Generating leads is critical for increasing sales, but if your landing pages are ineffective, you’ll struggle to convert visitors into buyers.
Custom landing pages are essential for increasing the success of your marketing efforts while also differentiating, refining, and improving the user experience.
In this post, we’ll look at how to find the best landing page builder for your business before spotlighting the top nine landing page builders and what makes them unique.
How To Choose The Right Landing Page Builder For Your Business
Before diving into the top landing page builders, it’s important to understand what factors should be considered when selecting one for your business. Here are some key points to keep in mind:
Ease of Use and User Interface: Look for a user-friendly interface that doesn’t require coding knowledge to create landing pages.
Integration with Other Tools: It’s important to choose a landing page builder that integrates smoothly with your existing marketing tools such as email marketing software, CRM systems, and social media platforms. This will help streamline your lead generation process and make it more efficient.
Customization Options: Your landing pages should be unique and reflect your brand’s identity. Choose a builder that offers a variety of customization options such as templates, color schemes, and font styles. The ability to create custom landing pages is crucial, especially for eCommerce businesses using platforms like Shopify and BigCommerce, to ensure a seamless and personalized marketing campaign.
Pricing Options: Landing page builders can range from free to expensive monthly subscriptions. Consider your budget and choose a builder that offers the features you need at a price point that works for your business.
Top 9 Landing Page Builders for 2024
| Landing Page Builder | Pros | Cons | Pricing | Checkout |
|---|---|---|---|---|
| Carrd | Highly affordable, intuitive and user-friendly interface, responsive design, quick to set up. | Limited to single-page websites, fixed themes and layouts, lacks advanced features and integrations. | Free plan (3 sites with Carrd branding). Paid plans: $9 to $49 annually. | Carrd |
| ConvertKit | Free plan for up to 1,000 subscribers, extensive free image library, strong integration with third-party tools. | Limited template customization, less developed A/B testing and analytics, higher subscription costs. | Free plan (up to 10,000 subscribers). Creator plan: $25/month. | ConvertKit |
| Unbounce | Advanced optimization tools (A/B testing, AI), wide selection of responsive templates, lead generation features. | Higher cost, requires expertise, some customization restrictions. | Base plan: $74/month. Higher tiers up to $649/month. | Unbounce |
| Landingi | Over 300 templates, advanced drag-and-drop editor, Smart Sections, extensive app integrations including Stripe. | Higher learning curve, longer creation process. | Lite plan: $35/month. Professional and Unlimited plans available. | Landingi |
| Leadpages | User-friendly, intuitive drag-and-drop interface, comprehensive A/B testing, live analytics, over 250 templates. | Higher cost, some ecommerce and mobile responsiveness limitations. | Standard plan: $37/month. Higher tiers from $74/month. | Leadpages |
| Instapage | Advanced customization, superior collaborative features, Instablocks for efficient design reuse. | Premium pricing, steep learning curve, basic reporting in entry-level plans. | Build plan: $199/month with a 14-day trial. Convert plan available for advanced tools. | Instapage |
| Wix | Extremely user-friendly, free plan for beginners, ecommerce features with broad payment integration. | Paid plans needed for advanced features and ad-free interface, customization limits for complex sites, potential performance issues. | Free plan with Wix branding. Paid plans start at $17/month. | Wix |
| Elementor | Unmatched customization, real-time editing, seamless WordPress integration. | Limited to WordPress, potential site performance issues with resource-heavy pages. | Free version available. Paid plans start at $59/year. | Elementor |
Now that we have an idea of what to look for in a landing page builder, let’s take a closer look at the top nine options for 2024:
Carrd
If you’re on the hunt for an affordable yet effective landing page builder, Carrd should be at the top of your list. Specializing in simplicity, Carrd excels at crafting single-page websites with speed and ease, perfect for those who need to establish a web presence without the complexities of a full-fledged site.
This makes it exceptionally suited for creating portfolios, personal profiles, project showcases, or small business landing pages. Carrd simplifies the creation of custom landing pages for small businesses, making it easy to design and edit personalized pages for marketing campaigns.
Thanks to its user-friendly approach and a variety of themes, Carrd enables the creation of polished, responsive landing pages in no time at all.
Starting is as straightforward as choosing a theme on their website, with no initial account sign-up required—although registration is necessary for saving or publishing your creation. Carrd stands out by perfectly melding ease-of-use with essential functionality, ensuring your pages are not only visually appealing but also fully responsive on all devices.
This landing page builder is an ideal choice for those exploring to create responsive landing pages on a budget or businesses looking to create impactful, simple landing pages without overspending.
Pros
Highly affordable, featuring a free tier.
Intuitive and user-friendly interface simplifies the creation of custom landing pages.
Ensures responsive design for mobile landing pages.
Quick and efficient, perfect for developing straightforward, solid landing pages.
Cons
Restricted to crafting only single-page websites.
Themes and layout options are relatively fixed, potentially curtailing creative expression.
Lacks the advanced features and broad integration capabilities found in other comprehensive landing page builders.
Pricing
Carrd’s basic plan is free, allowing the launch of up to three sites under Carrd branding with `.carrd.co` domains. For those needing more from their landing page tool, paid subscriptions range from $9 to $49 annually, unlocking features such as the removal of Carrd branding, the use of custom domains, and Google Analytics integration, varying by tier chosen.
This approach ensures that your small business or personal project can benefit from one of the best landing page builders available, even when working within tight financial constraints.
ConvertKit
ConvertKit positions itself as a premier marketing platform for creators, including bloggers, content creators, and digital marketers, focused on enhancing their email subscriber lists.
Tailored for those aiming to craft landing pages specifically for email list building, ConvertKit emerges as a compelling choice. This landing page builder shines with its selection of high-quality, adjustable templates alongside robust integration capabilities, seamlessly connecting with a variety of third-party tools for optimized functionality.
Additionally, ConvertKit enriches landing page design by integrating with Unsplash, providing access to over 100,000 high-resolution images at no extra cost, thereby ensuring your landing pages are not only effective but visually stunning.
Pros
Offers a complimentary start-up plan accommodating up to 1,000 subscribers.
Grants access to an extensive library of free images thanks to its Unsplash integration.
Features strong integration capabilities with third-party tools, enhancing the efficiency and reach of your landing pages.
Cons
Template customization and design flexibility are somewhat limited.
The available A/B testing and analytics tools are not as developed as those found in other landing page builders.
Subscription costs may be higher compared to more basic landing page building options.
Pricing
ConvertKit allows for a free usage tier, supporting up to 10,000 subscribers, making it an appealing free landing page builder for new and growing email lists. For more advanced needs, the Creator plan begins at $25 per month, which includes additional features such as advanced automations and app integrations, with pricing tiers adjusted according to the size of the subscriber list.
ConvertKit’s intuitive interface, coupled with its focused offer on email list building, positions it among the best landing page builders for creators and marketers dedicated to growing their audience through targeted, email-driven campaigns.
Unbounce
Unbounce stands out as a top landing page builder, specifically engineered to maximize conversion rate optimization (CRO). The platform promises effortless creation of high-converting landing pages, positioning itself among the best landing page builders for seasoned marketers and businesses focused on conversion.
It boasts an impressive array of advanced tools including A/B testing for landing page optimization, dynamic text replacement to personalize landing pages, and the innovative Smart Traffic system. This latter feature leverages AI technology to direct visitors to the most converting page variant, enhancing the effectiveness of your landing pages.
Despite its robust platform offering extensive customization options and integration capabilities, Unbounce’s pricing and complexity may pose challenges for beginners or those on tight budgets.
Pros
Advanced optimization tools utilizing A/B testing and AI technology.
A wide selection of responsive landing page templates enhancing mobile landing pages.
Integration of lead generation features to improve sign-up rates.
Cons
Higher investment compared to other landing page tools, potentially challenging for limited budgets.
Requires a level of expertise to fully leverage its complex setup and broad range of features.
Some restrictions in customization despite advanced capabilities.
Pricing
The Base plan for Unbounce starts at $74 per month, ensuring unlimited conversions, support for a single root domain, and serving up to 20,000 monthly unique visitors. Other subscription options extend up to $649 per month, adapting to the needs of businesses requiring more extensive landing page builders functionalities and traffic capability.
Landingi
For those seeking a platform that melds versatility with comprehensive capabilities, Landingi emerges as a formidable contender among the best landing page builders. It distinguishes itself with a wide array of offerings, including an advanced drag-and-drop editor, pop-up forms, A/B testing for optimizing landing pages, and an expansive selection of over 300 landing page templates.
The introduction of Smart Sections is particularly innovative, allowing for the easy replication and updating of sections across numerous landing pages, which streamlines the design process considerably.
Landingi is ideally suited for small to medium-sized businesses, providing a straightforward way to target distinct customer segments by creating responsive landing pages. Its compatibility with a range of applications, notably including Stripe for payment processing, positions it as a versatile choice for creating custom landing pages that not only attract but also convert.
While beginners might find the platform’s rich suite of features daunting at first glance, and the creation process slightly more time-consuming in comparison to simpler tools, the depth of customization and control available makes Landingi standout as one of the best landing page builders in the market.
Pros
Offers access to a vast template gallery, boasting over 300 customizable designs.
Equipped with potent editing tools and Smart Sections for streamlined design efforts.
Supports extensive app integration, including payment systems, enhancing the functionality of landing pages.
Cons
Presents a higher learning curve for novices.
Page creation process may be lengthier than with more basic platforms.
Pricing
The entry-level Lite plan is priced at $35 per month, providing 10 digital assets, unlimited conversions, up to 5,000 monthly visits, and a single custom domain. For those needing more advanced capabilities and resources, Landingi offers Professional and Unlimited packages, tailored to meet a broad range of requirements.
Despite the learning curve and potential time investment, the flexibility and customization potential it offers position it as a top choice among landing page creators looking for a solid landing page builder to create distinctive, effective online landing experiences.
Leadpages
If you’re in the market for a landing page that excels not just in design but also in boosting your sales, then Leadpages might be the ticket.
Its main selling point includes an intuitive drag-and-drop interface simplifying the page creation process alongside an expansive selection of templates, making it easier to build beautiful landing pages. Leadpages claims to outperform the industry standard, boasting a conversion rate fivefold higher.
Additionally, it’s equipped with a variety of widgets that support the inclusion of videos, images, forms, and payment options directly on your landing pages. This adaptability makes Leadpages a formidable tool for entities keen on merging informative content with potent sales mechanisms.
Leadpages enhances its offering with cutting-edge AI features, such as a headline and image generator and an AI-assisted writing tool available at certain subscription levels, designed to elevate your content creation game.
Pros
User-friendly no-code platform with straightforward payment integrations, making it one of the best landing page builders for small businesses and individuals.
Features comprehensive A/B testing and live analytics for optimal landing page design and performance.
Houses an extensive library of over 250 landing page templates, facilitating the creation of responsive and attractive pages.
Cons
The platform’s pricing may be on the higher end relative to some best free landing page builders.
Some limitations in ecommerce functionalities and potential challenges with mobile page responsiveness have been noted.
Instances of mobile responsiveness issues have been reported by users, suggesting a need for more robust support in this area.
Pricing
The Standard plan begins at a monthly rate of $37, covering one custom domain alongside unlimited traffic and lead capture, plus 10,000 monthly credits for the AI Engine. Those requiring more extensive features can opt for higher-tier packages starting from $74/month, offering advanced capabilities for comprehensive landing page creation and optimization.
By incorporating Leadpages into your digital marketing toolkit, you’re not just opting for another landing page tool but choosing a comprehensive platform that aims to convert visitors into leads or sales efficiently.
Its suite of features positions Leadpages among the top landing page creators, particularly for those looking to create custom landing pages that are not only aesthetically pleasing but are primed to convert.
Instapage
For those in pursuit of a premium landing page solution, Instapage stands out as a sophisticated option designed expressly for professional marketing teams and agencies focused on generating high-converting landing pages at a grand scale.
Instapage furnishes users with an intuitive drag-and-drop editor and an array of superior templates, along with a comprehensive suite of features such as state-of-the-art team collaboration tools hosted in the cloud, engagement tracking through heatmaps, extensive A/B testing functionalities, AI-driven content generation features, and much more.
Among its unique offerings, Instablocks facilitates the creation of custom page elements for swift application in diverse projects, enhancing the process to build beautiful landing pages.
Instapage enhances advertising strategies with tools like AdMap, ensuring ad content coherence with landing pages, while its mobile-optimized design promises an immaculate user experience on any device.
Although Instapage delivers a high-end experience with its rich feature set and capabilities, its premium cost and the intricacy of its functionalities present considerable considerations for smaller entities or those new to optimizing landing pages.
Pros
Advanced customization through a library of premium templates and the innovative Instablocks feature, enabling efficient design reuse across multiple projects.
Superior collaborative features streamline project workflows for teams.
Cons
Premium pricing positions Instapage as a challenging investment for several businesses.
A steeper learning curve is associated with its more sophisticated functionalities.
The entry-level plans lack comprehensive reporting and tracking options.
Pricing
Starting at $199 per month, the Build plan is accessible with a 14-day trial period for new users. For access to more complex tools like AdMap and heatmaps, upgrading to the tailored Convert plan is required.
Instapage reaffirms its status as one of the best landing page builders available, catering to professional marketers and agencies aiming to create custom landing pages that not only capture attention but effectively convert visitors into leads.
Its advanced features are designed to fulfill sophisticated marketing objectives, making it a compelling choice amongst the variety of landing page builders on the market.
Wix
Transitioning to a platform that’s well-suited for those taking their first steps into the world of online page creation, Wix emerges as a leader with its exceptionally user-friendly approach to building beautiful landing pages.
Renowned for its simplicity and ease of use, Wix ensures that even those with no prior experience can create stunning, functional landing pages. Its drag-and-drop editor simplifies the design process, allowing users to choose from a multitude of pre-made templates that guarantee visually appealing websites.
Recognized for its beginner-friendly environment, Wix offers a shallow learning curve and a free plan, making it an attractive starting point without any financial commitment. For ecommerce enthusiasts,
Wix doesn’t disappoint, providing tailored features that enhance product and promotion showcases on landing pages, coupled with over 50 payment options and advanced tools like heatmaps to track user engagement and improve conversion rates.
Despite its free starter plan, those seeking deeper customization and an ad-free interface must consider transitioning to a premium subscription. The equilibrium between ease of use, ecommerce support, and affordability positions Wix as a commendable choice for novices in web design or businesses in need of uncomplicated yet attractive landing pages.
Pros
Extremely user-friendly with an intuitive drag-and-drop interface.
Offers a free plan, ideal for beginners.
Equipped with ecommerce features and broad payment integration.
Cons
Paid plans required for advanced features and removing Wix branding.
Customization may be restricted for more complex site requirements.
Site performance could diminish with intricate design elements.
Pricing
While a free plan is on offer, it displays Wix branding and lacks advanced features such as payment options. Subscription plans commence at $17/month, providing a wider array of functionalities.
Elementor
Elementor emerges as a standout choice for WordPress enthusiasts seeking to enhance their sites with high-quality landing pages. Known for its drag-and-drop builder, Elementor transcends basic page design, enabling users to build landing pages that are both dynamic and intricately detailed.
This aligns perfectly with WordPress users aiming to amplify their web presence through custom landing pages that seamlessly blend with existing site aesthetics.
With Elementor, the leap from conception to execution is virtually instantaneous, thanks to real-time editing capabilities that require zero coding expertise. Users are spoilt for choice with an array of designer-crafted templates, further enriching the page creation experience.
Beyond aesthetics, Elementor’s robust toolset includes functionalities for adding personalized popups and forms, alongside options for saving and reusing page elements, ensuring a cohesive look across multiple pages.
Integration with CRM systems is straightforward, bolstering customer engagement and streamlining the user experience.
While Elementor’s versatility and comprehensive customization options set it apart as one of the best landing page builders for WordPress, it’s worth noting its exclusivity to this platform and potential resource demands, which may affect site performance on complex projects.
Pros
Unmatched customization and design flexibility, positioning it among the best landing page builders for WordPress.
Instantaneous design updates with real-time editing.
Flawless integration with WordPress, enhancing the utility of landing pages within this ecosystem.
Cons
Restricted to WordPress users, limiting its applicability.
Possible site performance degradation for extensive, resource-heavy landing pages.
Pricing
Offers a complimentary version with basic features. Paid tiers start at $59/year, unlocking a suite of advanced functionalities and prioritized support.
Frequently Asked Questions (FAQs)
What is the best platform to create a landing page?
The best platform for creating a landing page is ConvertKit, offering easy-to-use tools and templates for quick setup and design.
Who makes the best landing pages?
The best landing pages are often made by experienced web designers and marketers who specialize in conversion optimization.
How much does it cost for someone to build a landing page?
The cost of building a landing page can vary widely, depending on complexity, design requirements, and whether you do it yourself or hire a professional. Prices can range from free (using DIY website builders) to several thousand dollars for custom designs by professional agencies.
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Conclusion
Choosing the ideal landing page builder significantly impacts online presence and marketing success. Options like Wix suit beginners and small businesses with easy-to-use drag-and-drop features. Advanced platforms like Instapage and Elementor offer intricate designs for high conversion rates.
For novices, simple tools with templates are cost-effective. Professionals benefit from premium builders with lead generation and A/B testing capabilities. The choice hinges on marketing goals, technical skills, and budget.
Landing page builders cater to diverse needs, from basic to feature-rich, enabling businesses of all sizes to showcase their value proposition effectively. Selecting the right tool not only boosts conversions but also reflects a brand’s commitment to excellence.
