{"id":14051,"date":"2022-12-08T10:08:26","date_gmt":"2022-12-08T10:08:26","guid":{"rendered":"https:\/\/kwebby.com\/blog\/?p=14051"},"modified":"2024-07-19T09:10:32","modified_gmt":"2024-07-19T09:10:32","slug":"ecommerce-seo-experts-image-alt-tags","status":"publish","type":"post","link":"https:\/\/kwebby.com\/blog\/ecommerce-seo-experts-image-alt-tags\/","title":{"rendered":"Why do eCommerce SEO experts use Image alt tags? (4 Solid Reasons)"},"content":{"rendered":"\n<p>eCommerce SEO experts use image alt tags because they are an effective way to improve a website\u2019s search engine ranking.<\/p>\n\n\n\n<p>By adding relevant keywords to the image alt tags, <a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce SEO <\/a>experts can help Google, and other search engines better understand the content of the images on their websites. This, in turn, can help improve the site\u2019s ranking in search engine results pages (SERPs).<\/p>\n\n\n\n<p>Image alt tags also help increase the visibility of a website\u2019s images on SERPs. If users <a href=\"https:\/\/kwebby.com\/blog\/find-targeted-emails-list-from-google\/\"  data-wpil-monitor-id=\"491\">search for a specific image<\/a>, they may find it more quickly if the image has accurate and relevant keywords in its alt tag.<\/p>\n\n\n\n<p>This can lead to increased traffic to the website. Furthermore, image alt tags are an essential tool for helping users.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/eTXfzcgJqJ8?si=ZLxBUFkZhp24YcW2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">What is Alt Text? and Where is an alt tag located?<\/h2>\n\n\n\n<p>Alt text (alternative text) is a short description of an image which provides contextual information to search engines and\/or users who \u201ccan\u2019t see\u201d the image.<\/p>\n\n\n\n<p><a href=\"https:\/\/kwebby.com\/blog\/google-images-seo\/\">Google Images SEO in 2022: Best Practices<\/a><\/p>\n\n\n\n<p>It is also referred to as &#8220;alt attributes&#8221; or &#8220;alt descriptions&#8221;. Alt tags are located in the <a href=\"https:\/\/kwebby.com\/blog\/create-youtube-subscribe-button\/\"  data-wpil-monitor-id=\"492\">HTML code<\/a> of an image, typically within the &lt;img&gt; tag. The text usually follows the src attribute, which is required for all images.<\/p>\n\n\n\n<p>&lt;img src=&#8221;image.png&#8221; alt=&#8221;amazing image&#8221;&gt;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Image Alt Text is Important for SEO?<\/h2>\n\n\n\n<p>Image Alt tags help search engines understand an image and provide more relevant results to users searching for particular keywords.<\/p>\n\n\n\n<p><a href=\"https:\/\/kwebby.com\/blog\/most-important-meta-tags-seo\/\">9 Most Important Meta Tags You Need to Know for SEO<\/a><\/p>\n\n\n\n<p>They also assist visually impaired visitors who use screen readers to navigate your website by providing them with a textual description of the image they are trying to access.<\/p>\n\n\n\n<p>For <a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/pagination-and-incremental-page-loading\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce SEO experts<\/a>, ensuring that all images on a website have relevant and accurate alt tags is an essential part of optimizing the site for search engines.<\/p>\n\n\n\n<p>This can lead to increased visibility in SERPs and improved usability for visually impaired customers. Ultimately, this can result in more visitors and higher sales conversions for an eCommerce website.<\/p>\n\n\n\n<p><a href=\"https:\/\/kwebby.com\/blog\/alt-text-on-instagram\/\">Does Alt Text on Instagram Help SEO? Read Why Its Powerful in 2022<\/a><\/p>\n\n\n\n<p>When adding an image alt tag to a website, it is essential to ensure that the text accurately describes the image&#8217;s content and includes any relevant <a href=\"https:\/\/kwebby.com\/blog\/what-is-nap-for-local-seo\/\" data-type=\"post\" data-id=\"14039\">keywords for SEO purposes<\/a>.<\/p>\n\n\n\n<p>It is also important not to stuff too many keywords into one tag; doing so can be seen as spam by search engines and damage the website\u2019s ranking in SERPs.<\/p>\n\n\n\n<p>By adding accurate and relevant image alt tags, eCommerce SEO experts can improve their website\u2019s search engine ranking and increase customer satisfaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why eCommerce SEO Experts Exploit Image Alt Tags?<\/h2>\n\n\n\n<p>Whenever you search for a product, you first see an image.<\/p>\n\n\n\n<p>You must be wondering and appreciating how smart Google is to give you the exact image you are thinking of in the search results, right?<\/p>\n\n\n\n<p>Well, <a href=\"https:\/\/kwebby.com\/blog\/google-tag-manager-in-wordpress\/\"  data-wpil-monitor-id=\"493\">Google uses Alt Tags<\/a> as Image descriptions to index those images on its search results.<\/p>\n\n\n\n<p>For example, If you search for &#8220;<a href=\"https:\/\/www.google.com\/search?q=Batman+Hoodie\" target=\"_blank\" rel=\"noreferrer noopener\">Batman Hoodie<\/a>&#8221; on Google, you will see the results like the below;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1024x631.png\" alt=\"\" class=\"wp-image-14053\" title=\"\" srcset=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1024x631.png 1024w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-300x185.png 300w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-768x473.png 768w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image.png 1448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now, if you open any image, Inspect its element with the help of the chrome developer tool. You will see the alt tags of it below;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-1024x565.png\" alt=\"\" class=\"wp-image-14054\" title=\"\" srcset=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-1024x565.png 1024w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-300x165.png 300w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-768x423.png 768w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-1536x847.png 1536w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-1-2048x1129.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It says &#8220;Batman Emblem &#8211; Batman Official Hoodie&#8221;, which is the result of good Alt tags by them.<\/p>\n\n\n\n<p>Theres also some benefits, which are described below;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Showcases your Products on Google Snippets<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-2-1024x563.png\" alt=\"\" class=\"wp-image-14055\" title=\"\" srcset=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-2-1024x563.png 1024w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-2-300x165.png 300w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-2-768x422.png 768w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/image-2.png 1216w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By adding accurate and relevant image alt tags, eCommerce SEO experts can make their products more visible in the Google Snippets.<\/p>\n\n\n\n<p>Learn <a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/where-ecommerce-data-can-appear-on-google\" target=\"_blank\" rel=\"noreferrer noopener\">Where ecommerce content can appear on Google<\/a>!<\/p>\n\n\n\n<p>This feature of Google Search displays direct information from a website at the top of SERPs without clicking on the website to view it.<\/p>\n\n\n\n<p>Google&#8217;s algorithms use image alt tags to determine which images to show in the snippet and ensure it is as accurate and relevant as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improves Search Engine Rankings<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Google-Image-Search-example-1024x469.png\" alt=\"\" class=\"wp-image-14056\" title=\"\" srcset=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Google-Image-Search-example-1024x469.png 1024w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Google-Image-Search-example-300x138.png 300w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Google-Image-Search-example-768x352.png 768w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Google-Image-Search-example-1536x704.png 1536w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Google-Image-Search-example.png 2020w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>eCommerce SEO experts exploit image alt tags because they are an effective way to improve the <a href=\"https:\/\/www.semrush.com\/blog\/image-seo\/?irclickid=3d7zvSy2GxyNW01RN1WOQTxsUkAxCzzDCTTh0k0&amp;utm_source=berush&amp;utm_Medium=impact_radius&amp;utm_campaign=3603430&amp;utm_terms=&amp;utm_content=&amp;irgwc=1&amp;utm_medium=impact_radius&amp;utm_term=\" data-type=\"URL\" data-id=\"https:\/\/www.semrush.com\/blog\/image-seo\/?irclickid=3d7zvSy2GxyNW01RN1WOQTxsUkAxCzzDCTTh0k0&amp;utm_source=berush&amp;utm_Medium=impact_radius&amp;utm_campaign=3603430&amp;utm_terms=&amp;utm_content=&amp;irgwc=1&amp;utm_medium=impact_radius&amp;utm_term=\" target=\"_blank\">website\u2019s search engine ranking<\/a> and visibility in SERPs.<\/p>\n\n\n\n<p>By adding relevant keywords to the image alt tags, eCommerce SEO experts can help Google, and other search engines better understand the content of the images on their websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Increases Visibility on Search Pages<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"800\" src=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Rich-snippet-example-1024x800.png\" alt=\"\" class=\"wp-image-14057\" title=\"\" srcset=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Rich-snippet-example-1024x800.png 1024w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Rich-snippet-example-300x234.png 300w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Rich-snippet-example-768x600.png 768w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/Rich-snippet-example.png 1452w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Image alt tags also help increase the visibility of a website\u2019s images on SERPs. If users search for a specific image, they may find it more quickly if the image has accurate and relevant keywords in its alt tag.<\/p>\n\n\n\n<p>This can lead to increased traffic to the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A tool for People with Disabilities<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"581\" src=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/alt-text-example.jpg\" alt=\"\" class=\"wp-image-14058\" title=\"\" srcset=\"https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/alt-text-example.jpg 798w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/alt-text-example-300x218.jpg 300w, https:\/\/kwebby.com\/blog\/wp-content\/uploads\/2022\/12\/alt-text-example-768x559.jpg 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure>\n\n\n\n<p>Furthermore, image alt tags are essential for<a href=\"https:\/\/www.dallascollege.edu\/about\/accessibility\/guidelines\/pages\/alt-attributes.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"> helping users with visual impairments<\/a> navigate websites more easily.<\/p>\n\n\n\n<p>By providing a textual description of an image, visually impaired users can better understand a website&#8217;s content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Overall, eCommerce SEO experts use image alt tags as part of their website optimization strategy to improve the site\u2019s ranking in SERPs and provide an improved user experience for all visitors.<\/p>\n\n\n\n<p>By ensuring that all images on the website have accurate and relevant alt tags, eCommerce SEO experts can help increase their website\u2019s visibility, improve usability for visually impaired visitors and ultimately result in more visitors and higher sales conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>eCommerce SEO experts use image alt tags because they are an effective way to improve a website\u2019s search engine ranking. By adding relevant keywords to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":14060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-14051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-tutorials"],"_links":{"self":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts\/14051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/comments?post=14051"}],"version-history":[{"count":4,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts\/14051\/revisions"}],"predecessor-version":[{"id":22565,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/posts\/14051\/revisions\/22565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/media\/14060"}],"wp:attachment":[{"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/media?parent=14051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/categories?post=14051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kwebby.com\/blog\/wp-json\/wp\/v2\/tags?post=14051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}