Domain name is your identity on the world wide web. I will let you know some tricks to choose a domain name in order to rank fast in search engines. Choosing a domain name plays a vital role if you’re entering into affiliate marketing. Keywords or niche in the domain name has become essential to market your target audience on the web. If you want to step ahead out of your competition and standout on the web then keep reading this blog.
If you don’t have a blog then start here: How To Start A Blog
Tricks To Choose A Domain Name
- Short and sweet to remember
- Keyword rich name
- Prefer .com over others
- Targeting Local Area
- Avoid Symbols like Hyphens or Numbers
- Get the benefit of expiring domains
- Catch Closeout/Expired domains
- Use SEO Tools to search domain name
- Take Part In Auctions
- Get yours quickly before others
Now before we get over to each step, First open Hostgator Domains side by side in order to search for domain availability.
1 Short And Sweet To Remember
Not every user browse your site is a web nerd or have a good memory. Therefore search your domain which is short enough to remember like in the above picture. You don’t want to lose your visitors like with those long domain names which are hard to remember.
- Short domains are easy to remember.
- Brandable. Short domains are always brandable if your site becomes hit in future.
- Easy To find. Having long-term domain names will make it hard for customers to find therefore short domains always rise above.
Pro Tip: If you have some long name in mind and want it to short then use abbreviations/short terms e.g. technology – tech, country – nation, English – en, or likewise and add follow up term e.g. Hub, Free, Info, book, journal etc.
2 Keyword rich name
What is a keyword? It is the term you designate your work or blog. For example, if you are a plumber in a profession then its a keyword for you. Therefore, to get ranked quickly you have to identify your nature of work/blog in your domain name. Keyword in domain plays an important part as it crawls quickly by search engine giants as compared to others. For example, In the picture above “web host” is a keyword representing hosting websites and “NY” is follow up words pointing towards the area where these services are available. Similarly, “Window repair” and “Tech Tutorials” are keyword and “Online” and “Point” are follow up words. Following are the benefits of using keywords;
- Rank In Search Engines Quickly.
- Identity to your business.
- Higher Domain Value.
- Easy to find in the search results.
So above are some few advantages to include keywords in your domain name.
Now the question is – Which Extensions to choose? there are so many like .com, .net etc. !
3 Prefer .com over others
There are many extensions are available but most commonly used is .com and there are many reasons to do so.
- Brandability. “.com” is the most preferred extension to create your own brand as it looks more authoritative than others because of its common value.
- Search Engine Visibility. Let’s face it, every new web user always remember .com more than any other extensions, you can even ask your noobie friend if you tell him your domain name without extension, He will pre-assume it will “.com”. Therefore, “.COM’s” are very easy to find in search engines rather than others.
- New User-Friendly. As we discussed, the new web user always finds “.com” more authoritative than others and easy to navigate/remember.
Therefore, many other benefits too like its widely used by web browsers and it will give more juice to your rankings.
There are various other extensions too if you have some purpose generic website in mind to build e.g. company, institutions, resumes etc;
- .co – company, commerce, and community.
- .info – informational sites.
- .net – technical, Internet infrastructure, Tutorial Sites (Like us).
- .org – non-commercial organizations and nonprofits.
- .biz – business or commercial use, like e-commerce sites.
- .me – blogs, resumes or personal sites.
Conclusion: Try to find “.com” extension over any others for its various metrices.
4 Targeting Local Area
Suppose, Your business provides some local services like food, pest control, groceries etc and you want to rank your website on the first page of Google whenever they search for your keyword like “best apples in new york” or “best pizza in Seattle” then your best bet is to put city, country or area name in your domain name.
Note: These tricks depend upon nature of your business. If you have internet-dependent services then you may skip this as this is one of tricks to buy a perfect domain.
It can benefit you to find a targeted market in your area whoever search for your services online and increase your brand presence online.
Good examples are :- Pestcontrolindia.com, Icecontrolcanada.com, TomPizzaSeattle.com etc. (It refers to your services as well as your targeted area too to reach your customers in short period of time).
5 Avoid Symbols like Hyphens or Numbers
Even an internet newbie hate to type useless symbols like hyphens or add numbers to your domain name. Therefore, If you want your audience to keep coming back to browse your content then you have to ignore this. some of the benefits are;
- Easy To Remember
- New Internet user-friendly
6 Get the benefit of expiring domains
Is domain name not available you’re looking for? then get the benefit of expiring domains. Expiring domains are best way to get your identity which is already registered but not going to renew. Many webmasters catch those domains and resell for profit and many use it for personal uses.
I am domain investor myself so I love to browse new domains which are expiring in the market and get hold onto it.
Go to > Freshdrop > Click on “feed”
Here you can see various options, Therefore select your preferred one > Enter the desired keyword of your domain name
Below that you can browse domain name you want and bid for the minimal amount mentioned. You will get notified if no one bid to yours and you will get your domain at the same price.
This is a great way to start your own brandable domain. There is various domain available in that store and you can get benefit out of it.
7 Catch Closeout/Expired domains
Above mentioned were expiring domains which have’nt expired yet but you can also search for closeouts and expired domain name available to buy. Closeouts are those domains that have passed the expiration date and can be available for renew in domain auction market.
Go To > Freshdrop > Click on Feed > Unselect all fields except “Godaddy” In “Closeouts/expired” Row.
Now search for your desird name and you will get these domains at very cheap price.
Personally, I prefer this option over expiring one because Firstly, you don’t have to bid for the domain and fight to get it and Secondly, you will get your brandable aged domain with existing backlinks profile
Note: If domain get expired then your link profile and age will be renewed, But you will get benefits of backlinks which have already created when your website goes live.
8 Use SEO Tools to search domain name
This is very effective if you have some web affiliate offer and want to develop for yourself. Using SEO tools and getting searched data for keyword centric is the bets way to boost your Marketing campaign.
Use the following to find your targeted keyword;
Now see the Traffic volume it gets per month and gets your domain with that name and go to Hostgator to see if it’s available;
This is the very effective trick to rank faster in the search engine.
9 Take Part In Auctions
This option is for big-budget owners who can spend big to get a brandable domain or like one-word domain which usually ranks faster than you can even imagine. there are various website dealing with secure auction processes and lists are as follows;
- Godaddy Premium Listings
10 Get yours quickly before others
Do you know, Everyday millions of domain searches being made around the internet and thousands of domain registered every other hour. So, if you find one then register as soon as possible before other gets it.
Letme know if you have any questions in mind in the comment box below.