Some people have this false assumption that once they start a channel on YouTube, all they need to do is upload videos and wait for views. However, that’s not really the case. If you are serious about making a successful YouTube channel, there are many factors that you need to consider. In this article, we will learn how to use Facebook to promote Youtube Channel.
According to recent studies, there are over 1.5 billion active users on YouTube. Out of that number, 500 million users visit the site every day. In terms of content, people watch over a billion hours of videos on YouTube every day. That’s a lot of videos!
There are over 2 billion active users on Facebook. Out of that number, 1.5 billion users access the site every day. In terms of content, people share billions of pieces of content on the site every day. That’s a lot of content!
First of all, you need to have a solid concept of your type of content or brand. Second, you need to upload quality content with a specific audience in mind. Not only that, but you also need to make sure that your videos have the proper titles, catchy thumbnails, proper music credits and a whole lot more.
If you aren’t doing any of these, chances are your channel will not succeed just like the way you expect it would.
A channel’s slow growth is something that many small YouTube creators can definitely relate to. It’s such a frustrating thing to witness and yet, you are still hoping things would change for the better.
The good news is, there’s still hope! Sometimes, all it takes is a good and proven strategy!
So how do you exactly grow a channel that’s barely getting any views and exposure? While proper tags and keywords help, you can’t fully rely on it.
Furthermore, you just can’t sit back and wait until your videos get discovered. Instead of waiting, you can take full advantage of Facebook to promote your videos and gain more views.
3 Proven Methods to How to use Facebook to promote Youtube channel
Facebook is a social network giant. That’s already a given. With billions of active users, it is definitely like a melting pot for marketers and creators alike.
Aside from that, it also offers a variety of features and services (both free and paid) that you can utilize to your advantage. Here are some of them:
Create a Facebook Page
As you may have noticed already, a lot of established YouTube channels have their own official Facebook page. By doing so, you are giving your audience a way to connect with you outside of YouTube.
Post Snippet of Youtube Video
If you have a page, you can post news and updates regarding your channel. You can also use your page to share snippets and teasers of your upcoming videos like below;
Direct Youtube Link on Your facebook Page
Not only that, you can also utilize your page to post a direct link to your video. This is a great way to notify users every time you upload a new video.
Once someone clicks on that link, Facebook will automatically play the video on YouTube via its native browser.
Use Facebook Page to Promote Poorly Performing videos
You can also use your page to promote poorly performing videos. One good way to do that is to repurpose the video content. For example, you can take some snippets of that video and share it on your page.
Videos that are directly uploaded on Facebook perform better in terms of reach, so you take advantage of that to drive more traffic to your YouTube channel.
Communities/Facebook Groups
Aside from having a Facebook page, you can also share your videos to various communities on Facebook (also known as groups). The key here is you must know exactly which group your video would best fit in.
As You can see above there’s a dedicated Facebook group on Youtube Subscribers where people share their channel to get subscribers.
In other words, you need to join groups that have a similar niche to your video content.
For example, if you make cooking videos on YouTube, you can share those videos with various cooking and recipe groups.
Just remember to follow each group’s set of rules. Do what a proper group member should do, and don’t make it appear as if you’ve just joined for clicks and views.
You need to post in such a way that it would be useful and informative to your fellow group members. Add a meaningful but concise description if needed. Make it personal. Respond to the post of others.
Engage with other members. If you do this properly, you will realize how much of a good strategy this would be when it comes to gaining more views and subscriptions for your YouTube channel.
Run Facebook Ads
If you are able to set a marketing budget to promote your channel, you can never go wrong with Facebook ads. If you already have set up a page for your YouTube channel, then you can start by boosting the post with the highest user engagement. See to it that the post includes a direct link to your YouTube video.
Another useful strategy is to run an ad that includes an auto-subscription link. The auto-subscription link works wonders because whenever a user clicks on that link, it prompts the user to subscribe to your channel first.
To make an auto-subscription link, you simply need to include “?sub_confirmation=1” at the end of your YouTube channel’s URL. So every time a user clicks on your channel’s URL, a subscribe button will appear.
Read the article to know more about the auto-subscription link: How to embed youtube subscribe button on website (2 Awesome Methods)
This method is quite effective at converting users who are already watching your videos but have still not subscribed to your channel.
First, You need to login to your Facebook account click on “ads” on left sidebar and click on “Create a new Ad”;
Then a new dashboard will open with a set of settings you need to fill and in the topmost setting there is “Goal”, Set it to “Get More Website Visitors”;
Next under “Ad Creative” section you will be needing to enter few details below;
- Ads Description
- Media
- Call to Action button (Enter your Auto-subscribe link into it)
After you optimize your ad creatives then there’s a section of the audience where you need to enter a set of audiences you want to target, for example, if you have an account of Cooking Videos, then you should target an audience related to the cooking niche.
When you click on edit audience, above popup will open and it asks you to define your audience on the basis of Gender, Age and Location and you can see the audience meter below it, Whether your selection of Audience is specific or broad.
I prefer it specific because it only target the perfectly defined audience and costs much less than broad audience and it tends to convert more.
In the next section, You need to define your budget and duration of your ad creative as follows;
Next you have an option to place your ad to either Instagram, Messenger, Facebook or All of them using the checkbox as below;
After you select your favourite placement, click on “Promote Now” to send your ad creative to review and you will get the notification when it goes live.
There you have it! With the help of Facebook and by applying the right promotional strategies, you are already on your way to making your YouTube channel a success!
Just don’t forget that the quality of channel content should be your top priority. If you keep on making great videos, chances are it won’t be impossible for you to succeed on YouTube, especially when given the right push.
Some Tips to use Facebook to promote Youtube channel:
There are many factors to consider when it comes to making a successful YouTube channel. Aside from creating great content, you also need to promote your channel using various strategies. One of the most effective methods is by using Facebook.
Facebook can be used in many ways to help promote your YouTube channel. In this section, we will discuss some of the most effective tips on how you can use Facebook to give your channel the boost it needs.
Place a link to your channel on your about section.
The first thing you need to do is to add a link to your YouTube channel on your Facebook About section. Make sure that the link is visible and easy to find. You can also add a brief description of your channel on this section.
You can edit your About section by going to your profile, clicking on the “About” tab, and then selecting the “Edit” button.
You may also share videos on your timeline.
Whenever you upload a new video on your YouTube channel, make sure to share it on your Facebook Timeline as well. You can do this by simply copying the link of your video and pasting it on your Timeline.
You can also add a brief description or caption to give your friends an idea of what the video is all about. Use catchy and attention-grabbing words to entice them to watch your video.
Post On Your Niche Related Groups
One of the most effective ways to promote your YouTube channel using Facebook is by joining groups that are relevant to your niche. This is a great way to reach out to people who might be interested in your videos.
When joining groups, make sure that you are active and engage with other members. Post interesting and relevant comments on other people’s posts. You can also start your own discussion thread and include a link to your YouTube channel. Just make sure that you are not spamming the group with your links.
You can also create a Facebook Page for your YouTube channel. This is a great way to promote your videos and interact with your fans. Use this platform to post updates, behind-the-scenes photos, and sneak peeks of your upcoming videos.
Use of Facebook Story
Another great way to promote your YouTube channel using Facebook is by sharing channel announcements on your Facebook Story. This is a great way to let your friends know about any new developments in your channel.
To do this, simply go to your profile and click on the “Your Story” icon. From there, you can add photos or videos and include a link to your YouTube channel. You can also add text to your Story to give more information about your announcement.
Use these tips to effectively promote your YouTube channel using Facebook. Just remember that consistency is key. Don’t give up even if you don’t see results immediately. Keep on promoting your channel and eventually, you will reach your target audience.
Discuss on Facebook Live
Facebook Live is a great platform to interact with your fans and followers. You can use this to announce new videos, share behind-the-scenes footage, or simply talk about your channel.
Read: 9 PROVEN Tips to Leverage Facebook Live as a Marketing Tool
You can also use Facebook Live to crowdsource ideas for your next video. This is a great way to get input from your fans and followers. Use this opportunity to get to know them better and understand what they want to see from your channel.
To do a Facebook Live, simply go to your profile and click on the “Live” icon. From there, you can start your broadcast. Remember to interact with your viewers and answer their questions.
Promo/Trailer Videos
One of the best ways to promote your YouTube channel is by making promotional videos. These videos should be short and highlight the best parts of your channel. Use attractive visuals and catchy music to hold your viewers’ attention.
You can also use these promo videos to run ads on Facebook. This is a great way to reach out to potential viewers who might be interested in your channel. Use these tips to effectively promote your YouTube channel using Facebook.
Just remember that consistency is key. Don’t give up even if you don’t see results immediately. Keep on promoting your channel and eventually, you will reach your target audience.
Run a Giveaway Campaign
One of the most effective ways to promote your YouTube channel is by running a Facebook Offer. This is a great way to get people interested in your channel. Use attractive prizes to entice people to participate in your giveaway.
To run a Facebook giveaway, simply go to your profile and click on the “Offer” tab. From there, you can create your giveaway and include all the necessary details. Make sure to promote your giveaway on your other social media platforms to reach a wider audience.
Create Call-to-action Button For Youtube Channel
Make it easy for people to subscribe to your YouTube channel by adding a call-to-action button on your Facebook Page. This button will redirect people to your channel, making it easier for them to subscribe.
To add a call-to-action button, simply go to your Page and click on the “Add a Button” option. From there, you can choose the “Subscribe” button and link it to your YouTube channel.
Also read, vidIQ Review 2023: How I Got 100k+ Views Using it?
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Conclusion
So there you have it, a few tips on how to use Facebook to promote your YouTube channel. By following these tips, you can reach a larger audience and grow your channel more quickly. Do you have any other tips to share? Let us know in the comments below!
