{"id":22538,"date":"2024-07-19T08:45:50","date_gmt":"2024-07-19T08:45:50","guid":{"rendered":"https:\/\/kwebby.com\/blog\/?p=22538"},"modified":"2024-07-19T08:45:55","modified_gmt":"2024-07-19T08:45:55","slug":"does-cms-migration-affect-your-rankings-google-answers","status":"publish","type":"post","link":"https:\/\/kwebby.com\/blog\/does-cms-migration-affect-your-rankings-google-answers\/","title":{"rendered":"Does CMS Migration Affect Your Rankings? Google Answers!"},"content":{"rendered":"\n<p>So, you&#8217;re thinking about switching to a new CMS but worried about how it might affect your site&#8217;s rankings?<\/p>\n\n\n\n<p>You&#8217;re not alone!<\/p>\n\n\n\n<p>A lot of people have the same concerns, and recently, Google tackled this exact question in a YouTube video.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=VuzvVnKSwV4\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=VuzvVnKSwV4\" target=\"_blank\" rel=\"noreferrer noopener\">Karina asked Googl<\/a>e on YouTube if migrating to a new CMS, with some pages on the old system and some on the new one (without a hreflang connection), would be a problem.<\/p>\n\n\n\n<p>We will Find out!<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VuzvVnKSwV4?si=Z7eF6VHfIfmYFQAA&amp;start=31\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Incremental Migration is Common<\/h2>\n\n\n\n<p>First off, Google acknowledges that having an incremental migration, where some pages remain on the old CMS while others move to the new one, is quite common. This means you\u2019re not breaking new ground here\u2014plenty of websites go through this process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Missing Markup Concerns<\/h2>\n\n\n\n<p>Karina was particularly worried about the lack of hreflang connections and other structured data during the migration period.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Google confirmed that if crucial markup like hreflang or structured data is missing during the transition, it simply won&#8217;t be taken into account until it\u2019s added back.<\/p>\n<\/blockquote>\n\n\n\n<p>So, there\u2019s no reason to panic; just know that those signals will be temporarily absent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Temporary Impact on Site Rankings<\/h2>\n\n\n\n<p>Yes, there will be some short-term impact on your <a href=\"https:\/\/kwebby.com\/blog\/migrate-wordpress-websites\/\"  data-wpil-monitor-id=\"431\">site&#8217;s rankings if the migration<\/a> is incomplete or if important markup is missing. <\/p>\n\n\n\n<p><strong><em>But don&#8217;t sweat it! <\/em><\/strong><\/p>\n\n\n\n<p>Google assured that these issues won&#8217;t cause long-term damage to your site\u2019s rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Steps to Ensure a Smooth Migration<\/h2>\n\n\n\n<p>To make your CMS migration as smooth as possible, here are some steps to follow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Plan the Migration<\/strong>: Outline a detailed migration plan. Know which pages are moving to the new CMS and which ones are staying.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/kwebby.com\/blog\/how-to-backup-wordpress-site\/\"  data-wpil-monitor-id=\"432\">Backup Your Site<\/a><\/strong>: Always back up your old site before starting the migration to prevent data loss.<\/li>\n\n\n\n<li><strong>Update Markup<\/strong>: Make sure to include important structured data and hreflang connections on the new CMS.<\/li>\n\n\n\n<li><strong>Monitor <a href=\"https:\/\/kwebby.com\/blog\/reduce-initial-server-response-time\/\"  data-wpil-monitor-id=\"433\">Performance<\/a><\/strong>: Keep a close eye on your website\u2019s performance and rankings before, during, and after the migration. Use tools like <a href=\"https:\/\/kwebby.com\/blog\/search-consoles-crawl-limit-changed-by-google\/\"  data-wpil-monitor-id=\"434\">Google Analytics and Search Console<\/a> to track progress.<\/li>\n\n\n\n<li><strong>Test Thoroughly<\/strong>: Conduct <a href=\"https:\/\/kwebby.com\/blog\/interaction-to-next-paint-inp\/\"  data-wpil-monitor-id=\"435\">testing to ensure that the migrated pages<\/a> are functioning correctly and that there are no broken links or missing elements.<\/li>\n\n\n\n<li><strong>Gradual Rollout<\/strong>: Implement a gradual rollout instead of moving everything at once. This allows you to resolve any potential issues in smaller chunks.<\/li>\n\n\n\n<li><strong>Communicate<\/strong>: Inform your users about the migration. Maybe put up a banner or a notice to keep them in the loop.<\/li>\n<\/ol>\n\n\n\n<p>By following these steps, you can help minimize the impact on your site\u2019s rankings and ensure a smoother transition from your current CMS to the new one. Google\u2019s advice should alleviate some of your worries and set you on the right path.<\/p>\n\n\n\n<p>Happy migrating!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you&#8217;re thinking about switching to a new CMS but worried about how it might affect your site&#8217;s rankings? You&#8217;re not alone! A lot of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[693,3],"tags":[],"class_list":["post-22538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"_links":{"self":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts\/22538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/comments?post=22538"}],"version-history":[{"count":3,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts\/22538\/revisions"}],"predecessor-version":[{"id":22541,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts\/22538\/revisions\/22541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/media\/22542"}],"wp:attachment":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/media?parent=22538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/categories?post=22538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/tags?post=22538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}