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Why are rental houses so cheap on the Facebook marketplace (The Scams and Solution)

BY Raman Singh Published: November 27, 2024 7 MINUTES READ

Why are rental houses so cheap on the Facebook marketplace (The Scams and Solution)

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Looking for affordable rental options can be a challenging task, but the Facebook Marketplace has emerged as a solution for many.

This platform provides easy access to a wide range of rental properties at competitive prices, but what makes these listings so attractively priced?

To better understand the affordability of these rental homes, it’s crucial to learn the underlying issues and potential scams associated with the low prices.

Why are rental houses so cheap: The Problem and Scams

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One reason rental houses appear so cheap on Facebook Marketplace is the lack of middlemen, which allows landlords to list properties directly without incurring agency fees. However, this also creates a breeding ground for potential scams. Scammers may post fraudulent listings with prices too good to be true to entice unsuspecting renters. It’s essential for renters to conduct thorough research, ask for verifiable documentation, and avoid sharing personal information to protect themselves from such scams.

Here are common scam tactics:

  • Copying and reposting legitimate rental listings at reduced prices: Scammers take genuine listings and alter the price to appear more attractive, hoping potential renters won’t notice the details.
  • Creating fake accounts, often newly made in the current year: These accounts are often easy to spot due to their recent creation date and lack of legitimate transaction history or personal information.
  • Using stolen photos from real estate websites: By using images of actual properties, scammers aim to convince potential renters of the listing’s credibility and lure them in.
  • Posing as property owners or landlords when they have no connection to the property: Scammers pretend to be the rightful owners, misleading renters by mimicking professional communication and offering convincing stories about why the price is low.

Here is a list of scams that have recently made the news:

Property Owner Impersonation Case

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In a concerning instance of property owner impersonation, a genuine homeowner was disturbed when unfamiliar individuals began arriving at their house, inquiring about a rental listing they had allegedly seen on Facebook. The scammer involved had appropriated old Zillow photos to advertise the northeast coast property, currently occupied, as vacant and available for rent. Operating covertly from Fort Worth, TX, the fraudsters orchestrated fake “open houses” to further deceive potential renters. (Source)

Multiple Families Scammed Simultaneously

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In an unfortunate twist, half a dozen families descended upon the same rental property, each believing they had secured it legitimately. The families, having moved their belongings and paid deposits and rent online without an in-person viewing, found themselves victims of a well-orchestrated scam. This incident highlights the critical importance of verifying property ownership before making online payment transactions. (Source)

The Nottingham Fraud Case

Gullriaz Tajpuri, aged 49, was convicted in 2024 for a rental scam in Nottingham involving two properties not in his possession. He deceived five families, collecting a total of £3,130 through fictitious deposits. To substantiate his credibility, Tajpuri provided virtual property tours. His victims each lost varying amounts, with four individuals parting with £695, and another losing £350. (Source)

The European Vacation Scam

In a classic example of a long-distance con, “John” was ensnared by a scammer claiming to be a landlord on vacation in Europe. Mocking a legitimate process, the fraudster secured John’s personal details via a fake rental application and demanded an $800 security deposit. Feigning urgency due to other interested renters, the scammer leveraged falsehoods to pressure John, risking his financial security and identity safety.(Source)

The Wire Transfer Scheme

Sue and her family of five fell prey to a devious scam when a counterfeit landlord persuaded her to wire $2,000 in exchange for keys to a property. The scammer further sent a counterfeit $5,000 cashier’s check and instructed Sue to deposit it and wire money to a fictitious “mover”. Once the initial payment was made, the scammer vanished, underscoring the dangers of wire transfers in rental transactions. (Source)

To protect yourself from these deceptive practices, it’s essential to recognize the warning signs of rental scams. Let’s explore some key indicators to watch for when navigating the Facebook Marketplace for rental properties.

Warning Signs to Look for?

Staying vigilant is essential when using Facebook Marketplace to avoid scams. Recognizing certain warning signs can help ensure a safe rental search. Here are critical warning signs:

Suspicious Communication Patterns:

  • Requests to communicate only via email instead of phone or in-person discussions might indicate a scammer trying to avoid detection.
  • Be wary of messages written entirely in capital letters, which can signify unprofessionalism or a lack of credibility.
  • The use of uncommon regional terms, such as referencing a “condo” in areas where this term isn’t typically used, may signal a fraudulent listing.

Listing Red Flags:

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  • Prices that are significantly below the market rate can seem attractive but often indicate a scam designed to lure in unsuspecting renters.
  • If a listing quickly disappears after initial contact, it may suggest that the scammer is attempting to evade detection.
  • Watch out for multiple identical listings popping up from different accounts, as this pattern often reveals a scam operation.

Transitioning from recognizing scams to understanding the true cost of rentals is crucial. Let’s explore how you can accurately determine the actual cost of property rentals and ensure a fair deal.

How to Know actual Cost of the Property Rentals?

Determining the true cost of property rentals involves a multi-faceted approach that balances advertised rates with individual budget constraints. To navigate this effectively, here are various strategies and key considerations for calculating rental expenses accurately.

Core Calculation Methods

Basic Rental Rate Formula:

  • Monthly rent: Typically should range between 0.8% to 1.1% of the property’s total value.
  • For instance, a property valued at £100,000 should command a monthly rent in the bracket of £800 to £1,100.

The 30% Rule:

  • Ensure your rent does not surpass 30% of your monthly income.
  • Adhering to this guideline helps maintain affordability and supports sound financial planning.

Key Cost Factors

Primary Expenses:

  • Monthly rent forms the basis of your ongoing costs.
  • Security deposit secures your commitment and offsets potential damages.
  • Utility costs (water, electricity, gas) are essential overheads.
  • Application and processing fees may apply upon initial agreement.

Hidden Costs:

  • Maintenance fees may emerge for property upkeep.
  • Parking charges if applicable.
  • Pet deposits or fees for pet-friendly accommodations.
  • Renter’s insurance to protect your belongings.
  • Move-in and move-out expenses for transitioning into or out of a property.

Value Determinants

Location Impact:

  • Proximity to city centers and business districts often determines prime rental values.
  • Access to public transport is crucial for connectivity.
  • Quality of local schools can influence family decisions.
  • Neighborhood safety is pivotal for peace of mind.

Property Characteristics:

  • Size and number of bedrooms directly impact pricing.
  • Age and condition of the property may indicate potential maintenance issues or benefits.
  • Modern amenities and updates enhance desirability and cost.
  • Parking availability can be a significant factor for renters with vehicles.

Market Influences

Economic Factors:

  • The local job market conditions can affect rental demand.
  • Current supply and demand dynamics are vital for cost implications.
  • Economic growth in the area might drive up living costs.
  • Seasonal variations can cause rental price fluctuations.

Remember that the actual rental cost often extends beyond the advertised price, so it’s crucial to account for all these factors when budgeting for a rental property. This comprehensive approach helps ensure that both visible and hidden expenses are considered, leading to a more informed and financially secure rental decision.

Final Thought!

In conclusion, navigating the landscape of rental transactions on platforms like Facebook Marketplace requires vigilance and informed decision-making. By recognizing potential scams through suspicious communication patterns and listing red flags, renters can safeguard themselves from falling victim to deception. Simultaneously, understanding the full scope of rental costs, including primary, hidden expenses, and market influences, is essential in securing a fair and viable rental agreement. Employing these strategies ensures both financial protection and peace of mind, ultimately leading to a successful and worry-free rental experience.

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Raman Singh

Raman is a digital marketing expert with over 8 years of experience. He has a deep understanding of various digital marketing strategies, including affiliate marketing. His expertise lies in technical SEO, where he leverages his skills to optimize websites for search engines and drive organic traffic. Raman is passionate about staying up-to-date with the latest industry trends and sharing his knowledge to help businesses succeed in the online world.

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