How to advertise self-storage unit for rent on Facebook​ (6 Tips)

Is your self-storage unit standing empty and you’re ready to find new renters quickly?

Facebook can be a powerful tool to reach potential customers.

Let’s explore how you can effectively showcase your available space using this social platform.

1 Tips to Advertise Self-Storage Units for Rent on Facebook

Here are some tips you can use to advertise your Self-storage Unit for rent on Facebook;

1.1 Shortlist Your Targeted Customers

First thing first, You need to shortlist your targeted customers, for this, you need to do detailed analysis of your customer type. If you sell self-storage units then your targeted customer can be one of the following;

Here’s a reformatted version with subheadings as h4 and bullet points for each category:

1.1.1 Millennials and Gen X

• Millennials (ages 26-41) and Gen X (ages 42-57) are the top renters of self storage units
• Millennials now make up 25% of all self storage renters, showing the biggest year-over-year increase
• Many live in urban apartments with limited space, increasing their need for extra storage

1.1.2 Residential Customers

• Movers and renters between homes needing temporary storage
• College students storing belongings during breaks or while studying abroad
• Homeowners keeping seasonal items like holiday decorations or sports equipment

1.1.3 Businesses and Entrepreneurs

• Retailers storing excess inventory
• Contractors safeguarding tools and equipment
• E-commerce sellers managing stock and fulfilling orders

1.1.4 Other Potential Niches

• Content creators and digital nomads who travel frequently
• Bands and musicians looking for practice space
• Affluent customers storing cars, RVs, or boats in climate-controlled units
• Photographers needing darkroom space

Remember, the self storage market caters to a diverse crowd with varying needs. The key is to understand your local market, identify underserved niches, and tailor your marketing to resonate with specific groups. Focusing on Millennials, residential customers, and businesses is likely to yield the best results

Now You’ve shortliste the potential customers, it’s time to setup them using the targeted ads below.

1.2 Targeted Ads

One of the strongest features of Facebook advertising is the ability to narrow your audience down to those who are most likely to be interested in your offering. 

Taking advantage of this can make a big impact.

• Implement geographic targeting by setting your ads to appear only to users within a certain range of your storage facility. Generally, focusing on a 10-15 mile radius is effective, ensuring you’re reaching those for whom location is a key factor.

• Tap into life event targeting to reach individuals who might need storage. For instance, targeting people who have recently moved can be particularly beneficial, as they often seek extra space during transitions.
• Utilize detailed demographic filters. Tailoring your ads based on factors like age group, income levels, or home ownership can help you connect with the ideal customer profile who might need self-storage services.
• Expand your audience reach with similar profiles by using Facebook’s “Lookalike Audiences.” This allows you to create a broader base of potential customers who mirror the characteristics of your existing users.

• Use Detailed Targeting feature to search for interest related to your core services i.e. Self Storage, just type “Storage” you will find interests related to storages which includes self storage.

• Next using the same targeting, we will target our customers which we have shortlisted in #1 tip above, for example, business owners which may need self storages, depending on your storage sizes, search for business that you can serve, for example, if you have storage space for furniture, you can search for small business owners in your area as below;

Repeat both steps above until you find your desired audiences.

Now you’ve setup with the audience, it’s time to get creative and start shooting, designing or editing engaging ads to catch user attention.

1.3 Engaging Ads

Crafting engaging ads is all about grabbing attention and sparking interest. Let’s discover some creative approaches:

• Utilize Carousel Ads: These allow you to present multiple images or videos within a single ad. You can use this format to highlight a range of unit sizes, emphasize special features, announce promotions, or provide immersive facility tours.
• Create Dynamic Video Ads: Short videos, preferably under 15 seconds, can speak volumes about your brand. Use them to showcase unit amenities, share authentic customer testimonials, or tell your brand story in an engaging way.
• Add Eye-Catching Visuals: Use high-quality images and vibrant colors that not only represent your brand but also stand out in users’ feeds. Engaging visuals can convey professionalism and trust.
• Incorporate Interactive Content: Consider using polls or questions in your ads. This not only engages viewers but encourages them to interact with your content, offering you valuable insights about your audience.
• Feature Benefits in Clear Text: Keep your ad copy clear and concise. Highlight unique benefits, special deals, or reasons why potential customers should choose your facility.

Mixing these strategies with compelling visual content can help create a memorable first impression of your self-storage facility.

Now you’re done with the visuals, it’s time to go off Facebook ads manager and setup Facebook pixel and start remarketing campaigns.

1.4 Start Remarketing Campaigns

Let’s dive into the strategy of remarketing, allowing you to reconnect with individuals who have shown interest in your self-storage units.

Here’s how to get started:

• Install the Facebook Pixel on your website. This is a vital step that helps track visitors and enables you to build audiences based on their interactions.
• Build custom audiences by leveraging data from your email list and information on website visitors. This will allow you to tailor your advertisements to resonate with the specific interests and behaviors of these groups.
• Use your remarketing campaigns to nudge potential customers back to your website. Remind them of what they were searching for and guide them toward making a decision to rent.

Remarketing is your tool for turning interest into action, ensuring that those who have considered your units take the next step.

Now, everything is done, it’s time to build relation with your customers, engage with them and keep them hooked to keep them coming back to your doorstep for your services.

1.5 Engage, Offers, Showcase and more

Building relationships and generating interest are core elements of successful advertising. Here’s how you can make the most out of Facebook to connect with your audience:

• Engage Regularly: Stay proactive by sharing organic content that resonates with your audience’s needs. Post helpful tips on organizing, moving, or maximizing storage space. Connect with your followers by responding to comments and messages to build trust and demonstrate that you appreciate their engagement.
• Highlight Special Offers: Use your page to announce limited-time discounts or exclusive offers. Facebook is an excellent platform for creating urgency and enticing potential renters with attractive deals that they might not find elsewhere.
• Showcase Your Facility: Take advantage of Facebook’s visual nature by regularly posting high-quality photos and virtual tours of your storage units. Clear, bright images and videos can showcase the cleanliness and security of your facility, making a persuasive visual impact.
• Monitor and Adapt: Pay attention to which types of posts generate the most interaction and adjust your strategy accordingly. Understanding what your audience appreciates will guide you in creating more impactful content, refining your approach over time.
• Collaborate with Local Businesses: Partner with nearby companies for cross-promotional opportunities. This will not only expand your audience reach but also place your ads in front of people who are likely to be interested in your services.

By maintaining an active presence and offering valuable content, you can effectively showcase what makes your storage facility stand out from the rest.

Still confused if it’s working or not? you must start A/B testing for your ads, I will tell you what it is and how you can save extra bucks on your ads spending below.

1.6 Use A/B Testing Tools

Exploring ad variations can be a game-changer in maximizing your marketing efforts. Let’s break down how you can make the most of A/B testing tools:

• Experiment with Variations: Test different elements of your ads such as headlines, images, calls-to-action, and descriptions to see which combination attracts more engagement.
• Analyze Audience Response: Pay attention to how various audience segments interact with your ads. Understanding which groups respond better can guide future targeting decisions.
• Focus on Key Metrics: Monitor click-through rates, conversions, and other vital metrics to assess which ad variations yield the best results.
• Adjust Budget Allocation: Once you identify successful ad versions, allocate more budget to those while phasing out underperformers to boost your return on investment.
• Iterative Improvement: Continuously refine your strategies by incorporating insights gleaned from testing to ensure your ads remain effective and relevant over time.

How to do it on Facebook ads manager?

Well first you need to go to Ads manager main table here and select checkbox of your desired ad creative and then select A/B test option as below;

Using A/B testing tools allows you to sharpen your advertising approach, ensuring that your self-storage units get the attention they deserve.

2 More Facebook Ads Resources

• How to target Competitors’ Audience on Facebook (6 Powerful Tips)
• How to target Homeowners on Facebook (7 Ways)
• How to target business owners on Facebook
• How to Target Rich Audience on Facebook (8 Winning Targeting)
• How to Target Dentists on Facebook (in 6 Steps)
• How to Target Christians on Facebook (Use These 3 Tricks)
• How to find Targeted Emails List from Google for Free in (with or without tool)

3 Final Thought!

Finally, all these strategies create a strong foundation for effectively advertising your self-storage units on Facebook. By embracing these tactics, you can engage with potential renters and foster connections that turn casual inquiries into loyal customers. Keep your content fresh and responsive to your audience’s needs, and you’ll find your efforts are rewarded with increased visibility and tenant interest.