Every YouTuber wants their videos to go viral, and get more likes, comments, shares and subscribers. Sometimes they don’t know how to gain all these things, or what are the effective ways to do this.
But don’t worry, we got your back, we are here to guide you through all the simple yet effective ways you can mix your video strategy along with Youtube SEO to boost your journey.
Researchers say it shows that in an average amount of 16 hours per week, people like to watch videos as compared to reading long blogs. If you ask us, we will also go for a video.
It’s not strange that people love moving and fast understanding content rather than boring, going through the content. The numbers are close to 59% of the population and this is a lot of people.
And if you increase your video SEO, it will benefit you in a way to increase brand awareness. average watch time, more sales, and leads which automatically increase your revenue.
Also Read, How To Create Backlinks For Youtube Videos in 7 Unbelievable Methods!
In this blog, we are going to guide you through some best practices to drive traffic to your YouTube videos using some simple SEO tips.
Why YouTube SEO?
Before you go for Why YouTube SEO? It is necessary to understand What is SEO?
Search Engine Optimisation is a group of strategies for optimization that aims for a page’s positioning on search engines.
The above chart shows Hours spent by video consumers in a typical week on video content worldwide as of the 2nd quarter of 2021, by platform.
This shows how consumers are preferring to consume more video content over text and how Youtube SEO plays a bigger role in reaching the information the consumer wants.
SEO strategies for youtube are now the major focusing area for any influencer or content creator. After all, who wouldn’t want to be at the top of the search rank?
Some statistics you would believe if it’s true;
- Youtube ranked second after google for most visited sites in the US.(Ahrefs)
- I Billion youtube videos are being watched daily. (Youtube)
- 64% of viewers commit to purchasing after watching branded videos.(Tubular)
- Videos generate 1200% more social shares than a blog or article which is a vital part of your SEO Strategy. (G2)
- 96% of prospect consumers watch a tutorial or explainer video to learn more about the brand’s product or services. (CXL)
- YouTube is the most popular platform for watching online videos in the United States, with 92% of digital users relying on it. (Oberlo)
Youtube SEO is not that tough. All you need to do is understand how your customers behave online and what they search for (keywords). Then based on that, create content accordingly.
SEO helps to have a good experience on a selected platform, where users can find videos easily.
Therefore, every platform created an algorithm capable of ranking at the top for each search and YouTube is one of them.
Search engines like youtube and google use the same conditions for their search algorithm.
YouTube is one of the best platforms to find videos of your own choice. Because of that, channels today have a challenge; whoever wants more visibility, must adopt Youtube SEO strategies not only for rank but for optimizing the content so that their search appearance will get a better position.
Pre-Requisites for Optimizing YouTube Videos
Before starting with the steps to optimize your youtube videos you should know about some of the essential pre-requisites which are required. Let’s have a look at it:
Youtube Channel
Youtube SEO Tool Like VIDIQ
Graphics Editing Tool like Canva, Thumbnail Blaster
Premiere Pro For Video Editing and Captions (Optional)
Guide to YouTube SEO
If you are searching for the best way to learn YouTube SEO then you are on the correct site. These steps will help you to increase your visibility and lead to attracting more people.
Youtube video optimization
In this first section, we are going to talk about how you can optimize your YouTube videos for better ranking. So, let’s see what all points should be kept in mind while optimizing the video.
Keyword in the video title
When we search the topic in the search bar, the first thing we see is the title of the video. That often determines whether or not the viewer will click on the video. So your title must be catchy and convenient.
Also read our detailed guide; Youtube Keyword Research – Get 1m+ Views Finding Right keywords!
If you are uploading your file with highlighted keywords, that will for sure rank in the top lists and will give you better reach.
As your keywords play a big role in the video title it also depends on the viewer, and what he is looking for.
Author Brian Dean explained “the relationship between keyword-rich video titles and rankings“.
It’s a great idea to optimise your title by using the keyword as long as it naturally fits in your title by telling your audience what exactly they are looking for.
Remember you know your target audience and the reason to create your video. It may sound easy to do these things, but some YouTube channels miss this part and that’s why they don’t show up in the top lists.
Make sure your titles are short enough to catch subscribers’ attention. Don’t go for lots of keywords stuffing in just a single throw.
Let’s analyze long-tail keyword results on youtube.
Keyword: Potty Training a Puppy
As you can see it comes out as a suggestion which means it’s a highly searched term on youtube.
Titles you see in the top 5 results for our keyword setup naturally i.e. it didn’t stuff it with the exact keyword but made it look natural and eye-catching;
If you want to find the related keywords to form a title you should use the youtube search button to get the suggested result as above or you can use Youtube SEO tools like VidIQ to explore the keywords and their metrics.
Read, vidIQ Review 2023: How I Got 100k+ Views Using it?
Go to VidIQ and log in or signup with your account and go to the keyword and type your keyword, in our example, potty training;
here you will find various metrics like overall score, search volume, competition etc;
Now, scroll down the “questions” section, here you will find the longtail question keywords
Now pick the question related to your keyword with low competition one and form your video title around it.
To outperform your competitor, make sure your video title is as appealing as it will catch the user’s eye and click on your title.
some best practices are;
- Input a number in your title like 4 ways to potty train, potty train your dog in simple steps etc.
- Include Power words like “amazing“, “exciting“, “step-by-step guide” etc. you can find the full list of power words here.
- Use emoji’s on your title as it tends to catch more eyes than boring simple texts.
Video Description Optimization
One of the most important factors is that youtube SEO checks that you have a great optimised video description.
According to Google, the official character limit for video descriptions is 1000 words. While it’s fine to write this many words, remember your views are here to watch your video, not to read your mini-blog.
If you still want to write some extra words then may go for it, but YouTube just shows the first 100 characters, so we suggest that you don’t fill all that space. Just use the first 100 characters to show main links or any CTAs.
So you must be wondering what to add to the description?
An optimised description will help you to show up in the suggested video sidebar, so write according to that.
This is an important source of view for most of the channels. On Youtube Creator Studio you always get some updated resources with the latest information.
It guides you through the steps for a successful video description :
- Include a short overview of your video, not just the main keywords.
- Insert some most important key points/words at the start of the description.
- Pick your highlighted words and use them in your description as well as in the title.
- Use keyword tools like Google Trends or VIDIQ to identify
Tap here, to read about YouTube Creator Studio.
Pro TIP: You can also use AI tools like jasper.ai to automate your writing and fill youtube description with ease.
All you need to do is signup for a free or trial account on jasper.ai
After successful login into your dashboard select templates from the left side;
Now select the video category and then select “video description”;
Now you need to input three options here;
- Video Title
- Keyword to rank for
- The tone of the voice i.e. Professional, Active voice, passive voice, casual etc
Now click on the “Generate AI Content” button, and it will start generating unique video descriptions based on your input;
Optimize Video Tags
As we said, using keywords can increase your research result. Youtube suggests using tags in your video, so your viewer knows what your video is all about.
Platforms use tags to understand what exactly the content and context are.
In that way, youtube figures out how to link your videos with other videos, which can improve your content reach.
As we said previously, don’t overuse target keywords in the name of search engine optimization to increase your monthly search volume.
You can use Youtube Suggestions as your keywords to input in the video.
Write down on spreadsheets and then copy the same to the video tag section.
Also read, Best Way to add Instagram hashtags for likes and followers in 2022
Alternatively, you can use VIDIQ’s Keyword selection tool. All you need is to install their chrome or edge extension on your browser, when you upload and edit a youtube video there you will find the icon of “Keyword Inspector”;
Click on it and open the same and search for the keywords of your video and VIDIQ will reveal all the metrics like volume, keyword difficulty and related keywords.
You just need to check all keywords you want to include in your videos and it will automatically apply to your video tag section
Pro Tip 1: Video tags allowed 500 characters, therefore use them wisely, We suggest you input as many tags as possible that are relevant to your niche or video because if you use the single long tail keyword which is 500 characters won’t rank you higher if we compare to multiple short keywords which accumulated to 500 characters.
Pro Tip 2: When you select the keyword in keyword inspector, do note two metrics i.e. Keyword volume and competition. If your channel is new then you should only select keywords with LOW competition and decent keyword volume as it tends to rank higher in search results than the other keywords.
Create timeline chapters
YouTube introduced a new interactive feature in May 2020 called the Video Timeline Chapter. You might have noticed it yourself while watching the videos of other creators that the video is divided into sections which are visible in the timeline of the video along with the title of each chapter on which the content is based.
The significance of the chapter-wise division of the video is it designs the video content in a systematic manner which allows the viewers to have a better understanding of the video content.
It also ensures that the viewers know the title of the content they are watching and jump back to a chapter again with ease, unlike the time before the introduction of timeline chapters, when the audience had to search a particular part of the video dragging the timeline back and forth.
You can easily insert chapters in your YouTube videos by adding the starting time of a specific chapter along with the chapter’s title. For multiple timeline chapter creation just keep adding the beginning time of the chapters and their titles in a vertical manner one below the other and boom! There you have the chapters added to your timeline.
How to create Timeline Chapters on Youtube?
Follow these simple steps:
1. Log in to your Youtube account and go to the video manager.
2. Select the video you want to add chapters to from the list of videos and click on ‘Edit’.
3. You will be redirected to a new page where you can edit your video information, among other things.
4. Now browse around the video and see where the first chapter starts and ends e.g. if it starts from 00:00 and ends at 03:40, then add it in the description because like follows;
Here if you preview the video you can see the timeline chapters in the video.
Categorise your video
YouTube has a wide range of categories. Once you have done your video uploading then you can categorise that in Advanced Setting.
If you choose one category then it will also get shown up with other YouTube videos and gain a lot more exposure to a wider audience with existing viewers.
It might not be as easy as you think.
That’s why Youtube Creator Academy suggests using a comprehensive procedure to determine which category the video belongs in. You can decide this by researching the mentioned category by asking some informative questions like:
- What is my target audience? And their search area to find videos?
- Who are the well-known creators in this category? And what exactly do they do?
- Are the given category currently trending on my platform?
- Do the videos in the same category share qualities like product quality, format and quality?
These are some questions you can check, whether or not you fit into this category.
to categorize your video you have an option to choose from list of categories as follows;
You can choose the same by going into channel dashboard > content, selecting a video to edit and scrolling down to the video category and selecting one of them in the dropdown list.
Create a YouTube playlist
A playlist of your videos makes them look professional and organised which grabs the attention of the subscribers making them admire your well-arranged playlist of different videos covering a variety of topics.
If you create a video on mixed content which is based on various topics playlist is a must for you to make available, the videos your subscribers are looking for on your channel easily without giving them any hard time scrolling up and down to search for a specific
video of their taste and liking. It is a great strategy for the keyword-rich playlist which is remarkable yet simple to make your channel neat and attractive.
How to create Youtube Playlist?
1. Log in to your Youtube account and open the Creator Studio.
2. In the left-hand menu, click on Video Manager and then select Playlists.
3. On the top right of the page, click on New Playlist.
4. Enter a name for your playlist and optional description and tags.
5. Select the privacy setting for your playlist.
6. Click on Create.
Your playlist has now been created and you can start adding videos to it.
To add a video to an existing playlist:
1. Log in to your Youtube account and open the Creator Studio.
2. In the left-hand menu, click on Video Manager and then select Playlists.
3. Click on the playlist you want to add a video to.
4. On the top right of the page, click on Add Video.
5. Enter the URL of the video you want to add or search for it.
6. Click on Add Video.
The video has now been added to your playlist.
Optimize your Playlist
Youtube gives you an option to add descriptions to your playlist, to do the same go to your youtube dashboard and click on “playlist” on the left side;
Now select one of your playlists and click on the edit icon;
A new window will open in the new tab and there you can edit and add a description in the description box as below;
Upload a custom thumbnail image for your video’s
Another way to make your videos build curiosity in the minds of the audience is to have a suitable and simple yet attractive thumbnail to your videos from your content and customising.
This is the first thing viewers will see during search results. Create something unique in your way and make it stand out from the crowd. Make it a clickable thumbnail that will grab anyone’s attention.
Customised thumbnails are used widely by vloggers to give a basic idea about their video content to their audience.
Wonder how I can make one for my videos? Well, you can use different software and applications using your creativity or make it easier for you.
We have mentioned a tool that can help you make your custom video thumbnail in a nick of time and is a specialised tool for creating thumbnails.
Create Thumbnail Using Canva
Canva is one of the simplest and the most user-friendly tools for creating creative designs, custom thumbnails being one of them.
Canva currently has more than 10,000+ Youtube thumbnail templates at your disposal to choose from.
If you have never tried this before then you are in for a treat as this tool is a complete package with all the features and functions to help you create an attractive thumbnail image for your video.
If you’re not familiar with the interface of canva then you can check out their intuitive tutorial for Canva starters here.
Just follow these simple steps:
1. Go to www.canva.com and signup it’s free.
2. Click on create a design and a new window will open up with various options pick YouTube thumbnail;
3. You can either start from scratch or customise from the templates given below;
4. After you have made the changes, simply click on the download button and select JPEG;
5. Save it to your computer and upload it to your video while you are in the process of uploading.
You can also use other tools like PicMonkey, Adobe Photoshop, Fotor, etc to make custom thumbnails for your videos but Canva is one of the simplest and the most user-friendly tools.
Create Thumbnail Using ThumbnailBlaster
If you want to make things even easier for you and don’t want to design your thumbnail then Thumbnail Blaster is the tool for you.
This software will help create custom thumbnails for your videos with just a few clicks. All you need to do is select a video from your computer and click on create thumbnail and the software will do the rest for you.
They have a huge library of Youtube Thumbnails that actually work on Youtube as follows;
They also have a monthly subscription option where they add new Youtube Templates monthly based on what works on the video networking site.
To create one, log in to your account on blaster online.
After successful login, select “thumbnail blaster” on the left menu and click on “Thumbnail Creator” and select “Start with no video”;
Now here you see hundreds of templates to choose from and select any by clicking on “use template”;
Now you can edit the same way you do on other photo editing apps like canvas, and when you’re done click on “save as JPEG”;
It will start downloading your thumbnail and now you can upload it to your video.
You should also keep in mind that thumbnails and titles create a first impression if you describe any such thumbnail or title which is irrelevant to the video content the viewer tends to get agitated and may even dislike the video and the channel which create a negative impact on the viewers.
You have to give the viewer an appropriate first impression of your content.
Use an SRT file to add subtitles & closed captions
Like most other things we discussed here, subtitles and captions also boost search engine optimization by highlighting some primary keywords.
Inserting subtitle files in different languages can also make a huge difference in the video getting recognized by more and more audiences.
Subtitles help people to understand a video which is not in their local language, yet they can watch the content and
read the subtitles in their languages. It is the best tip for YouTube’s success.
Video subtitles are for the audience who can’t understand the language whereas closed captions are for the viewers who can’t hear the audio.
If you are using both subtitles and closed captions then of course you have the text transcript, it’s a form of a transcript.
The file contains codes, for when each text is to be displayed in the video. The best benefit of having a text transcript is that it can be picked by any largest search engine, just as the article would.
Providing subtitles or closed captions in various main languages can help build a bond with your viewer, as communication with people in their languages make them understand things better and build healthy relations with them.
There are types of subtitles each special in its own accord and also adding subtitles can emphasise the chances of increasing the SEO of your video content quite drastically.
A closed caption can make your video content even more attractive and complete. Closed captions give the detailed work from the video like the sound of things, actions, better clarity about the dialogues in the visuals if they are not understood by the viewer and add a professional touch to your video content.
How to create captions using Adobe Premiere Pro?
It’s an easy process if you’re a member of Adobe Creative Cloud as it allows you to generate transcribe and caption your videos easily.
To do it open your Premiere Project and select the options icon on the left side of the share icon;
select the text and caption option;
now, it will open a new interface where you need to transcribe your audio track by clicking on “transcribe sequence”;
A new window will open, you just need to select the available language of your video in the dropdown list;
select the audio track;
Now click on create to start transcribing your audio file track.
After successful transcription, you will get a time-based text on your current window, where you should audit the caption that premiere pro created and edit if there’s an error by clicking on the text;
Now to export SRT File to upload on YouTube you need to select three dot icons on the right top of the caption panel;
select the export caption and now upload the same into your youtube video.
To upload your video, you need to go to the same video on your content dashboard and click on edit and browse down where you see the icon of “subtitle”;
Now select your SRT file and upload and sync with your current video.
And that’s all!
If you don’t have premiere pro and you want captions for your video you can hire someone from freelance services like Fiverr, Upwork etc.
Add cards and end screens to increase your YouTube channel’s viewership
People tend to watch videos from their favourite channels constantly. It manipulates the audience to get curious about the next video as you know thumbnails and titles are the first impressions of the content. Adding cards and an end screen gives
you those manipulation powers where the viewers get peculiar about watching other videos of their favourite YouTube creator or anyone else with interesting content.
The addition of cards to your video content can make the viewers want to (or not depending on certain factors) watch other videos of the same creator that are suggested in your cards after the completion of the current video they are watching.
While end screening can make the viewers peculiar about other videos of the same creator and if your titles and thumbnails or we can say your first impression about the videos is good then viewers get manipulated to watch the other videos too.
How to add End Screen on Youtube?
End screens are the best way to promote your other videos, playlists or channels on YouTube. You can add an end screen by editing the video and adding elements.
There are various elements that you can add while creating an end screen;
Annotations: You can add annotations in your end screen to any element of your choice like a video, playlist, channel or even a call-to-action. Annotations are clickable and you can customise them too.
Links: You can add up to 4 links on your end screen that viewers can choose from. The links you add must be to other videos, playlists or channels on YouTube only.
Teaser: A teaser is an element that shows the thumbnail of another video along with its title. You can add a teaser for any of your upcoming videos.
Channel: You can promote your YouTube channel on your end screen too. For this, you need to add the subscribe button which is available in the elements tab while creating an end screen.
Cards: Cards are like annotations but are not clickable. You can use cards to promote other videos, playlists or channels on your end screen.
How to add Cards on Youtube?
Cards are like annotations but with some additional features. You can use cards to promote other videos, playlists, channels or even websites on YouTube. There are various types of cards that you can choose from while creating one;
video, playlist, channel or website. You can also customise the colour and position of your card.
To create a card, open the YouTube video editor and select the video for which you want to create the card. Now, click on the Annotations tab and select Cards.
You will see various options for the type of card you want to create. Select the one you want and add the required details. You can also customise the colour and position of your card.
After you have added all the required details, click on Save and your card will be created.
This is how you can use cards and end screens to increase your YouTube channel’s viewership.
Schedule
You must know about the curiosity within people to watch a movie before it is released by just watching the teaser of the movie or reading about the plot of the movie.
Well, scheduling your videos can create a similar impact on your content where you just disclose the content’s topic to your subscriber base.
It comes in handy when you are a busy creator and want to create a lot of videos for upcoming dates to keep the audience attached to your channel, scheduling the videos will make it easy for you to mechanise the uploading process of the video in future dates.
Do you often forget about uploading the content in the rush of making other videos? Not anymore, you can just create content and schedule its upload and just take the toll off of your mind of forgetting about uploading that particular content.
How to Schedule Youtube Videos?
Scheduling a YouTube video is a very easy process. You can do it while uploading the video or even after the video has been uploaded.
To schedule a video while uploading, select the video you want to upload and click on the Visibility option and check the schedule button
You will see a calendar where you can select the date and time you want the video to be uploaded. Select the date and time and click on Schedule.
Your video will be scheduled for the selected date and time.
When To Publish or Schedule to Get Maximum Result?
To answer this one need to do extensive research on this particular matter to test various videos on different demographics. Therefore, it requires time and money to get the same.
Thanks to AI we have tools like VIDIQ which shows the Current best times to post or schedule your video.
Just install VIDIQ and when you go to the schedule section before selecting the time you get the alert from VIDIQ that “current best times to post are:”;
Just select any time in between the mentioned times by VIDIQ which recommends and you’re good to go.
Build Engagement From The Start
The first 15 seconds of your video are the most important as it decides whether a viewer is going to watch your video till the end or not. So make sure that you hook them in from the get-go with an engaging opening.
Some ideas for an engaging opening are:
Starting with a bang: You can start your video with an unexpected event or something that will grab the viewer’s attention immediately.
Asking a question: You can also start your video by asking a question that will make the viewer want to know the answer.
Using a statistic: You can also start your video by sharing a shocking statistic that is relevant to your video topic.
Tell a story: You can also start your video by telling a personal story that is relevant to your video topic.
Once you have grabbed the viewer’s attention in the first 15 seconds, it will be easier to keep them engaged till the end of the video.
End With A CTA
After you have provided value to the viewer and kept them engaged till the end, it is important to end your video with a call-to-action (CTA).
A CTA can be anything that you want the viewer to do after watching your video. It can be something like subscribing to your channel, liking and commenting on the video, checking out your website, or anything else that you want the viewer to do.
Make sure that your CTA is clear and concise so that the viewer knows exactly what they need to do.
Here are some ideas for an effective CTA:
Subscribe to my channel: You can ask the viewer to subscribe to your channel if they haven’t already.
Hit the like button: You can ask the viewer to like your video if they enjoyed it.
Leave a comment: You can ask the viewer to leave a comment down below if they have any questions or suggestions.
Check out my website: You can ask the viewer to check out your website for more information on the topic.
These are some of the best tips on how to Optimize your YouTube Videos for SEO. If you follow these tips, you will definitely see an increase in your video views and engagement.
Promote your video
Now we have done the optimization part of the video and it is time to promote the content in order to achieve more viewership. Following are some ways to promote your Youtube Videos;
Share on social media
To promote your YouTube videos and build up more subscriber count, you need to share the content in the form of a teaser and link to the actual video below it or a full video on other social media platforms.
For example, You can promote your videos and viewer by making them available not only on YouTube but also you can make share it on Instagram, Facebook, Twitter etc.
Do this while making your video viewers range wide and people not available on Facebook can watch it on Instagram or Twitter and make your videos exposed to a maximum number of people. You can also make use of a variety of hashtags on different social media platforms.
You can also edit and cut the best part of your videos and create short clips using Mobile video editors like INSHOT;
Here you can create in multiple sizes using the ”canvas” Option;
Cut the best part and upload it on your social media handles and leave the link of your youtube video in the description, caption or stories.
It will drive a lot of traffic to your Youtube Videos.
Many leading artists and digital marketers use the same tactics to generate more engagement on your youtube channel.
Share on Quora
Quora is a great option to share your content and check how reliable and helpful your content is to your viewer.
Quora is a question and answer-based website where you can insert the link of your video and add one or two questions with the view of analysing how appealing your content is and how helpful it is to your viewers.
You can even interact with your audience; you can also make sure to communicate with the people who don’t like your content and conclude with them. Proper communication can lead you to increase the volume of viewers on your channel and make them understand your purpose of making the video content.
How to find relevant questions to your video on quora?
You can find relevant questions to your video content on quora by using these simple steps:
Go to the search bar on the Quora website and type in a few keywords related to your video topic. For example, if your video is about “How to make a perfect scrambled egg?” you can type in “scrambled egg” or “egg recipe.”
Once you hit enter, a list of relevant questions will appear on your screen.
You can then select the question that you think is most relevant to your video and insert the link to your video in the answer section.
Make sure to add value to the answer by writing a few sentences about your video. You can also include a screenshot of your video to make it more appealing.
This is one of the best and most effective ways to promote your YouTube videos and get more views.
Send an email to your list
As per research, we found that prompting videos from emails is also the best idea for more engagement, leads and YouTube video promotion.
Research says that it increases engagement retention rate by up to 19%, boosts engagement metrics up to 65% and reduces unsubscribe rates up to 26%. Optimise your emails with videos for cell phones.
Nowadays people not only use cells for texting and clicking pictures, but also use them to read emails. And this can be a benefit for you as half of the YouTube views get from the cells.
Tap here, for mobile email marketing ideas for maximum audience impact. Insert a youtube icon in your email. This will help them to directly go to your youtube channel.
How to create an eye-catching email using Mailchimp for your Youtube Video?
You can easily create an email campaign on Mailchimp. You just need to sign up for a free account and follow these simple steps:
1) Click on the “Create Campaign” button from the top right corner of your dashboard.
2) A new page will open where you need to select the type of campaign you want to create. For this guide, we will be selecting the “Email” option.
3) On the next page, you need to enter the campaign name and click on the “Design Email” button.
4) Now, you will be redirected to a new page where you need to select a template for your email campaign. Mailchimp provides a wide range of templates that you can use for your campaign.
5) Once you have selected the template, the next step is to add content to your email. You can either enter the content manually or import it from a file.
6) After adding the content, the next step is to add recipients to your email campaign. You can either add them manually or import them from a file.
7) The next step is to schedule your email campaign. You can either send it immediately or schedule it for later.
8) Once you are done with all the steps, the next step is to click on the “Send” button from the top right corner of the page.
This is one of the best ways to promote your YouTube videos and get more views. You can also use other platforms like Facebook, Twitter, and Instagram to promote your videos.
Embed your video in the SEO link-building campaign
One of the easiest ways to immediately improve your website’s SEO footprint on Google is by embedding YouTube videos on your site. If you adequately do this process then the site’s appearance will be 10x.
That means you’ll get more brand exposure here. There are some benefits of embedding YouTube videos in SEO link-building campaigns –
- Double the number of ranking keywords
- Increase in clicks, average position and impression – Increase average watch time
- Higher engagement
Get featured on another channel
Collaboration and paid promotion are another best way to strengthen your channel while also grabbing the attention of a different audience.
Collaboration means getting featured in fellow YouTube creators’ videos to promote each other’s channels and videos.
It also allows you to work with creators who are already successful and get inculcated with their knowledge, work ethics and point of view in the content creating a world.
Paid promotion is more like a professional and business approach to other creators, search engines, websites etc.
Unlike collaboration, which is kind of an informal way to promote your videos whilst building a friendship-like bond with fellow creators, paid promotion is concerned with only advertising or prioritising the display of your videos to grab the attention of viewers.
You can promote your videos on search engines by paying them and they will make your video view on the top of the list every time an internet user surf the search engines.
Youtube SEO tools
VidIQ
VidlQ is a simple tool you can use for keywords exploring on your YouTube videos. You can use it as an extension on windows and in the form of an app on android.
It is based on keeping a check on your channel and is a built-in analytic and SEO tool. It gives a detailed understanding of your videos, video rank, relevant keywords, the volume of the topic of your content, availability on other social media platforms or channels of videos, viewers engagement, engagement reports, popular keywords, video views, session watch time, video ranking, subscriber list etc.
It can be used to analyse any video, the user engagement on the topic of that video and popular videos.
If you are a New YouTube creator, then VidIQ is very helpful to keep track of your overall channel and monthly search volume. It is also used by many professional YouTube creators to make their video content creation easy and innovative. VidIQ will help to see the record and improvement of your YouTube videos to enhance the content. It can be the best tracker and is a fantastic tool for your YouTube channel.
Canva
Canva is a very popular digital tool for internet users. It is based on a content factor of the creator and can be used to design thumbnail images, banners, newspapers and magazines, brochures, images etc.
The tool can be operated with ease and has a fantastic user-friendly design. It has versatile options of templates to design and modify the
Content with no complexity. You can benefit yourself by using Canva for free to create your content. It also has more advanced options and guides to simplify your work even more in the CANVA PRO VERSION.
YouTube creators get the benefit of effortless insertion of transitions, animations, Intro, and outro on their quality videos which spares a lot of time.
Canva allows you to edit the content and add text, stickers, GIFs, sound etc. to make it even more interesting and gives a quality user experience to the audience.
Thumbnail Blaster
Thumbnail is an important feature to make our content attractive. It shows the appropriateness of your YouTube videos to what the Subscribers are looking for and creates a huge impact on them.
Thumbnail blaster is a very handy tool specially established to create eye-catching thumbnails for videos or apply the custom thumbnails with a few simple processes. It gives paid service to its user and is related to the content factor and improving the interaction of the large audience on your Videos.
It includes different unique templates for your content and options for text and image designing.
With only a few seconds you can create the best possible and suitable thumbnail cover for your videos to make the interactors stop on your video and make them curious about the information in your YouTube videos.
SEMrush Keyword
SEMrush is a site health checker and useful for every professional digital marketer to analyse the SEO relevance of their content, competitors, brand popularity and much more.
SEMrush is a keyword and keyword phrases research tool. It is a very professional tool which will help your search ranking in optimum ways and to stay creative about your content which will overall give you the advantage of providing fresh data and presenting your content in the latest updated methods.
SEMrush provides various checking options like an On-PAGE SEO checker, Position tracking metric, Brand monitoring metric, Ideas to improve your YouTube SEO and keywords, suggestions for long-tail and short-tail keywords, and a list of keywords and many built-in features to keep track of your website and increases audience engagement.
YouTubers can use SEMrush to build a professional channel, experience the essential metrics and analyse the weakness of the videos and modify it to make the video highly appropriate and seek viewers’ attention.
Conclusion
So these are some tips you have to follow up and remember that your videos are the main character of your journey so always make them your focusing area. The more quality content you share with your audience, the more search volumes you get!
