{"id":23193,"date":"2024-08-28T08:52:49","date_gmt":"2024-08-28T08:52:49","guid":{"rendered":"https:\/\/kwebby.com\/blog\/?p=23193"},"modified":"2024-08-28T08:53:14","modified_gmt":"2024-08-28T08:53:14","slug":"google-warns-against-aggregated-reviews","status":"publish","type":"post","link":"https:\/\/kwebby.com\/blog\/google-warns-against-aggregated-reviews\/","title":{"rendered":"Google Warns Against Aggregated Reviews in Structured Data"},"content":{"rendered":"\n

In the August 2024 SEO Office Hours<\/a>, Google answered the question from Sumit Punia about aggregated reviews in structured data. He asked about feeding reviews from other services like Yelp, Trustpilot, etc, into Google for product pages.<\/p>\n\n\n\n

Google\u2019s Matt answer was simple: \u201cYeah, don\u2019t do that<\/strong>\u201d. This is based on the guidelines in Google\u2019s review documentation<\/a>.<\/p>\n\n\n\n

Follow these guidelines strictly if you don\u2019t, your pages won\u2019t be eligible for review snippets in search results.<\/p>\n\n\n\n

So when you add structured data<\/a>, make sure the reviews are honest and from your site to be compliant and avoid any SEO risks.<\/p>\n\n\n\n

What and Why Google Warns Against Aggregated Reviews via Structured Data<\/h2>\n\n\n\n

In the August 2024 SEO Office Hours, Google answered the question about aggregated reviews in structured data for products. Sumit Punia asked:<\/p>\n\n\n\n

\u201cCan we use aggregated reviews from a specific service and feed it to Google via structured data for products on our shop? Would this hurt SEO?\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Google\u2019s answer was simple: \u201cYeah, don\u2019t do that\u201d.<\/p>\n\n\n\n

This answer highlights several key points about the implications of aggregated reviews:<\/p>\n\n\n\n