click on the ‘pin’ icon and it will be added to your profile.
That’s all there is to it!
Create Carousel Pinned Post
One of the great things about Instagram Pinned Posts is that you can create a carousel to showcase various steps involved in your business.
Let me explain!
Let’s take an example of our website i.e. kwebby.com, we want our users to take benefit of the SEO Site Audit feature, and there are 3 steps involved.
The first is to Log on to Kwebby.com, the Second is to Enter your URL to get your site audit and the third is to review the results of the audit and optimize accordingly.
Therefore, we have the following;
- Log on (to kwebby.com)
- Enter your URL
- Review and Optimize
So, We will create 3 step graphics using an online graphic creator like Canva and post them to the profile.
Make sure you post in descending order i.e. Step 3 first, Step 2 Second and Step 1 third.
It will look like as below;
Now at last we need to pin them using the steps above. Make sure you Pin them the same way you uploaded i.e. descending order.
Here you have awesome looking Pinned post which explains your business.
Pin Giveaways, Events, Contests Posts
If you’re running a giveaway, contest, or event, make sure to pin the post to your profile. This way, your followers will be sure to see it and can enter the contest.
To pin a giveaway, contest, or event post, simply create a new post and include all of the details about the giveaway. Then, click on the ‘pin’ icon and it will be added to your profile.
That’s all there is to it!
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By following the steps above, you can use Instagram Pinned Posts to showcase your best content, promote your products and services, drive traffic to your website, and stay top of mind. So start using them today and see the results for yourself!