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Search Engine Optimization
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Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
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It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
However, google can't use meta keywords.
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While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
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While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
Also, more information to help them understand images, which can help them to appear in Google Images search results.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
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A higher code to text ratio will increase your chances of getting a better rank in search engine results.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
While Google treats hyphens as word separators, it does not for underscores.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
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A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
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Also, define the language of the content in each page's HTML code.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
But avoid using Embedded Objects, so your content can be accessed on all devices.
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Search engines take the geolocation of a server into account as well as the server speed.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.
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Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.