The world of social media is extremely dynamic. Social media users’ behavior is directly connected to the evolution of the media in the way that new updates and changes in every platform enable its users to adapt to the changes and modify their social media strategies.
However, one thing that remains constant through this is that all social media platforms move swiftly, with a relentless amount of content that shouts for attention.
As a content creator, you aim to gain the maximum audience for your social media platforms and ensure optimum engagement by following the best times to post on these networks.
Earlier, social media content creators believed in tracking when their audience login to a specific platform or the best time when users seek new information. However, with the changing environment, it has now become equally essential to focus on the user’s patterns and behavior.
In other words, now, you also need to learn how they choose to use various social media channels and what they desire out of your content. For instance, an e-commerce brand may see a spike in their audience during shopping sales and engagements, while a corporate company may observe several clicks and new readership at the beginning of the day when people are looking for inspiration and news.
Which time zone works the best for you?
Knowing the best time to post on your social media isn’t enough; you also need to know the correct time zone so you can attract and engage the maximum number of audiences. Finding the best time zone to suit your business largely depends on your actual reach and targeted customer base. The farther widespread your brand is, the more you need to expand your posting time zones.
Secondly, as a brand owner or social media expert, you must consider the geographical demographics of your audience. Ask yourself this – where is the maximum number of my audience located? What country or group of people do I want to target?
Brands that wish to target the US and Canada audience do well with focusing on EST time zone, however, those with an audience based in London would benefit from the GMT zone.
There are quite a few tried and trusted analytics tools online which can help you read your audience behavior and their location. With the help of this data, you can schedule your posts to reach your audience effectively.
Let us now take a look at some of the most popular social media platforms and the best times to post on them.
It’s very hard to evaluate data from search engine but Sprout social, which provides one of the top social media management services, releases the data for all social networks on the basis of engagement at peak i.e. When the most users react to your content. You can read full report here.
Best Times To Post On Social Media
Best Times to Post on Facebook
With over 2 million active users, Facebook is the most popular social media platform by far. This massive audience implies that your brand has a humongous opportunity to grow if you can capitalize on the right time to post on the network and also the quality of your content.
One important thing to keep in mind while posting on Facebook is the recent change in its algorithm which enables users to focus mostly on loved ones such as friends, relatives, and family. Thus, it is best to design content which is not only genuine but personally appealing.
Additionally, finding the most appropriate time to post on Facebook will also help your brand to grow organic engagement and connect with your audience when they are most active.
Below are some of the factors to keep in mind before posting on Facebook:
Wednesday is the best day to post on the network.
Target to post at 11:00 AM and 1:00 PM on Wednesdays.
From 9:00 AM to 3:00 PM on weekdays, you have more chances to get the most consistent engagement.
Sunday is the worst day to post on the network.
Posting before 7:00 AM and after 5:00 PM is a waste as it has the lowest engagement.
While you can still find some users being active during the day, the lunch breaks are the peak times for users during weekdays.
Best Times to Post on Instagram
Rapidly increasing in popularity, Instagram has over billion monthly users at present and an average of 1.60% engagement rate on every post. The platform has also introduced several new features over the past few months, enabling its users to have various options for interacting with the network.
Walking on the same path as Facebook, Instagram has adapted to a strategy that highlights genuine, personal content creation and posting. Additionally, Stories launched in 2016, and IG TV, launched in 2018, has seen massive growth in users as well as a changed pattern of usage among active users.
Below are some of the factors to keep in mind before posting on Instagram:
Wednesday is the best day to post on the network.
The best time to post on the network is Wednesday at 11:00 AM and Friday between 10:00 and 11:00 AM.
The maximum number of engagements for your post will be from Tuesday to Friday, between 10:00 AM to 3:00 PM.
Sunday is the worst day to post anything important or seeking attention.
Posting between 11:00 PM to 3:00 AM is the worst time for engagement.
Similar to other established social media networks, Instagram’s engagement is at its best during mid-day and mid-week, however, there are still opportunities to attract audience early or late in the day and around mid-day on Saturday.
Best Times to Post on LinkedIn
As opposed to other social media networks, LinkedIn has a more specific audience. The usual users of the platform mostly belong to the corporate industry in the sense that a majority of LinkedIn users are either seeking employers or seeking employees. It is also one of the platforms widely used by freelancers to reach established companies offering credible remote working opportunities. That being said, it is no surprise that the users of LinkedIn are usually more active during the weekdays than on weekends.
Below are some of the factors to keep in mind before posting on LinkedIn:
Wednesday is the best day to post on the platform.
From 9:00 AM to 10:00 AM and 12:00 noon is the best time to post on a Wednesday.
You get the maximum number of engagements for your content on Tuesday through Friday, from 8:00 AM till 2:00 PM.
Sunday is the worst day to post on LinkedIn and so is any day between 9:00 PM to 3:00 AM.
Job seekers and company holders equally do not stay active on LinkedIn during weekends. Mondays are usually busy. Thus, Tuesday is the actual day when users start surfing through LinkedIn.
Best Times to Post on Twitter
Twitter is one of the only social media platforms which is highly time-sensitive. With over 500 million tweets every day, the network offers a massive opportunity for brands to connect directly with their targeted audience. Several established brands have turned to Twitter to provide swift customer service to their existing customers.
While a Twitter user may occasionally see some important tweet out of chronological order, most users still scroll through latest tweets and conversations on the platform. Twitter offers a goldmine of topics, opinions, and discussions that could help you reform your brand strategy or content plan.
Below are some of the factors to keep in mind before posting on Twitter:
Tuesday and Wednesday are the best days to post on Twitter.
The most effective time to post on the network is on Wednesday and Friday at 9:00 AM.
The best time to get the maximum audience engagement for your post is between Monday and Friday from 8:00 AM to 4:00 PM.
Saturday is the worst day to post on Twitter.
10:00 PM to 4:00 AM gets the lowest engagement rate.
Due to its crisp and simple structure, Twitter gets a lot of attention at the beginning of the day. Users like to read through the latest topics and news before starting their workday. Similarly, lunch breaks are a great time to post on the network.
Best Times to Post on Pinterest
Unlike other social media platforms, Pinterest works on a Smart Feed method to show content to your audience which means your content isn’t always visible to people when you pin them. One of the most important parts of the Smart Feed algorithm is the quality of the content being published which determines whether your pin is worth showcasing to the users or not.
That being said, it is important to note that Pinterest relies majorly on user engagement for your pins to determine your post ranks. In other words, your page rank on Pinterest depends largely on posting at the right time to get the maximum engagement.
Below are some of the factors to keep in mind before posting on Pinterest:
Saturday is the best day to post on Pinterest.
The most appropriate time to post on the network is between 2:00 to 4:00 PM and 8:00 to 10:00 PM.
The best time to get the most engagement for your audience is after office hours and weekdays.
The worst time to post on Pinterest is during weekdays and between office hours.
Interestingly, studies reveal that certain niches tend to perform better on certain days of the week on Pinterest. Essentially, Monday is for fitness, Tuesday is for technology and gadgets, Wednesday is for quotes, Thursday is for clothes and accessories, Friday is for humor and gifts, Saturday is for travel, and Sunday is for culinary and crafts.
While these patterns and schedules are constant for every social media user, you must understand that every brand has its unique online presence. What works for one brand may or may not work for another. Your brand’s social media success depends greatly on the quality of your content, the ability to set a target audience, the proficiency of posting at right times, offering genuine information, and interacting with your users.
Social media is an ever-changing, ever-growing network. What is great today may become obsolete tomorrow. So, while the above-mentioned data is still good to refer for the whole year, it is advised that you stay up to date with the latest happenings in the social media world. At the same time, it makes a huge difference to keep a regular posting schedule and optimize your content. Keeping in mind all these factors will take your brand to the heights of success in no time.