20+Instagram Paid Collaboration Platforms for Influencers and SaaS (2025)

Instagram paid collaboration platforms are essential tools for influencers and brands. They connect creators with businesses to produce authentic marketing campaigns. These platforms help creators connect with the right brands that align with their content and audience.

They simplify finding partners, managing collaborations, and measuring results. For brands, they provide access to a wide range of creators and enable brands to reach their target audience more effectively.

For influencers, they offer opportunities to monetize their content and grow their personal brand. These platforms are essential for digital marketing strategies, helping brands and creators maximize their reach and campaign effectiveness.

Using the right platform helps both sides achieve their marketing goals efficiently.

Finding the right fit between creators and brands is crucial to ensure successful collaborations. Platforms also provide important metrics such as brand reaches to help measure campaign success.

Maintaining relevance by matching content to the platform’s audience is key for impactful campaigns.

The list is compiled into two categories i.e. Marketplaces (Self-Serve) and Creator Brand platforms for SaaS. Let’s first check the Self-serve Marketplaces.

1 Marketplaces (Self-Serve)

Marketplaces offer a self-serve model where brands can post campaigns and influencers can apply. This approach provides flexibility and direct communication.

These marketplaces allow creators and brands to collaborate directly as business partners, fostering transparency and professional relationships.

Collaborations often involve an exchange of products, services, or payment, enabling both parties to benefit from the partnership.

It is important to discuss and agree on the budget for each collaboration to ensure clear expectations and fair compensation. Below is a list of popular marketplaces for Instagram collaborations.

Platform	URL	Description
Afluencer	https://afluencer.com/	Connects brands and creators through a campaign marketplace with free and paid plans.
Ainfluencer	https://ainfluencer.com/	A free marketplace to post campaigns and manage offers with escrow payments.
Collabstr	https://collabstr.com/	A marketplace to hire creators for sponsored posts and user-generated content (UGC).
Creator.co	https://creator.co/	Supports campaigns where vetted creators apply and deliver content.
Intellifluence	https://intellifluence.com/	An end-to-end marketplace with built-in payments and discovery tools.
#paid	https://hashtagpaid.com/	Matches brands and creators and supports creative strategy and reporting.
Statusphere	https://www.joinstatus.com/	Automates micro-influencer UGC at scale with rights and ad codes.
Insense	https://insense.pro/	Blends a vetted marketplace with automated outreach and fast UGC delivery.
TRIBE	https://www.tribegroup.co/	A creator community for premium UGC and full-funnel campaign execution.
Shoutcart	https://shoutcart.com/	A marketplace to hire influencers and UGC creators with secure payments.
Tomoson	https://www.tomoson.com/	A legacy marketplace for influencer collaborations.
Dealspotr	https://dealspotr.com/marketplace	Runs a creator marketplace alongside coupons and deals.
ExpertVoice	https://www.expertvoice.com/	Connects brands with experts for product seeding and content.
Social Cat	https://thesocialcat.com/influencer-marketplace	Helps brands find micro-influencers and manage campaigns end-to-end.
ACTIVATE	https://try.activate.social/	Offers a marketplace with IRM, surveys, and deep reporting.
Brybe	https://brybe.com/	Lists freelance creators and influencers for paid collaborations.
Influence.co	https://influence.co/	A creator community and directory with live campaign listings.
Post For Rent	https://www.postforrent.com/	Supports creator campaigns across social platforms.
Webfluential	https://webfluential.com/	Helps brands book creators and manage campaigns.
Scrunch	https://www.scrunch.com/	An influencer data platform with marketplace workflows.
Klear	https://klear.com/	Operates under Meltwater’s influencer suite with advanced tools.
LTK	https://company.shopltk.com/en/brands	Connects brands with creators and a large shopper community.
Fanbytes	https://fanbytes.co/	Specializes in youth-focused creator campaigns.
Cohley	https://www.cohley.com/	Helps brands source UGC and manage creator deals.
indaHash	https://indahash.com/	Offers a self-serve SaaS platform and full agency services.

1.1 Afluencer

Afluencer connects brands and creators through a campaign marketplace with free and paid plans.

Features

• Free and premium plans: Pricing page lists options for brands and creators.
• Brand and creator sign-up: Separate flows for both sides.
• Shopify and BigCommerce apps: App pages indicate native integrations.
• Program discovery: “New Programs” and “Hot” sections surface active opportunities.
• Engagement rates tracking: Users can monitor engagement rates to evaluate campaign performance and influencer effectiveness.
• Help center: Knowledge base and FAQs for common tasks.

1.2 Ainfluencer

Ainfluencer is a free marketplace to post campaigns and manage offers with escrow payments.

Features

• Post campaign → invite → offers: Brands post, invite creators, and receive bids.
• Escrow payments: “Ainfluencer Trust” holds funds until delivery.
• 5M+ creators: Large searchable database with filters.
• Real-time analytics: Track content creation, post performance, and monitor comments to measure engagement.
• Verified account access: Create and verify your account to unlock advanced features and improve visibility for collaborations.
• Free to use: Unlimited discovery and invites.

1.3 Collabstr

Collabstr is a marketplace to hire creators for sponsored posts, paid sponsored posts, videos, and UGC, helping brands and creators produce engaging content.

Features

• Search thousands of vetted Instagram, TikTok, and YouTube influencers.
• Safely purchase and communicate through Collabstr, with payment held until work is completed.
• Receive high-quality content from influencers directly through the platform.
• No upfront cost: search influencers for free with no subscriptions, contracts, or hidden fees.
• All influencers are vetted to ensure high-quality, professional content.
• Instant chat feature to communicate with influencers throughout the transaction.
• Secure purchases with money held safely until you approve the influencer’s work.

1.4 Creator.co

Creator.co supports campaigns where vetted creators apply and deliver content, helping facilitate professional partnerships between brands and vetted creators.

Features

• Schedule a demo when you need us most
• Launch new products with influencer partnerships (e.g., Oakley achieved 176% ROI through athlete and fitness influencer campaigns)
• Enter new markets by partnering with niche influencers (e.g., Charlotte Tilbury collaborated with Disney-loving beauty influencers)
• Scale your impact using UGC at scale (e.g., Gen3 Marketing helped Fender achieve 5x ROI)
• Run campaigns that go beyond awareness
• Leverage UGC that converts (e.g., Groupon used 300+ UGC assets to reduce cost-per-click by 40%)
• Execute experiential campaigns with influencer in-store visits (e.g., Sun Chlorella boosted sales by 900%)
• Conduct gifted campaigns to drive brand awareness and engagement (e.g., Best Buy Canada achieved 403% ROI)
• Rely on expert teams to smash your goals
• Benefit from a team that acts as an extension of your own, handling strategy to execution for seamless campaigns
• Use an AI-powered platform for performance and efficiency
• Integrate with marketing tools such as Shopify, TikTok Shop, Affiliate Networks, Google Analytics, and more
• Develop strategy and set KPIs aligned with your objectives
• Create tailored briefs using a brief builder tool shared with 250K+ influencers via a Collaboration Hub
• Recruit the right influencers using AI-powered discovery tools
• Deliver high-quality, authentic, and brand-aligned content with dashboard oversight
• Launch and manage campaigns with hundreds of influencers through a streamlined dashboard or full-service management
• Track performance metrics in real-time across socials, sales, and other channels via an Analytics Dashboard

1.5 Intellifluence

Intellifluence is an end-to-end marketplace with built-in payments and discovery.

Features

• Intellifluence Promise: Payments tied to completed work.
• Safe payments: Pay only after deliverables are verified.
• 250K+ creators: Public offers and Discover tool.
• Campaigns + messaging: Manage outreach and transactions in one dashboard.
• Contracts: Clearly outline deliverables, compensation, and campaign terms for each collaboration.
• Usage rights: Specify content usage rights, including levels of access and permissions for created content.
• Self-guided demo: See features before you buy.

1.6 #paid

#paid matches brands and creators and supports creative strategy and reporting. Features

• Match the right partners: Platform optimizes brand–creator pairing.
• Creative support: Team helps build winning concepts, develop strategies, and generate ideas for successful campaigns.
• Live reporting: See what performs and why.
• Cross-channel rights: Reuse creator content across media.
• Marketplace access: Join and find your next match.

1.7 Statusphere

Statusphere automates micro-influencer UGC at scale with rights and ad codes.

Features

• Guaranteed, rights-ready content: Get UGC ready to use.
• One-click ad codes: TikTok Spark and Instagram Partnership ads.
• TikTok Shop partner: Activate thousands of creators quickly.
• In-store content: Send creators to stores and track lift.
• Hands-off scaling: Platform manages logistics and volume.
• Organic content distribution across multiple platforms: Seamlessly distribute organic content to maximize reach and engagement on various social media channels.

1.8 Insense

Insense blends a vetted marketplace with automated outreach and fast UGC delivery.

Features

• 70K+ creators: Onboarded, responsive, and mobile-app verified.
• 7M+ outreach automation: AI-powered outreach and workflows.
• 14-day content: Edited and raw assets with licensing in ~14 days.
• Campaign types: UGC, product seeding, influencer posts, MPA, Spark Ads, affiliate/TikTok Shop.
• Branded content creation: Easily create branded content for Instagram and other platforms, enabling creators and brands to collaborate, disclose, and track the performance of sponsored posts.
• Self-serve + managed: Pick your model; automated contracts and payments.

1.9 TRIBE

TRIBE is a creator community for premium UGC and full-funnel campaign execution.
Features

• Opt-in creator community: 70K+ engaged creators.
• Centralized workflows: Comms, approvals, legals, and payments in one place.
• API-level analytics: Real-time results from Instagram, TikTok, Pinterest.
• Customer success: Onboarding, management, and performance support.
• EGC at scale: Employee-generated content program (TRIBE Unlocked).

1.10 Shoutcart

Shoutcart is a marketplace to hire influencers and UGC creators with secure payments.

Features

• Shoutcart Score: Authenticity and accuracy checks.
• Payment protection: Funds release after work is complete.
• Metrics & stats: Track engagement and campaign results.
• Creator discovery: Browse influencers by platform, niche, and number of followers to find the best fit for your campaigns.
• Fast onboarding: Register and launch campaigns quickly.

1.11 Tomoson

Tomoson is a legacy marketplace for influencer collaborations and has facilitated brand collaborations for years.

Features

• Create an accurate product campaign
• Promptly ship product or upload valid coupon code according to campaign specifications
• Ship new, unused products that best represent your brand
• Provide products free of charge and cover shipping for Quality Review campaigns
• Provide product or coupon code as detailed for Honest Reviews on third-party sites
• Extend influencer’s completion time if there are shipment or coupon code issues
• Respond promptly to messages in the message center
• Use the message center exclusively for communication regarding current campaigns; avoid solicitations to prevent account suspension
• Maintain professional conduct at all times
• Adhere to the Terms of Service of Tomoson and other affiliated sites

1.12 Dealspotr (Marketplace)

Dealspotr runs a creator marketplace alongside coupons and deals.

Features

• Large, community-driven database of promo codes and deals with real-time user submissions, validations, and updates.
• “Verified” coupon codes, with many submissions tested or validated by the community to reduce expired or invalid codes.
• Personalized deal feed allowing users to follow brands or interests and see tailored deals.
• Rewards and gamification system offering points, badges, and gift cards for posting or validating deals.
• Extensive brand coverage with thousands of merchants and over 300,000 brands listed across many categories.
• Influencer and brand marketplace enabling brands to run influencer campaigns and influencers to find paid opportunities.
• Metrics and proprietary “Influence Score” to assess influencer reach and impact, along with brand analytics on campaign performance.
• Self-serve campaign dashboard for brands to create campaigns, set budgets, track clicks and sales, and approve influencers.
• Community social layer where users can follow, share, and comment on deals, fostering a social network centered on savings.

1.13 ExpertVoice

ExpertVoice connects brands with experts for product seeding and content, helping promote a business’s products through expert recommendations.

Features

• Large network of vetted industry experts (over 1 million) across 30+ industries, verified via credentials, employment, or organizational membership.
• Brand-advocacy and expert-engagement platform enabling brands to engage experts (sales associates, professionals, skilled consumers) to create authentic recommendations and product usage.
• Expert shopping rewards and discounts offering exclusive deals (sometimes up to ~60-70% off) for qualified experts on brand products.
• Access to brand products and deals after credentialing; ability to find brands, activate deals, and shop via the platform.
• Learning modules and quizzes (“Lessons”) required by certain brands before accessing deals, enhancing product and brand knowledge.
• Ability to read and write product reviews, contribute user-generated content (UGC), and share real-world usage insights.
• Campaign management tools allowing brands to run education, seeding, sampling, and survey campaigns targeted to expert audiences.
• Audience segmentation and credentialing to tap into qualified expert populations segmented by credentials, industry, affiliation, etc.
• Content and UGC harvesting to collect expert reviews, images, videos, and syndicate these across marketing channels to build social proof and product credibility.
• Analytics and measurement dashboards providing rich reports and metrics (engagement, conversion, sell-through) to monitor campaign impact and ROI.
• Retail advocacy focus on in-store sales associates by educating, incentivizing, and improving sell-through via associate engagement.
• Multi-platform access with support for Web, iOS, and Android apps for experts and brands.
• Hosted-store capabilities and product management tools allowing brands to manage product catalog, inventory data, images, and optimization via a Product Manager tool.
• Expert social features enabling experts to follow other experts and view their content.

1.14 Social Cat

Social Cat helps brands find micro-influencers fast and manage end-to-end.

Features

• 500K creators: Filter by niche, hashtags, location, collab type, and content style to ensure brand alignment.
• Invite + campaigns: Invite creators or let them apply.
• Content library: Licensed UGC for organic and paid use.
• Audience demographics:Age, gender, and ethnicity insights.
• 7-day free trial: Start without commitment.

1.15 ACTIVATE

ACTIVATE offers a marketplace with IRM, surveys, and deep reporting.

Features

• Casting lens: Filter by audience, engagement, and scope.
• Marketplace + curated lists: Source via applications or expert curation.
• IRM: Track relationships, review previous campaigns to inform future collaborations, and re-engage top performers.
• ROI reporting: Sales, CTR, impressions, sentiment, and more.
• Custom surveys: Poll your network and feed results into IRM.

1.16 Brybe

Brybe lists freelance creators and influencers for paid collabs, including paid partnership opportunities for brands and creators to disclose sponsored content.

Features

• Dual-purpose platform supporting both influencers and freelancers as well as brands/buyers, enabling users to find creators or offer services in one place.
• Escrow-style payments and deal flow management, holding payments until deliverables are accepted to reduce fraud risk.
• Pre-set service packages allowing freelancers and influencers to define offerings (e.g., “Instagram post + story”, “blog post + social share”) simplifying ordering for buyers.
• Search and filter functionality for talent by profiles and social metrics, niche, and past work to facilitate easier selection by brands.
• Global availability connecting buyers and talent from various countries and industries.
• 100% earnings model in some cases, allowing creators to keep all or most of their earnings with minimal platform fees.
• Combined influencer and freelance work model integrating promotional influencers and production freelancers for comprehensive service coverage.
• User-friendly interface with easy onboarding for brands and creators to join, create profiles, and start collaborating quickly.
• Integration of social profile statistics from platforms like Instagram and TikTok to help buyers evaluate creators’ influence.
• Transparent service listings with clear order tracking, allowing buyers to place orders, monitor progress, approve work, and release payments; creators have defined deliverables and scope.

1.17 Influence.co

Influence.co is a creator community and directory with live campaign listings.

Features

• Live campaigns: Multiple ways to monetize, including brand deals.
• Creator profiles: Showcase work, audience, and interests to attract relevant brand deals.
• Community + chat: Network with peers and brands.
• Education: Trends and Q&A content.
• Free signup: Join and explore campaigns.

1.18 Post For Rent

Post For Rent supports creator campaigns across social platforms and helps brands distribute campaigns across multiple marketing channels.

Features

• Influencer recruitment & discovery: Locate and vet influencers across major social platforms (Instagram, YouTube, TikTok, etc) with audience data and profile insights.
• Audience analysis & influencer scoring: Evaluate influencer reach, follower quality, demographics, fake-follower risk, and fit for brand objectives.
• Campaign management & workflows: Set up, manage, and track influencer campaigns from brief to deliverables to payment in one platform.
• Content approval & UGC/licensing management: Review, approve, and manage user-generated content created by influencers, track usage rights.
• Client portals & agency-mode features: Dashboards, client views, payment and cash-flow tracking for agencies or brands with multiple clients or campaigns.
• Contract, document & payment management: Built-in features for managing influencer contracts, payments to influencers, and campaign financials.
• Global platform & multi-social support: Supports campaigns across multiple social networks and regions.
• Analytics & reporting: Real-time dashboards to monitor campaign KPIs, ROI, influencer performance, and more.
• Talent pool / influencer database: Maintain pipelines of influencers, manage relationships, and track past campaigns and performance history.
• Enterprise scalability: Pricing and configurations for enterprise clients with unlimited users, unlimited influencers, and multi-campaign operations.

1.19 Webfluential

Webfluential helps brands book creators and manage campaigns.

Features

• Creator and brand portals: Separate flows for both sides.
• Influence Estimator: Public tool to estimate reach and value.
• Products: Verified Business, Creator Agent, Creative Agency, Enterprise.
• Global reach: Campaigns across 130+ countries.
• Cases and blog: Educational content and success stories.
• Business partner relationships: Build long-term collaborations with creators as a business partner for sponsored content and campaign success.

1.20 Scrunch

Scrunch is an influencer data platform with marketplace workflows that also supports paid partnerships through its campaign workflows, enabling brands and influencers to manage collaborations and disclosures effectively.

Features

• Massive influencer/creator database with over 20 million profiles across social platforms.
• Advanced search and filtering options by location, follower count, engagement rate, categories, topics, and audience demographics.
• Audience and engagement insights providing data-driven metrics on influencer reach, engagement, and demographics.
• Campaign list and organization tools to build influencer lists, manage multiple campaigns, and organize contacts and outreach.
• Outreach and CRM integration features to contact influencers, track outreach efforts, customize templates, and maintain contact history.
• Content and performance tracking to monitor campaign results and influencer content performance.
• Free trial availability and tiered pricing plans suitable for small businesses and scaling needs.
• Global platform accessibility for brands, agencies, and SMEs across multiple regions and social platforms.
• Data export and integration capabilities including dashboard views and API support for advanced usage.
• Expansion into AI and brand presence monitoring, focusing on AI-driven search, customer journeys, and brand citation tracking.

1.21 Klear (now part of Meltwater)

Klear operates under Meltwater’s influencer suite.

Features

• Discovery: AI-powered search and profiling (via Meltwater).
• Contracts & payments: In-app workflows (via Meltwater).
• Reporting: Real-time analytics and benchmarking (via Meltwater).
  • Benefits: Real-time analytics provide actionable insights to optimize influencer campaigns, improve engagement, and demonstrate ROI.
• Team workspaces: Centralize comms and approvals (via Meltwater).
• E-commerce integrations: Connect to sales data (via Meltwater).

1.22 LTK (LIKEtoKNOW.it / rewardStyle)

LTK connects brands with creators, including a large community of Instagram influencers for brand collaborations, and a large shopper community.

Features

• LTK Connect: Self-serve for DTC brands.
• LTK Match / Match.AI: Data-driven creator matching.
• LTK 360: Full-funnel reporting and insights.
• Power Gifting: Gifts and codes to engage creators.
• Retail media programs: Extend in-store and digital influence.

1.23 Cohley

Cohley helps brands source UGC, manage creator deals, and develop the right idea for each campaign to maximize engagement and achieve long-term goals.

Features

• Creative Briefs: Brands can specify exactly what content they need, including photos, short-form videos, and reviews, with detailed instructions such as hashtags, mentions, and deliverables.
• Creator Vetting & Matching: Filter and find creators based on skills, demographics, analytics, and social metrics to align with brand requirements.
• Creator Management Workflow: Manage creator stages, approvals, negotiate payments, and streamline content production through the platform.
• Content Library & Rights Management: Store all delivered assets in one hub with secured usage rights, allowing brands to retain and reuse content.
• Activation & Integrations: Deploy content directly to channels like Meta and TikTok and integrate with retail or UGC platforms such as Yotpo and PowerReviews for broader syndication.
• Performance Metrics & Analytics: Track content and campaign outcomes including engagement, audience demographics, and revenue generated by assets.
• Creator-Hub / Ambassador Features: Build long-term creator relationships, save favorite creators, create branded ambassador pages, and foster community.
• UGC & Multi-format Content Support: Supports professional creatives, influencers, and user-generated content creators across formats like photo, video, and reviews.
• Brand-Safety & Enterprise Workflow Support: Designed for large teams with workflow approvals, collaboration tools, rights management, and large-scale content generation.
• Free Trial / Scalable Pricing: Offers a trial period and pricing that scales with company size and needs, with custom pricing available.

1.24 indaHash

indaHash offers both a self-serve SaaS platform and full agency services. Features

• SaaS platform: Discovery, collaboration, KPI tracking, and scaling.
• Agency services: Strategy and execution across 100+ markets.
• Promote products: Enables brands to promote their products or content through influencer campaigns, including paid partnerships, sponsored posts, and official advertising tools.
• Global reach: 600+ brands served.
• Workspace: Central platform for in-house teams.
• Measured outcomes: Focus on ROI and growth.

2 Creator/Brand Platforms (SaaS/IRM)

SaaS (Software as a Service) and IRM (Influencer Relationship Management) platforms provide comprehensive software for brands. These tools help users manage videos and other content types, streamline creator discovery, automate workflows, and analyze performance analytics. They are ideal for brands managing influencer marketing programs at scale.

Platform	URL	Description
Upfluence	https://www.upfluence.com/	An influencer marketing platform for discovery and program management.
GRIN	https://grin.co/	An AI-powered creator marketing platform for end-to-end workflows.
CreatorIQ	https://www.creatoriq.com/	An operating system for creator-led growth.
Traackr	https://www.traackr.com/	Supports data-driven influencer programs for brands and agencies.
Modash	https://www.modash.io/	Helps teams find, analyze, and pay creators at scale.
Influencity	https://influencity.com/	Centralizes influencer marketing and social media in one hub.
Brandwatch	https://www.brandwatch.com/	Offers an intelligent social suite including influencer tools.
Sprout Social	https://sproutsocial.com/influencer-marketing/	Provides an all-in-one influencer solution.
Meltwater	https://www.meltwater.com/en/suite/influencer-marketing	Offers discovery, contracts, payments, and reporting in one suite.
HypeAuditor	https://hypeauditor.com/	An AI-powered platform for discovery, audit, and analytics.
Heepsy	https://www.heepsy.com/	Focuses on easy influencer discovery and lists.
NeoReach	https://neoreach.com/	An agency with software and APIs for creator campaigns.
Captiv8	https://captiv8.com/	Provides creator discovery and campaign management.
Later Influence	https://later.com/influencer-marketing-platform/	Pairs a creator platform with EdgeAI for campaign performance.
Skeepers	https://skeepers.io/en/	Supports UGC, seeding, and influencer programs.
IMAI	https://influencermarketinghub.com/imai/	Covers discovery and analytics.
IQfluence	https://influencermarketinghub.com/iqfluence/	Offers influencer tools.
Digimind	https://www.digimind.com/	Provides social listening and competitive intelligence.
Onalytica	https://onalytica.com/	A B2B influencer platform with software and services.
Fohr	https://www.fohr.co/	Brings predictive intelligence to creator selection.
Ubiquitous	https://www.ubiquitousinfluence.co	Supports creator campaigns with tech and services.

2.1 Upfluence

Upfluence is an influencer marketing platform for discovery and program management. It supports paid sponsored posts as part of its campaign management features, allowing brands to collaborate with influencers on paid campaigns and access detailed performance insights.

Features

• Influencer discovery & matching: Search and identify creators using rich data such as platform metrics, audience demographics, brand affinity, and content performance.
• Live capture of brand advocates: Automatically identify influencers from your existing customer base via e-commerce integrations and invite them to collaborate.
• Campaign & creator relationship management (CRM): Manage influencer workflows including outreach, contracts, drafts, approvals, and payments all in one place.
• Promo code / affiliate link automation: Generate unique codes or tracking links, attribute clicks and conversions, and tie influencer activity to sales.
• Payments & product seeding automation: Pay influencers globally through Stripe or PayPal; allow creators to select items from your store for gifting or seed campaigns and automate shipping.
• Deep analytics & ROI tracking: Monitor KPIs such as engagement, clicks, conversions, average order value (AOV), customer lifetime value (CLV), revenue by influencer, and overall ROI.
• E-commerce platform integrations: Connect with Shopify, WooCommerce, Magento, Amazon Attribution, and more to identify influencers among your customers and track sales.
• Social listening & audience analysis: Access audience demographics, interest profiles, fake-follower risk, and content behavior data beyond simple follower counts.
• Global creator database & multilingual payments: Support creators worldwide, pay in multiple currencies, and handle legal and compliance aspects of influencer compensation.
• Content approval & UGC management: Facilitate workflows for creators to submit content, brands to approve it, and manage rights and usage for user-generated content (UGC) and influencer assets.

2.2 GRIN

GRIN is an AI-powered creator marketing platform for end-to-end workflows.

Features

• Discovery suite: Find and vet brand champions.
• Workflow automation: Reduce manual tasks.
• Roster building: Organize creators and briefs.
• Performance tracking: Measure content, ROI, and the impact of engaging content.
• Programs and solutions: Built for different team needs.

2.3 CreatorIQ

CreatorIQ is an operating system for creator-led growth.
Features

• SafeIQ: AI-powered brand safety.
• Discovery and vetting: Faster, safer creator search.
• Unified management: One place for briefs and workflows.
• Actionable reporting: Insights across channels.
• Enterprise integrations: Connect to your stack.

2.4 Traackr

Traackr supports data-driven influencer programs for brands and agencies. Features

• Discovery and evaluation: Pick creators with impact.
• Campaign management: Plan and track executions, including paid partnership tracking and reporting.
• Reporting: Prove ROI with clear metrics.
• Benchmarks: Access industry research and reports.
• Case studies: Learn from teams like Shiseido and Colgate-Palmolive.

2.5 Modash

Modash helps teams find, analyze, and pay creators at scale. Features

• Pre-reach metrics: See data before outreach.
• Unified records: Keep creator details in one place.
• Scale outreach: Reach more creators with less work.
• Auto-collect content: Pull posts and analytics, and specify usage rights for collected content.
• Fast payments: Pay creators without back-and-forth.

2.6 Influencity

Influencity centralizes influencer marketing and social media in one hub.

Features

• Discovery: Find creators that fit your goals.
• IRM: Manage relationships and histories, including business partners for influencer collaborations and paid promotions.
• Campaign scaling: Standardize and grow programs.
• Measurement: Track results and optimize.
• Social channel control: Manage brand accounts in the same hub.

2.7 Brandwatch Influence

Brandwatch offers an intelligent social suite including influencer tools. Features

• Consumer intelligence: Track trends and audiences.
• Influencer workflows: Manage creator programs and support brand collaborations across social channels.
• Cross-channel management: Publish and engage.
• ROI focus: Improve outcomes and efficiency.
• Enterprise ready: Suite of specialized tools.

2.8 Sprout Social (Influencer Marketing)

Sprout Social provides an all-in-one influencer solution. Features

• Partner ID and vetting: Find and qualify the right creators, including integration with Instagram’s creator marketplace for partner discovery.
• Brand safety: Confirm fit before activation.
• End-to-end activation: Run briefs, approvals, and delivery.
• ROI measurement: Track performance and scale.
• Organize by brand: Keep programs structured.

2.9 Meltwater (Klear)

Meltwater offers discovery, contracts, payments, and reporting in one suite.

Features

• AI search: Find your match faster.
• In-app contracts & payments: Execute without email chains and streamline the transfer of money for influencer collaborations.
• Real-time reporting: Monitor performance live.
• Recruitment pages: Branded signup funnels.
• E-commerce integrations: Attribute to sales.

2.10 HypeAuditor

HypeAuditor is an AI-powered platform for discovery, audit, and analytics. Features

• Discover influencers: Find and vet with data.
• Analyze accounts: Fraud checks, audience quality, and tracks comments to assess audience engagement.
• Manage campaigns: Track every stage.
• Market research: Explore categories and trends.
• Reports: Benchmark and share insights.

2.11 Heepsy

Heepsy focuses on easy influencer discovery and lists, helping brands find the right fit for their campaigns.

Features

• Large influencer database with access to over 11 million influencers worldwide across platforms like Instagram, TikTok, and YouTube.
• Advanced search and filtering options by follower count, engagement rate, category/niche, language, location, platform, and more.
• Audience demographics and authenticity analytics, including insights on age, gender, location, interests, and detection of fake followers or unusual growth spikes.
• Influencer scoring and engagement rate metrics, featuring detailed data such as posts per week, likes/comments ratio, and follower growth.
• Lists and CRM-style organization to save influencers into boards, annotate contact status, compare metrics, and export lists in CSV/XLS formats.
• Campaign management and collaboration tools for finding influencers, tracking proposals, managing outreach, and monitoring content and results.
• Ecommerce integrations with platforms like Shopify and WooCommerce to track influencer-driven sales and product seeding.
• Export and data export functionality for influencer data and lists to external formats for outreach or reporting purposes.
• Affordable tiered pricing including free plans or trials and paid options such as Starter, Plus, and Advanced to accommodate various budgets.
• Global reach and multilingual support, suitable for servicing campaigns across multiple geographies, including India and international markets.

2.12 NeoReach

NeoReach is an agency with software and APIs for creator campaigns.

Features

• Connected network: Access to vetted creators.
• Strategy and activation: End-to-end services, including brainstorming campaign ideas with brands and creators.
• Paid media: Amplify creator assets.
• Software & APIs: Self-serve tools available.
• Measurement: Standard KPIs and custom dashboards.

2.13 Captiv8

Captiv8 provides creator discovery and campaign management.

Features

• Massive creator/influencer database covering over 15 million creators globally, supporting approximately 95% of influencers with 5,000+ followers.
• Advanced discovery and filtering capabilities with hundreds of filters including audience demographics, engagement, past brand collaborations, and brand-fit scores; includes AI-based look-alike and velocity indexes.
• Comprehensive workflow and campaign management handling briefs, contracts, payments, product/gift fulfillment, and scheduling within a single platform hub.
• Commerce and affiliate integration supporting affiliate/referral links, shoppable storefronts, and social commerce activation to connect creators, brands, and sales seamlessly.
• Unified analytics and ROI tracking with dashboards blending paid and organic influence, campaign metrics, sales attribution, conversion data, and an open API for advanced modeling.
• Brand safety and media risk monitoring featuring AI-powered scoring for content safety, media mentions, and reputation risk to vet creators and protect brand integrity.
• Trend and social listening insights to track trending topics, competitive activity, and emerging creator signals for proactive campaign planning.
• Global and enterprise-scale support with multi-region and multi-locale capabilities, including multi-currency payments, multi-language support, and access to creators in over 120 countries.
• AI/ML-driven creator scoring and recommendations utilizing machine learning tools like the “Velocity Index” to identify emerging creators and optimize performance.
• Extensive integration ecosystem with deep connections to social platforms (TikTok, Instagram, YouTube) and e-commerce/affiliate tools to link creator content, commerce, and measurement.

2.14 Later Influence (formerly Mavrck)

Later Influence pairs a creator platform with EdgeAI for campaign performance.

Features

• EdgeAI: AI engine trained on social data.
• Campaign execution: Build and measure programs, and review previous campaigns for insights.
• Resources: Blog, guides, and help center.
• Education: Keep teams current on best practices.
• Enterprise support: Workflows and collaboration.

2.15 Skeepers (formerly Octoly)

Skeepers supports UGC, seeding, and influencer programs.

Features

• AI-powered influencer marketing and creator matching to discover, connect with, and manage micro and nano influencers, including consumer-creators, for gifting campaigns and UGC generation.
• Verified Reviews & UGC Collection: Collect and publish photo, text, and video reviews from verified customers with AI tools for review summaries, syndication, and balancing to enhance trust and SEO.
• Feedback Management / Voice of Customer (VoC): Support for omnichannel surveys, NPS/CSAT tracking, conversational ChatSurvey formats, and AI categorization of feedback for actionable insights.
• Content Syndication & Shoppable UGC: Enable syndication of customer reviews and creator content across e-commerce and retail channels, with support for shoppable videos and UGC.
• Brand Community / White-Labeled Community Platform: Build branded communities with engagement tools, product testing, missions, and loyalty features via a white-label solution.
• AI-Driven Creator Matching & Analytics: Use machine learning to match creators with brands based on relevance, and provide real-time analytics on campaign performance, engagement, and content metrics.
• Multi-Channel Platform Support: Manage campaigns and content across major social networks like Instagram, TikTok, YouTube, plus e-commerce and retail channels for reviews and branded content.
• Brand Safety & Authenticity for Reviews: Emphasize authenticity by detecting fake reviews, managing moderation, and enhancing brand credibility.
• Dedicated Support & Professional Services: Access to Customer Success Managers, professional services teams, and campaign/project-management support.
• Seamless Integration & Global Scale: Integrate with brand websites, retail channels, and third-party review sites, supporting syndication and scaling of UGC, feedback, and influencer campaigns worldwide.

2.16 InfluencerMarketing.AI (IMAI)

IMAI covers discovery and analytics, based on a third-party review page. It helps brands focus on the matter of influencer expertise and substance, not just follower count, when selecting partners.

Features

• Review source: Influencer Marketing Hub profile.
• Discovery + analytics: Core platform claims.
• Please verify features on the official site.

2.17 IQfluence

IQfluence offers influencer tools, based on a third-party review page.

Features

• Review source: Influencer Marketing Hub profile.
• Platform overview: Features and pricing listed.
• Supports professional influencer marketing workflows, helping users present themselves credibly and manage formal brand relationships.
• Please verify features on the official site.

2.18 Digimind (Onclusive Social)

Digimind provides social listening and competitive intelligence.

Features

• AI Sense: Turn social data into insights.
• Market and competitor tracking: See the bigger picture.
• Dashboards: Share insights with stakeholders and track key metrics such as brand reaches.
• Global brands: Enterprise focus.
• Note: This is an analytics tool, not a marketplace.

2.19 Onalytica (B2B)

Onalytica is a B2B influencer platform with software and services. Features

• Program design: Objectives and KPIs, supports paid partnerships for B2B brands.
• Discovery and activation: Focus on B2B creators.
• Content support: Amplify thought leadership.
• Reports: Access studies and benchmarks.
• Services: Hands-on help available.

2.20 Fohr

Fohr brings predictive intelligence to creator selection. Features

• Cultural mapping: Understand creator influence.
• Outcome modeling: Forecast performance using engagement rates.
• Clarity for brands: Reduce guesswork.
• Creator and brand portals: Join from either side.
• Consultation: Talk to the team to get started.

3 Frequently Asked Questions (FAQs)

3.1 What is a marketplace vs. a SaaS/IRM platform?

A marketplace is a platform where creators can apply to brand campaigns and get paid through the platform. A SaaS/IRM platform is software that brands use for discovery, managing workflows, and handling payments. Creators typically do not apply for jobs within the SaaS tool itself.

3.2 Which marketplaces support escrow or secure payments?

Ainfluencer uses an escrow system. Intellifluence releases payments after work is completed. Shoutcart holds funds until delivery is confirmed. You should verify the payment process for any other platform you consider.

3.3 Which tools are strong for UGC at scale?

Statusphere provides rights-ready content and ad codes. Insense offers UGC with quick delivery times. TRIBE focuses on premium UGC.

3.4 Which platforms support TikTok Shop or Spark/Partnership ads?

Statusphere supports TikTok Shop and provides ad codes. Insense supports both TikTok Spark Ads and Instagram Partnership Ads.

3.5 Which tools include in-app contracts and payments?

Meltwater and Insense both offer in-app contracts and payments, which helps automate the process. Other platforms may offer similar features, so confirm this when exploring options.

3.6 Which platforms suit micro-influencers?

Statusphere, Social Cat, Afluencer, Ainfluencer, and Shoutcart are common choices for brands looking to work with micro-influencers.

3.7 How do I pick between a marketplace and SaaS?

Start with a marketplace for quick, small-scale tests. Move to a SaaS or IRM platform when you need to manage larger campaigns, handle multiple brands, or require detailed reporting and analytics.

3.8 Do these platforms offer free trials or free tiers?

Many platforms provide a free trial or a free plan. For example, Social Cat has a 7-day free trial, and Afluencer has a free plan. Always check the pricing page of each platform for current offers.

3.9 How do I ensure brand safety?

Use platforms with built-in vetting tools, audience quality checks, and brand safety features. CreatorIQ SafeIQ and HypeAuditor audits are two examples of features that help ensure brand safety.