11 Semrush Alternatives to Try in 2024 (Free & Paid)

SEMrush is undoubtedly one of the most popular SEO tools used by digital marketers and businesses worldwide. It offers a wide range of features like keyword research, backlink analysis, site audit, and more to help users improve their website’s performance and rank higher in search engine results.

However, with its popularity comes a hefty price tag, making it unaffordable for many small businesses and startups. This is where SEMrush alternatives come into the picture.

In this section, we will discuss some of the best SEMrush alternatives that offer similar features at a more affordable price.

Also Read, Semrush Review – Only SEO Tool You Need!

Why Semrush is the Best SEO Tool

Best Semrush Alternatives

Now that we’ve discussed why people might seek alternatives to Semrush and what factors to consider when evaluating them, let’s take a look at some of the best alternatives:

Ahrefs

Ahrefs is a comprehensive SEO toolset that is widely recognized as a strong competitor to Semrush. Known for its extensive backlink database and user-friendly interface, Ahrefs is a viable Semrush alternative that provides in-depth SEO insights to boost your digital marketing efforts. Whether you’re a small business, a startup, or a digital marketing professional, Ahrefs could be a great fit for your SEO needs.

Functionality

Ahrefs shines in the area of backlink analysis, boasting a massive database of backlinks that is updated every 15 minutes, providing the most accurate data.

Apart from backlink analysis, Ahrefs offers a comprehensive SEO tool suite including keyword research tools, rank tracking, site explorer, and a website audit tool.

Ahrefs also offers competitor analysis, allowing users to research keywords used by their competitors, and understand their linking strategies.

User Interface

Ahrefs has a clean and user-friendly interface, with all tools and features easily accessible.

It provides in-depth data in a simple, straightforward manner, making it easier for users to understand and interpret the data.

Ahrefs’ interface has been complimented on its intuitive design and simplicity, making it easy for both beginners and experienced users to navigate and understand the provided data.

Pricing

Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Agency.

The Lite plan is priced at $99 per month and includes access to all essential features. It’s perfect for freelancers and small business owners with one website.

The Standard plan, at $179 per month, provides full access to all Ahrefs features and more allowances than the Lite plan, making it suitable for SEO professionals.

The Advanced plan costs $399 per month and offers higher data allowances and additional user accounts. This option is ideal for larger businesses and agencies.

The Agency plan, priced at $999 per month, is designed for large agencies and businesses with extensive SEO needs.

Ahrefs also offers a 7-day trial for both the Lite and Standard plans for $7.

Discounts are available for users who opt for annual billing, with savings of up to 20%.

User Reviews

Ahrefs enjoys high ratings from its users, with an average score of 4.6 out of 5 on review platforms like Trustpilot and Capterra, indicating overall satisfaction with the tool’s performance.

Users often appreciate the robustness and accuracy of the backlink data offered by Ahrefs, making it a favorite among SEO professionals and digital marketers.

Customer support is another area where Ahrefs shines, with users appreciating the promptness and efficiency of the support team in resolving issues and answering queries.

SpyFu

SpyFu is another highly regarded Semrush alternative in the SEO tools market. It’s an excellent resource for businesses seeking to gain an edge over their competitors by providing deep insights into their online marketing strategies.

Functionality

Spyfu provides an extensive keyword research tool, allowing users to research competitor keyword strategies, and view backlinks and paid search campaigns.

Spyfu has a PPC research feature that shows the keywords used by competitors in their paid advertising campaigns. This information can help in refining your own PPC strategy.

The SEO overview tool in Spyfu offers a snapshot of a domain’s organic search performance, displaying both strong and weak points.

Spyfu also offers backlink analysis, enabling users to analyze and monitor the quality of their backlinks.

User Interface

Spyfu boasts a clean and intuitive user interface that makes it easy to navigate and use, even for beginners.

The dashboard is organized logically, enabling users to access features and tools without any hassle.

Data visualization in Spyfu is excellent, making it easy to understand and interpret the data.

Pricing

Spyfu offers three pricing tiers: Basic, Professional, and Team.

The Basic plan is priced at $39 per month (or $33 if billed annually), making it accessible for small businesses or individual users.

The Professional plan costs $79 per month (or $58 if billed annually), adding more features and allowing for more projects and keywords tracked.

Spyfu also offers a risk-free 30-day money-back guarantee for all plans.

User Reviews

Spyfu has an average rating of 4.5 out of 5 on review platforms such as Trustpilot and Capterra.

Users appreciate Spyfu’s in-depth competitor analysis and comprehensive keyword research tools.

Some users have mentioned that the customer service is responsive and helpful in resolving issues.

Moz Pro

This comprehensive suite of SEO tools is another popular alternative to Semrush. Moz Pro aims to simplify SEO, making it more accessible and user-friendly. Spend less time navigating complex spreadsheets and more time leveraging data to make informed decisions.

Functionality

Moz Pro provides a complete set of SEO tools, such as keyword research, link building, rank tracking, and site audits.

It has a unique feature called ‘Link Explorer’ which allows users to compare their backlinks with those of competitors, identifying potential linking opportunities.

Moz Pro also offers a keyword difficulty tool that helps in identifying the best keywords to target based on competition and search volume.

User Interface

Moz Pro has a user-friendly interface that is easy to navigate, even for beginners.

The dashboard provides an overview of site performance, including keyword rankings and backlink data.

Users can also access detailed reports and analyses for their websites or competitors’ sites.

Pricing

Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium.

The Standard plan is priced at $99 per month and offers essential features for small businesses or individual users.

The Medium plan costs $179 per month and adds more allowances and tools suitable for marketing agencies.

The Large plan, priced at $299 per month, is designed for medium to large businesses with more extensive SEO needs.

The Premium plan offers advanced features and personalized support at $599, making it ideal for enterprises and agencies with significant SEO strategies.

User Reviews

Moz Pro has an average rating of 4.4 out of 5 on review platforms such as Trustpilot and Capterra.

Users appreciate the comprehensive features and tools offered by Moz Pro, including its link-building and keyword research capabilities.

Customer service is another area where Moz Pro receives high praise, with efficient and helpful support.

SEO PowerSuite

SEO PowerSuite is a well-known name in the world of SEO analytics, trusted by marketers and analysts worldwide. This powerful tool offers unique insights and can significantly boost sales when combined with the right SEO strategy.

Functionality

SEO PowerSuite is a comprehensive SEO tool, making it a great Semrush alternative.

SEO PowerSuite offers robust backlink analysis, helping users understand and improve their link-building strategy.

The tool also includes functionalities for competitor analysis, letting you compare your SEO performance with others.

SEO PowerSuite even includes technical SEO features, helping you optimize your web pages for better visibility in search engines.

User Interface

SEO PowerSuite has a user-friendly interface, but there might be a steep learning curve for beginners.

The dashboard displays detailed data in a clear and intuitive layout, making it easier for users to understand and interpret the information.

It features excellent data visualization, which aids in understanding complex SEO metrics.

Pricing

SEO PowerSuite offers both free and paid versions.

The Free version provides access to basic features, making it a good choice for beginners or small businesses.

The Professional plan is priced at $299 per year, offering detailed analytics and reports, making it suitable for SEO professionals and small to medium businesses.

The Enterprise plan costs $499 per year and includes comprehensive features and tools, making it ideal for larger businesses and SEO agencies.

Unlike many other SEO tools, SEO PowerSuite does not charge monthly, which can make it a more affordable Semrush alternative in the long run.

User Reviews

SEO PowerSuite maintains a high user satisfaction rating, with an average of 4.6 out of 5 on review platforms such as Trustpilot and Capterra.

Users appreciate the comprehensive features and value for money offered by SEO PowerSuite.

SE Ranking

SE Ranking is a provider that offers an all-in-one solution to make SEO easier for you. It’s a cost-effective SEO tool, serving as an accurate alternative to SEMrush with its extensive worldwide keyword database and numerous features.

Functionality

SE Ranking can be considered as one of the best Semrush alternatives due to its comprehensive suite of SEO tools.

It offers extensive keyword research capabilities, allowing users to discover the most effective keywords for their campaigns.

It provides robust backlink analysis, making it a perfect tool for understanding and improving your link-building strategy.

SE Ranking conducts in-depth competitor analysis, letting you compare your SEO performance with others in the industry.

This tool even includes on-page SEO features, helping you optimize your web pages for better visibility in search engines like Google.

User Interface

SE Ranking boasts a user-friendly interface, though beginners may experience a slight learning curve.

It provides a dashboard that displays data in a clear and intuitive layout. This helps users understand and interpret complex SEO metrics easily.

Pricing

SE Ranking offers three main pricing plans: Essential, Pro, and Business.

The Essential plan is priced at $44 per month and offers all the basic features for a small project or for a business just getting started with SEO.

The Pro plan costs $87.20 per month and includes more comprehensive tools and allowances, making it ideal for growing businesses with larger websites or for small to medium digital marketing agencies.

The Business plan, priced at $191.20 per month, offers all the advanced features and tools needed for larger organizations or agencies managing multiple complex SEO campaigns.

All plans come with a 14-day free trial period, allowing users to test the product before committing. With its flexible pricing, SE Ranking presents itself as a cost-effective Semrush alternative.

User Reviews

SE Ranking enjoys a positive reception from users, maintaining a strong average rating of 4.6 out of 5 on review platforms like Trustpilot and Capterra.

Users often laud the tool’s value for money, comprehensive features, and depth of insight provided by SE Ranking, making it a popular choice among Semrush alternatives.

Serpstat

Serpstat is an all-in-one SEO platform that offers a wide range of tools.

Functionality

Serpstat is a comprehensive SEO tool and a great Semrush alternative.

It provides a robust keyword research functionality, helping users find the most effective keywords with data from Google Keyword Planner and Google Ads.

Serpstat offers notable backlink analysis and link-building tools, aiding users to bolster their link strategy.

It also includes competitor analysis and on-page SEO features, which are valuable for understanding and improving your SEO performance.

Additionally, Serpstat supports integration with Google Search Console and other SEO tools, making it a versatile choice in the realm of SEO software.

User Interface

Serpstat touts a user-friendly interface, yet beginners may encounter a steep learning curve.

The data is displayed in an intuitive layout, facilitating a better understanding of complex SEO metrics.

Pricing

Serpstat offers both free and paid versions, making it an affordable SEO tool option.

The free version provides access to basic features, such as keyword research and backlink analysis.

The Individual plan costs $59 per month and includes comprehensive SEO tools, making it suitable for SEO individuals and freelancers.

The Team plan is priced at $119 per month, offering advanced features for a small in-house team.

Lastly, the Agency plans, priced at $479 per month respectively, offer a complete SEO suite tailored for large-scale SEO operations, big marketing agencies, and large in-house teams.

Serpstat also offers a custom Enterprise plan for businesses with specific needs.

User Reviews

Serpstat maintains an average rating of 4.5 out of 5 on review platforms, like Trustpilot and Capterra.

Users appreciate the comprehensive SEO toolset and affordability of Serpstat, making it one of the best Semrush alternatives.

The free version of Serpstat is also praised for its robust features, positioning it as a fantastic free alternative to Semrush.

Raven Tools

Undoubtedly, this SEO and reporting tool has been somewhat overlooked, but it shouldn’t be dismissed. It seamlessly integrates your marketing and advertising data, allowing you to consolidate all your efforts (and their results) in one place.

Functionality

Raven Tools can be seen as one of the best Semrush alternatives, offering a comprehensive suite of SEO tools.

It also provides detailed keyword rankings, link spy, marketing reports, and search volume information for effective SEO research.

The tool’s backlink research capability is noteworthy, allowing users to analyze link quality and develop an effective link-building strategy.

Unlike other SEO tools, Raven Tools also includes a website audit feature to identify potential issues, such as broken links.

Additionally, the tool integrates with Google Analytics and Google Search Console, offering users more accurate data and a comprehensive SEO overview.

User Interface

Raven Tools provides a user-friendly interface, making it an appealing option among other SEO tools.

The dashboard displays complex SEO data in a clear and intuitive layout, which is particularly helpful for beginners.

Pricing

Raven Tools offers a range of pricing plans tailored to different business sizes and requirements, making it a competitive Semrush alternative.

The Small Biz plan is available at $39 per month, providing basic SEO tools perfect for small businesses or startups just beginning their SEO journey.

The Start plan, priced at $79 per month, includes more comprehensive features, suitable for businesses ready to take their SEO strategy to the next level.

For growing businesses with expanding needs, the Grow plan is available at $139 per month, offering an even broader range of SEO tools and features.

The Thrive plan, costing $249 per month, is ideal for businesses with larger websites or for small to medium digital marketing agencies aiming for significant growth.

Lastly, the Lead plan, priced at $399 per month, provides all the advanced features and tools required for larger agencies or businesses managing multiple complex SEO campaigns.

With its flexible pricing tiers and comprehensive SEO toolset, Raven Tools presents itself as an attractive Semrush alternative.

User Reviews

Raven Tools holds a solid reputation in the SEO community, with an overall rating of 4.3 out of 5 on review platforms like Trustpilot and Capterra.

Its capability to provide long-tail keywords, rank tracker, and local SEO features has particularly garnered user appreciation.

Several users have commended the responsive and helpful customer support that Raven Tools provides.

CognitiveSEO

Although cognitiveSEO may not be as well-known as other Semrush alternatives, it offers exceptional analysis and insights for digital marketing strategies. It’s a valuable tool to help your brand thrive online.

Functionality

CognitiveSEO is a comprehensive SEO tool that stands as one of Semrush’s competitors, offering a variety of features.

It provides extensive keyword suggestions, helping users target keywords effectively for their SEO strategies.

CognitiveSEO also offers a tool that allows users to conduct backlink quality and link analysis, assisting in crafting an effective link-building strategy.

Additional features include a real-time site analyzer, content optimization, and Penalty Recovery.

User Interface

The interface of CognitiveSEO is intuitive and user-friendly, making it easy for users to navigate through the wealth of data available.

The dashboard is cleanly laid out and presents complex SEO data in an easy-to-understand format, benefiting both beginners and experienced SEO professionals.

Pricing

CognitiveSEO offers a variety of pricing plans to suit different needs and budgets.

The Starter plan is priced at $129.99 per month and includes all the basic SEO tools, making it ideal for small businesses or individual users.

The Premium plan costs $199 per month and includes additional features such as in-depth backlink analysis and competitor research, which are suitable for medium-sized companies.

Lastly, the Elite plan, priced at $499 per month, provides a comprehensive suite of advanced SEO tools, making it a perfect choice for large corporations or SEO agencies. Users who opt for annual payment can also enjoy exclusive discounts.

User Reviews

CognitiveSEO has positive user reviews, maintaining an average rating of 4.4 out of 5 on review platforms such as Trustpilot and Capterra.

Users appreciate the comprehensive features and affordable pricing of CognitiveSEO, positioning it as one of the best Semrush alternatives.

KWFinder

KWFinder is a popular SEO tool that offers an alternative to Semrush’s keyword research and analysis capabilities. Its user-friendly interface, affordable pricing, and comprehensive features make it a top choice for many marketers.

Functionality

KWFinder is a robust SEO tool that stands out as a strong Semrush alternative, primarily with its excellent keyword research capabilities.

It offers an extensive list of long-tail keywords coupled with SERP analysis, making it easier for users to refine their SEO strategies.

KWFinder also provides in-depth keyword difficulty scores, aiding users in their decision-making processes for keyword targeting.

In addition to keyword research, KWFinder offers backlink analysis and website rank-tracking features.

User Interface

KWFinder boasts an intuitive and user-friendly interface that simplifies navigation, even for those new to SEO.

The dashboard is straightforward and visualizes complex SEO data into easy-to-understand charts.

Pricing

KWFinder offers three pricing plans to cater to various user needs and budgets.

The Entry plan, priced at $29.90 per month, is an excellent choice for freelancers. It includes all the fundamental SEO tools and features, including 25 keyword lookups, tracked keywords, and SERP lookups.

The Basic plan is priced at $49 per month, providing all the necessary SEO tools along with 100 keyword lookups per day, positioning it as a suitable option for small businesses or individual users.

The Premium plan costs $69 per month and includes 500 keyword lookups per day along with unlimited competitor keywords per search, making it ideal for growing businesses.

For large organizations or digital marketing agencies, the Agency plan at $129 per month offers 1200 keyword lookups per day and unlimited competitor keywords per search, offering a comprehensive SEO toolkit for managing multiple campaigns.

It’s worth noting that all plans come with significant discounts if paid annually, making KWFinder a cost-effective alternative to Semrush.

User Reviews

KWFinder has an excellent reputation among users, with an average rating of 4.7 out of 5 on review platforms like Trustpilot and Capterra.

Google Keyword Planner

Google Keyword Planner is a valuable and free tool for conducting basic SEO analysis. If you’re new to SERP analysis, it’s worth giving it a try, as it offers a wide range of powerful features.

Functionality

Google Keyword Planner is a free SEO tool that serves as a viable Semrush alternative. Its primary function is to provide keyword ideas and traffic forecasts that can help users optimize their SEO strategy.

It allows users to discover new keywords related to their business, offering insights into how often certain words are searched and how those searches have changed over time.

Users can also see performance forecasts for their keyword lists, enabling them to better allocate their SEO budgets.

User Interface

Google Keyword Planner’s interface is straightforward to use, making it a great choice for beginners in SEO.

Users can easily navigate through the tool’s features, as it provides a clean layout that displays the keyword data clearly and comprehensively.

Pricing

Google Keyword Planner is free to use. This makes it an excellent choice for small businesses or startups with tight budgets.

While there isn’t a paid version for more advanced features, the tool’s comprehensive keyword data and traffic forecasts can still provide valuable insights for businesses of all sizes.

Ubersuggest

Ubersuggest, created by Neil Patel, has rapidly evolved from a simple keyword research tool to a robust SEO platform with an incredibly user-friendly interface. It is widely regarded as one of the best SEO tools for those with limited SEO knowledge, making it a top alternative to Semrush.

Functionality

Ubersuggest, another strong Semrush alternative, offers a comprehensive set of SEO tools to enhance your digital marketing strategies.

It excels in keyword research, providing data on keyword difficulty, monthly search volume, and even seasonal trends.

Ubersuggest also includes site audit features that help identify SEO issues on your website and offer suggestions for improvements.

Other functionalities include backlink analysis, competitor research, and rank tracking, making it a full-featured SEO tool.

User Interface

Ubersuggest features a simple and intuitive interface that makes it easy for users to access all its tools.

The dashboard is well-organized and presents SEO data in a clear and comprehensible manner, ideal for both SEO beginners and experts.

Pricing

Ubersuggest offers three pricing tiers to accommodate different user needs and budgets.

The Individual plan is priced at $12 per month and is ideal for entrepreneurs and small businesses with limited SEO needs.

The Business plan, priced at $20 per month, provides more extensive features suitable for medium-sized businesses.

For large organizations or digital marketing agencies, the Enterprise/Agency plan at $40 per month offers the complete set of Ubersuggest’s tools and functionality.

All plans come with a 7-day free trial, giving users the chance to test out the tool before committing to a subscription.

User Reviews

Ubersuggest receives generally positive reviews from its users, maintaining an average rating of 4.2 out of 5 on platforms like Trustpilot and Capterra.

Criteria to Evaluate Semrush Alternatives

When evaluating potential Semrush alternatives, consider the following factors:

Functionality

What features does the SEO tool offer? Are they comprehensive enough to provide detailed insights? Additionally, how much flexibility is there in customizing the tool and the data it generates?

User Interface

How many steps and clicks does it require for a user to reach their desired destination? Is the user experience smooth and efficient, or cluttered and confusing? Does it offer intuitive navigation even for beginners?

Pricing

How much does the SEO tool cost? Are there different pricing tiers, and what features are included in each? Can you get a discount for annual payments, or are there any other cost-saving options available? An affordable alternative to Semrush does not necessarily mean it is cheaper; it might offer more value for the same price.

Reviews

What is the general sentiment of the users? Are they happy with the tool? What particular aspects do they appreciate, and what areas do they believe need improvement? Do users find the tool reliable and consistent in terms of performance and the accuracy of SEO data it provides?

Why do You want to seek alternatives to Semrush?

Individuals seek alternatives to Semrush for several reasons:

Cost-Effectiveness

As a Semrush alternative, other SEO tools can offer similar keyword research, backlink analysis, and other SEO functions at a more affordable price. This makes them a better choice for startups and small businesses operating on a tight budget.

Simple Keyword Research Tool

Some people prefer an SEO tool that is less complex than Semrush, especially when it comes to keyword research. Others may opt for free tools like Google Keyword Planner or even premium alternatives that offer a free version, which is great for basic keyword research and suggestions.

User Interface

Not everyone finds Semrush’s user interface intuitive or user-friendly. In such cases, they might consider other SEO tools with a simpler user interface.

Site Audit

Some people might look for a Semrush alternative that provides additional features such as a more robust site audit, better backlink data, or enhanced link-building capabilities.

Google Integration

Other SEO tools might offer better integration with Google services like Google Ads and Google Search Console, which makes them a more enticing option for some users.

Alternative Data Sources

Some users might prefer SEO tools that get their data from sources other than Google. They might believe that these alternative sources provide more accurate keyword research and SEO data.

Historical Data and Trend Analysis

Certain SEO tools, as an alternative to Semrush, offer more comprehensive historical data and trend analysis which can provide additional insights for SEO and digital marketing strategies.

Key Considerations When Seeking a Semrush Alternative

When seeking an alternative to Semrush, consider the following:

Competitor Analysis

The ability to analyze competitor keywords and their SEO strategies can be beneficial.

Rank Tracking

The tool should provide accurate rank tracking for targeted keywords and organic traffic measurement.

Local SEO

If your business operates locally, the tool should cater to local SEO needs.

SEO Reports

Comprehensive and user-friendly SEO reports can aid in monitoring and improving your SEO strategies.

Customer Support

Responsive customer support is crucial, especially for businesses that rely heavily on SEO tools. It’s essential to assess the level of customer support offered by different alternatives before making a decision.

Conclusion

In conclusion, while Semrush is a robust and comprehensive SEO tool, it may not be the perfect fit for everyone. The alternatives to Semrush, such as Ahrefs, Moz Pro, and Serpstat, offer unique features and pricing structures that might align better with your specific needs.

Each of these tools brings something different to the table, so it is crucial to evaluate them based on your requirements and budget. Remember, the ideal Semrush alternative is not necessarily the most popular or expensive one, but the one that suits your business goals best.

Frequently Asked Questions

What are some effective keyword research tools as alternatives to Semrush?

Several SEO tools can serve as effective keyword research alternatives to Semrush. Some of these include Ahrefs, Moz Pro, Serpstat, and KWFinder. Each of these tools offers robust keyword research functionalities that can assist in your SEO strategy.

Are there any free SEO tools that can be used as a Semrush alternative?

Yes, there are a few free SEO tools available that can serve as Semrush alternatives. Notable among these are Google Keyword Planner and Ubersuggest. While they may not offer the same breadth of features as Semrush, they can provide valuable insights for keyword research.

How do I migrate my data from Semrush to an alternative tool?

The process of migrating data from Semrush to another tool will vary depending on the specific tool you choose. However, most SEO tools offer import features or APIs to transfer data from other platforms. It is crucial to research and understand the process before making the switch to ensure a smooth transition.