Mozrank Checker tool will help you to find our Authority rankings of your website i.e. DA (Domain Authority) and PA (Page Authority). This ranking will let you know where your website stands in search engine. Higher the ranking higher the chance of standing out in the crowd, Therefore, Just enter your domain name and check your ranking.
This is the way of the past before the advent of Google bunch of tricks, Google really does deserve some credit for popularizing the web. Search before Google was Google was just a name in the directory list of the directory. Now Google is the search engine, but the concept and the essence has not changed.
The update (also known as the dance) of the Google Panda and Penguin in 2011 and the Google Penguin update of 2012 have changed the scenario. The whole scenario has changed to a great extent. The relevance of linking has been devalued, (one way links are looked upon negatively now), and many bad practices have been spotted by the search engines and their ranking factors are being modified regularly.
As the search engine bots are not humans, they can only find what is submission in the directories. What can humans do to help them in this situation? They can make use of the standard metrics to judge the importance of submission and hence give them relevant results.
The following are some of the standards that bots use while ranking a website:
1. The age of the website
The older the website is the more trustworthy it is. Also the older websites have more SEO cluttered around them. What will be the age of your website in future and its content in past?
2. The websites description
Is it ranking your domain? Yes it should be! Viewers will be interested in its content and this will be another reason why they will click on your website.
3. The ranking of internal pages
How many pages of your website are indexed in Google? Robots will not be interested in deep pages where content is lost. They will be interested in main pages with lots of content.
4. The links to your website
Reciprocal links will lose importance, try to avoid them. Links from irrelevant websites are not counted by Google.
Try to get links from niche websites, further relevant websites will be better.
5. Meta description and title tags
WebsiteMeta descriptiontag is important because it tells the search engines what your website is about. rich meta description tag will be more effective. Though, it does not matter if you write the meta description and title tags yourself or you will about it to save cost.
6. Web address
Do you find the web address of your website? If yes, your website content is well done and you have taken care of all base keywords. It's because search engines index the web addresses too.
7. Site map
Does the website have site map? It's another important thing for getting indexed by search engines. It will direct the search engines to go to the specific page faster.
8. Robots.txt file
A Robot.txt file is a file that is placed on the root of your hosting server. In this file, you can restrict the robots from crawling specific folders and files.
9. The importance of keywords
Have you thought about the different keywords and phrases that visitors may type in the search box? If yes, the importance of keywords will increase
10. Follow the best keyword for your website
How many visitors will your website get? Which keyword will you target? Always choose the best keyword that you think the visitors will type in the search box.
11. Update your website regularly
Always update your website regularly. Search Engines like fresh and unique content.